Technology | mobileposse

Mobile Posse Reaches Over 2MM Mobile Consumers Monthly

Active Idle Screen Company Raises Additional Capital to Fund Continued Growth

Active Idle Screen Company Raises Additional Capital to Fund Continued Growth. Mobile Posse now reaches more than 2 million mobile consumers with active idle screen messaging; more than a 20- fold increase in just 14 months.

February 23, 2010

Creating Value for All of Our Stakeholders

We’re often asked, “what does your company do?” I find that the best way to answer this question is to illustrate the value that Mobile Posse creates for its stakeholders.

The goal of all companies is to create value for their stakeholders. The trick in achieving this goal is (1) communicating a clear and concise message that convinces them to give your product or service a try and (2) delivering measurable value to stakeholders. At Mobile Posse we strive to do so every day.

February 11, 2010

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Mobile Giving is on the Rise

This week we sent our first ever mobile giving request. We provided our customers with an easy way that they could use text messaging to send $10 to the Red Cross to benefit the victims of the Haiti earthquake. It is amazing to see the changes in fundraising that the mobile industry has provided. By some reports it is said that almost 10% of the relief effort for Haiti has come through mobile giving. At last count over $30 million dollars has been raised.

February 06, 2010

February 03, 2010

Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent.

The automaker tapped Mobile Posse for the campaign, which ran during November and December. Ford ran a national campaign promoting the launch of the redesigned Taurus, reaching more than 1 million of Mobile Posse’s opted-in base of mobile consumers across 210 designated market areas (DMAs).

1MM Mobile Consumers…and Counting

This morning we issued a press release announcing results from a recent mobile advertising campaign run by Ford on the Mobile Posse active idle screen network. Conceived by Ford Agency Team Detroit, the campaign promoted Ford’s brand-new Taurus sedan and generated some pretty impressive results: the campaign boasted an average CTR of 20% and nearly half of our unique users engaged with at least one Taurus ad during the campaign.

February 02, 2010

Idle screen advertising campaign reaches over 1MM mobile users, generates average CTR of 20%

MCLEAN, VA, February 2, 2010 – Mobile Posse is helping Ford Motor Company to drive consumer interest in its all-new 2010 Ford Taurus. During November and December 2009, Ford ran a national campaign promoting the launch of the redesigned Taurus to Mobile Posse’s opted-in base of mobile consumers.

Idle screen advertising campaign reaches over 1MM mobile users, generates average CTR of 20%

February 02, 2010

Director, Product Management

This opportunity is with Mobile Posse (http://www.mobileposse.com), the leading idle screen message delivery company in the US. The company is backed by top-tier venture firms and is commercially launched on five mobile operators. The position is in McLean, VA.

2009 Mobile Excellence Award Winners Take Home Coveted Awards and Industry Recognition at One of the Most Prestigious Mobile Industry Events

December 09, 2009

Mobile Industry Celebrates the Best of the Best in Mobile Entertainment, Marketing, Media & Technology

P&G, Gatorade, Ford, Ace Hardware run mobile ads on MetroPCS

November 19, 2009

Advertisers such as Procter & Gamble, Gatorade, Ford Motor Co. and Ace Hardware are running on-deck idle-screen advertising with carrier MetroPCS.

MetroPCS has launched MyExtras, a free informational service for MetroPCS customer that includes idle-screen advertising and discount offers from retailers, becoming the first carrier in the U.S. to launch idle-screen customer relationship management services for its subscribers. MetroPCS tapped Mobile Posse’s newly launched MobiCRM idle-screen platform for wireless carriers.

type:

Carrier

Mobile Posse Launches MobiCRM for Wireless Carriers

November 10, 2009

Mobile Posse Inc. has launched MobiCRM, a new idle-screen CRM platform for wireless carriers.

MobiCRM enables carriers to reach their customers with graphical and interactive messages on their cell phone’s idle screen. The platform lets carriers leverage largely unused idle screen inventory for proactive and ongoing customer communications. Mobile Posse’s idle-screen platform powers MetroPCS MyExtras, a free informational service for MetroPCS customers. MetroPCS is the first carrier in the U.S. to launch idle screen CRM services for its subscribers.