It's your customer. How about your own marketing channel?
Interested in Value-Added differentiation? Leverage your home screen.
You've pushed out your latest Mobile App. Now, let us show you how to maximize use and ad revenues.
You're installed on millions of devices. Interested in expanding your offerings?
Trying to engage your customer in effective ways? Look no further.
Nov 5, 2013: We were in Wireless Week discussing what carriers can do beyond just phone subsidies to retain loyalty.
The home screen is the beach front real estate of your phone. It's looked at the most, and you need to understand how to play in it.