November 14, 2007
By James Quintana Pearce
Mobile Posse, idle screen, mobile advertising, Revol
June 15, 2007
By Rhonda Wickham In one corner, Mobile Posse's technology inserts small banner advertisements onto the idle screens of mobile phones. When the banners are clicked on, they expand and facilitate a number of calls to action including click to call, click to purchase, click for information and click to opt-in. Customers are included on an opt-in basis to view ads in exchange for carrier-devised incentives.
Mobile Posse, Ultramercial, Revol
December 17, 2007
By Rhonda Wickham Mobile Posse, a mobile content and advertising solution provider, has raised $10 million in series B equity financing. New investor Softbank Capital led the round, which also included Court Square Ventures, Columbia Capital and individual investors. The new funding will target ongoing trials and commercial implementations as well as expand the advertising sales division to market the solution to a larger audience.
Mobile Posse, Softbank, Court Square Ventures, Columbia Capital
June 01, 2007
By Rhonda Wickham Reach and participation mark the new partnership between Mobile Posse and Ultramercial. In one corner, Mobile Posse's technology inserts small banner advertisements onto the idle screens of mobile phones. When the banners are clicked on, they expand and facilitate a number of calls to action including click to call, click to purchase, click for information and click to opt-in. Customers are included on an opt-in basis to view ads in exchange for carrier-devised incentives.
September 06, 2007
The search giant's mobile offensive, like the iPhone, may force new cracks in the way the wireless industry operates By Olga Kharif Still coming to terms with Apple's iPhone invasion, the cellular industry now finds itself bracing for yet another intrusion by a mighty outsider bent on altering the way wireless does business. This time it's Google.
Google, Revol, Mobile Posse
December 19, 2007
By Kristen Beckman The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.
Mobile Posse, Softbank, mobile content, mobile advertsiing, Court Square Ventures, Columbia Capital
February 18, 2008
Once a Magnet, Firm's Departure May Alter Local Tech Landscape By Zachary A. Goldfarb and Kendra Marr Barry Schuler moved to Washington from Silicon Valley to join AOL during its golden days, one of the many top technology professionals the Internet giant recruited to the region. But when the former chief executive left in 2003, he returned to California to become an investor and start a technology company, following other executives who have drifted away from the region.
Mobile Posse, AOL, Sprint, Nextel
January 02, 2008
by Ross Fadner
Mobile Posse, banner ads, cell phones, Distributive Networks, AOL, Clearspring
December 31, 2007
By Zachary A. Goldfarb The rise of social networks such as Facebook and wireless gadgets such as the iPhone has set off a small stampede of companies hoping to build on or replicate their success. Many are counting on advertising to pay the bills. But will it work? That's one of the big questions for 2008, local technology gurus say. Advertisers want results.
March 16, 2007
By Ben Hammer Wireless advertising company Mobile Posse is beginning a two-month trial to connect major brands such as Pizza Hut and Panera Bread with subscribers of Ohio wireless carrier Revol. McLean-based Mobile Posse sells and configures ads to work on the cell phones of subscribers who opt to receive targeted messages based on their ZIP codes and interests. Mobile Posse splits the ad revenue with the carrier, which offers discounted rates to subscribers who participate.
Revol, Mobile Posse, Jack Davies, Raul Fernandez, Mark Ein, Mark Walsh, Joshua Freeman
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