November 14, 2007

Mobile carriers are beginning to use advertising in their services, after years of cautious consideration. Vodafone (NYSE: VOD) Spain has announce plans to insert dynamic and interactive ads into its Live portal, and is calling the initiative the Mobile Marketing Discover Program.

By James Quintana Pearce
MocoNews - November 14, 2007

Mobile Posse, idle screen, mobile advertising, Revol
June 15, 2007

In one corner, Mobile Posse's technology inserts small banner advertisements onto the idle screens of mobile phones. When the banners are clicked on, they expand and facilitate a number of calls to action including click to call, click to purchase, click for information and click to opt-in.

By Rhonda Wickham
Wireless Week - June 15, 2007

In one corner, Mobile Posse's technology inserts small banner advertisements onto the idle screens of mobile phones. When the banners are clicked on, they expand and facilitate a number of calls to action including click to call, click to purchase, click for information and click to opt-in. Customers are included on an opt-in basis to view ads in exchange for carrier-devised incentives.

Mobile Posse, Ultramercial, Revol
December 17, 2007

Mobile Posse, a mobile content and advertising solution provider, has raised $10 million in series B equity financing. New investor Softbank Capital led the round, which also included Court Square Ventures, Columbia Capital and individual investors.

By Rhonda Wickham
Wireless Week - December 14, 2007

Mobile Posse, a mobile content and advertising solution provider, has raised $10 million in series B equity financing. New investor Softbank Capital led the round, which also included Court Square Ventures, Columbia Capital and individual investors.

The new funding will target ongoing trials and commercial implementations as well as expand the advertising sales division to market the solution to a larger audience.

Mobile Posse, Softbank, Court Square Ventures, Columbia Capital
June 01, 2007

Reach and participation mark the new partnership between Mobile Posse and Ultramercial. In one corner, Mobile Posse's technology inserts small banner advertisements onto the idle screens of mobile phones.

By Rhonda Wickham
WirelessWeek - June 01, 2007

Reach and participation mark the new partnership between Mobile Posse and Ultramercial.

In one corner, Mobile Posse's technology inserts small banner advertisements onto the idle screens of mobile phones. When the banners are clicked on, they expand and facilitate a number of calls to action including click to call, click to purchase, click for information and click to opt-in. Customers are included on an opt-in basis to view ads in exchange for carrier-devised incentives.

September 06, 2007

Still coming to terms with Apple's iPhone invasion, the cellular industry now finds itself bracing for yet another intrusion by a mighty outsider bent on altering the way wireless does business. This time it's Google.

The search giant's mobile offensive, like the iPhone, may force new cracks in the way the wireless industry operates

By Olga Kharif
BusinessWeek - September 6, 2007

Still coming to terms with Apple's iPhone invasion, the cellular industry now finds itself bracing for yet another intrusion by a mighty outsider bent on altering the way wireless does business. This time it's Google.

Google, Revol, Mobile Posse
December 19, 2007

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.

By Kristen Beckman
RCR Wireless - December 19, 2007

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.

Mobile Posse, Softbank, mobile content, mobile advertsiing, Court Square Ventures, Columbia Capital
February 18, 2008

Barry Schuler moved to Washington from Silicon Valley to join AOL during its golden days, one of the many top technology professionals the Internet giant recruited to the region.

Once a Magnet, Firm's Departure May Alter Local Tech Landscape

By Zachary A. Goldfarb and Kendra Marr
The Washington Post - February 18, 2008

Barry Schuler moved to Washington from Silicon Valley to join AOL during its golden days, one of the many top technology professionals the Internet giant recruited to the region. But when the former chief executive left in 2003, he returned to California to become an investor and start a technology company, following other executives who have drifted away from the region.

Mobile Posse, AOL, Sprint, Nextel
January 02, 2008

Web advertising looks set to continue its double-digit growth in 2008, but a big question mark still hangs over the startups hoping to make money from the sale of online ads.

by Ross Fadner
MediaPost - January 2, 2008

Mobile Posse, banner ads, cell phones, Distributive Networks, AOL, Clearspring
December 31, 2007

The rise of social networks such as Facebook and wireless gadgets such as the iPhone has set off a small stampede of companies hoping to build on or replicate their success. Many are counting on advertising to pay the bills.

By Zachary A. Goldfarb
The Washington Post - December 31, 2007

The rise of social networks such as Facebook and wireless gadgets such as the iPhone has set off a small stampede of companies hoping to build on or replicate their success. Many are counting on advertising to pay the bills.

But will it work?

That's one of the big questions for 2008, local technology gurus say. Advertisers want results.

March 16, 2007

Wireless advertising company Mobile Posse is beginning a two-month trial to connect major brands such as Pizza Hut and Panera Bread with subscribers of Ohio wireless carrier Revol.

By Ben Hammer
Washington Business Journal - March 16, 2007

Wireless advertising company Mobile Posse is beginning a two-month trial to connect major brands such as Pizza Hut and Panera Bread with subscribers of Ohio wireless carrier Revol. McLean-based Mobile Posse sells and configures ads to work on the cell phones of subscribers who opt to receive targeted messages based on their ZIP codes and interests. Mobile Posse splits the ad revenue with the carrier, which offers discounted rates to subscribers who participate.

Revol, Mobile Posse, Jack Davies, Raul Fernandez, Mark Ein, Mark Walsh, Joshua Freeman

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