June 28, 2007
A Summit panel of experts talks about the iPhone, the power of emerging platforms, Digital Rights Management and other pressing industry trends. By Jodi Harris At the iMedia Entertainment Marketing Summit, which took place on June 26 at the Beverly Hills Hotel, representatives from the content, technology and strategy sides of the industry examined some of the biggest issues facing interactive entertainment on several fronts. The iPhone hype machine
Mobile Posse
February 18, 2008
Once a Magnet, Firm's Departure May Alter Local Tech Landscape By Zachary A. Goldfarb and Kendra Marr Barry Schuler moved to Washington from Silicon Valley to join AOL during its golden days, one of the many top technology professionals the Internet giant recruited to the region. But when the former chief executive left in 2003, he returned to California to become an investor and start a technology company, following other executives who have drifted away from the region.
Mobile Posse, AOL, Sprint, Nextel
December 31, 2007
By Zachary A. Goldfarb The rise of social networks such as Facebook and wireless gadgets such as the iPhone has set off a small stampede of companies hoping to build on or replicate their success. Many are counting on advertising to pay the bills. But will it work? That's one of the big questions for 2008, local technology gurus say. Advertisers want results.
November 13, 2007
By Timothy Hay After a successful trial run with its partner Revol Wireless Inc., Mobile Posse Inc. - which puts promotions and other content on idle cell-phone screens - this week brings its product to market, hoping the momentum will lead to a successful fund-raising round and further expansion. The product rollout is limited to Cleveland, Indianapolis and surrounding areas. But Mobile Posse executives say they have gotten strong interest from two "Tier 1" carriers, which they declined to name.
Revol Wireless, Mobile Posse, Jack Davies, idle screen, mobile advertising
Idle screen mobile marketing campaign generates industry-leading 18% CTR, drives retail store traffic
July 07, 2009
Free Opt-In Service Utilizes Idle Screen to Provide Relevant and Timely Content SAN DIEGO, CA - Cricket Communications, Inc, a leading provider of unlimited wireless services and a wholly-owned subsidiary of Leap Wireless International, Inc. (NASDAQ:LEAP), today announced the launch of Cricket MyPerks, a free, opt-in service that provides informational and entertaining content, along with valued offers, directly to the home screen of customers’ mobile devices.
March 31, 2009
New sales promotion lets agencies and brands trial idle screen mobile advertising risk-free
January 14, 2009
Companies collaborate to distribute fun and informative original content to the idle screens of mobile phones
January 07, 2009
Daily Weather Information is Still One of the Top Services in Consumers’ Daily Lives
October 08, 2008
“Cricket Perks” pilot program offers timely information, discounts and offers, underscoring a demand for good content and measurable ad results
September 25, 2008
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| Mobile Posse is available on select handsets from our carrier partners. |
