February 03, 2010
Ford Motor Co.’s mobile idle-screen advertising campaign to drive consumer interest in the 2010 Ford Taurus achieved an average click-through rate of 20 percent. The automaker tapped Mobile Posse for the campaign, which ran during November and December. Ford ran a national campaign promoting the launch of the redesigned Taurus, reaching more than 1 million of Mobile Posse’s opted-in base of mobile consumers across 210 designated market areas (DMAs). Idle screen advertising campaign reaches over 1MM mobile users, generates average CTR of 20% MCLEAN, VA, February 2, 2010 – Mobile Posse is helping Ford Motor Company to drive consumer interest in its all-new 2010 Ford Taurus. During November and December 2009, Ford ran a national campaign promoting the launch of the redesigned Taurus to Mobile Posse’s opted-in base of mobile consumers.
February 02, 2010
December 09, 2009
Mobile Industry Celebrates the Best of the Best in Mobile Entertainment, Marketing, Media & Technology 
November 19, 2009
Advertisers such as Procter & Gamble, Gatorade, Ford Motor Co. and Ace Hardware are running on-deck idle-screen advertising with carrier MetroPCS. MetroPCS has launched MyExtras, a free informational service for MetroPCS customer that includes idle-screen advertising and discount offers from retailers, becoming the first carrier in the U.S. to launch idle-screen customer relationship management services for its subscribers. MetroPCS tapped Mobile Posse’s newly launched MobiCRM idle-screen platform for wireless carriers. type:
Carrier
November 10, 2009
By Jason Ankeny type:
Carrier
McLean, VA, November 10, 2009 –Mobile Posse, Inc., the leading provider of active idle screen content and advertising solutions for mobile, today announced the launch of MobiCRM, a new idle screen CRM platform for wireless carriers. MobiCRM enables carriers to reach their customers with graphical and interactive messages on the most-viewed real estate on the mobile phone: the idle screen. The platform lets carriers leverage largely unused idle screen inventory for proactive and ongoing customer communications.
November 10, 2009
NEW YORK, LONDON, SINGAPORE and SAO PAULO, Oct. 26 /PRNewswire/ -- The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, today announced the finalists for its Fifth Annual Global Mobile Marketing Awards. As the MMA's highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.
October 26, 2009
 Revol Perks brings content, offers, and advertisements to the top level of Revol mobile devices. Revol subscribers opt-in to the Revol Perks program to receive exclusive offers from recognized brands like Panera Bread, Pizza Hut, Chili’s Restaurants, CBS and Chevrolet. From the press release:  Daily Scoop offers Verizon Wireless customers customized sports scores, weather, trivia, local gas prices and more, along with offers and discounts from local and national retailers. Daily Scoop is a free application that customers can download from the Shopping n Style and Download This! categories under the Browse & Download section on Get It Now(R)-capable phones. Customers may choose to enter their age, gender and zip code, and Daily Scoop will deliver relevant information and offers from retailers located in customers' geographic areas. From the press release:  Cricket MyPerks is a free, opt-in service for Cricket customers that provides informational and entertaining content, along with valued offers, directly to the home screen of customers’ mobile devices. | Related AdvertisersRelated CompaniesCalais Entity Vocabulary: Company Related CategoriesCalais Entity Vocabulary: Calais Document Category |
| Mobile Posse is available on select handsets from our carrier partners. |
