Customers now have access to content, discounts and offers directly on their handset Little Rock, AK – Customers of Alltel Wireless, America’s largest network, can now receive customized content including sports scores, weather, discounts, trivia and more directly on their phone with today’s launch of Alltel Perks.
November 20, 2008
Industry Veterans, Bill Jennings and David Collier, Join Mobile Posse’s Management Team as the Company Focuses on Strategic Growth
May 13, 2008
Innovative mobile advertising campaign delivers click-through-rates of over 22%
April 28, 2009
July 08, 2009
By Giselle Tsirulnik Ace Hardware’s idle screen mobile marketing campaign has generated an 18 percent click-through rate and has helped the retailer drive in-store traffic. The company used Mobile Posse’s idle screen advertising platform to promote popular home maintenance products to mobile consumers. The campaign was launched around Ace’s Memorial Day Sale and invited consumers to visit their local Ace Hardware to take advantage of great deals.
Ace Hardware, Mobile Posse, Horizon Media, Jon Jackson, Jolene Wiggins, idle screen, mobile advertising
April 28, 2009
By Cian Dairy Queen hired mobile marketing agency Mobile Posse to create a campaign for it’s “Sweet Deals” value menu back in March. Releasing some details of the campaign, Mobile Posse reports that the response to the idle-screen campaign so far has been an impressive click-through-rate of 22%
Dairy Queen, Mobile Posse, Sweet Deals, 22% CTR, idle screen, Celltick
July 07, 2009
By Rick Mathieson Ace is the place where some serious response is being generated through idle screen mobile advertising. Mobile marketing firm Mobile Posse has alerted me that a national campaign promoting home maintenance products to mobile consumers has generated a click through rate of 18%.
Mobile Posse, Ace Hardware, Horizon Media, idle screen, mobile advertising
July 08, 2009
By Cian Mobile Posse specialises in idle-screen mobile advertising. “Idle-screen” push full-screen display ads to your phone when it’s in “stand-by” mode. As soon as you start using your device, the ads dissappear. Mobile Posse announced today that a campaign it ran for the Ace Hardware chain got a CTR of 18% - which is considerably higher than the average on-line CTR, which is under 1% How does Mobile Posse work?
Mobile Posse, Ace Hardware, Horizon Media, idle screen, mobile advertising
July 10, 2009
By Michael It looks like the Memorial Day weekend mobile marketing campaign for the Ace Hardware chain was a success. This week, Mobile Posse announced the results of the mobile blitz, which generated an average click-through rate of 18 percent. Customers who learned of the promotion from the campaign were nearly 30% more likely to take a trip to their nearest Ace Hardware.
Mobile Posse, Ace Hardware, Horizon Media, idle screen, mobile advertising
May 01, 2009
By Noel Jeffrey It is a bold, new design frontier, but sending messages to mobile devices has already become a powerful part of many major integrated marketing campaigns. Messages can be text with a code offering a coupon or inviting people to a website, or an image with text and an offer, or a barcode with information and an offer, and lots more. Packages and labels have a strong role to play in this universe.
Mobile Posse, idle screen, Dairy Queen, MMA, mobile advertising, package design
July 07, 2009
By Mark Walsh Consumers who viewed an Ace Hardware mobile campaign in the week leading up to Memorial Day were 30% more likely to have visited an Ace retail outlet than those who didn't, according to mobile ad provider Mobile Posse. The Ace campaign handled by Horizon Media was aimed at driving people to Ace Hardware stores for Memorial Day sales on items including Adirondack chairs, Round-Up Weed & Grass Killer and Ace Royal Paint.
Ace Hardware, Mobile Posse, Horizon Media, Verizon Wireless, Alltel Wireless, Cricket Communications
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