August 08, 2007
By Jacqui Cheng Mobile phones could eventually adopt a new form of advertising: pop-up ads. Targeted advertising companies Mobile Posse and Acuity Mobile are working to provide pop-up advertisements to mobile phone users that don't depend on the use of a mobile browser, expanding the reachable audience by tens of millions of users. This would then allow the ads to show up at any time, not just when the user is browsing the Internet.
Mobile Posse, Acuity Mobile, idle screen, mobile advertising, pop-up ads
August 30, 2007
By Ted Leonsis I have made a small angel investment in this cool new company, Mobile Posse. It is a company founded by Jon Jackson, a former AOL and MTV executive, and it too employs several AOL alumni. My good friend Jack Davies, founder of AOL International and a partner in our sports franchises, sits on their board. Raul Fernandez is also heavily involved.
Raul Fernandez, Mobile Posse, Jack Davies, Ted Leonsis, Ted's Take
November 13, 2007
By Timothy Hay After a successful trial run with its partner Revol Wireless Inc., Mobile Posse Inc. - which puts promotions and other content on idle cell-phone screens - this week brings its product to market, hoping the momentum will lead to a successful fund-raising round and further expansion. The product rollout is limited to Cleveland, Indianapolis and surrounding areas. But Mobile Posse executives say they have gotten strong interest from two "Tier 1" carriers, which they declined to name.
Revol Wireless, Mobile Posse, Jack Davies, idle screen, mobile advertising
Company Selected as Technology Innovator in Wireless for 2009 MCLEAN, VA -- Mobile Posse, Inc., today announced that it has been selected to the 2009 AlwaysOn Global 250 List. The AlwaysOn Global 250 Award is given to private, emerging technology companies creating new business opportunities in high-growth markets. Mobile Posse was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.
July 16, 2009
Mobile Posse Enhances its Service Offering with Timely and Valuable Content that Consumers Want
November 12, 2008
Companies collaborate to distribute fun and informative original content to the idle screens of mobile phones
January 07, 2009
New sales promotion lets agencies and brands trial idle screen mobile advertising risk-free
January 14, 2009
Free Opt-In Service Utilizes Idle Screen to Provide Relevant and Timely Content SAN DIEGO, CA - Cricket Communications, Inc, a leading provider of unlimited wireless services and a wholly-owned subsidiary of Leap Wireless International, Inc. (NASDAQ:LEAP), today announced the launch of Cricket MyPerks, a free, opt-in service that provides informational and entertaining content, along with valued offers, directly to the home screen of customers’ mobile devices.
March 31, 2009
Sends Coupons, Offers, Trivia and Other Information to the Mobile Phone LAS VEGAS, BASKING RIDGE, NJ, and MCLEAN, VA - From CTIA WIRELESS 2009, Verizon Wireless, the nation's leading wireless service provider, today announced the availability of Daily Scoop, which offers Verizon Wireless customers customized sports scores, weather, trivia, local gas prices and more, along with offers and discounts from local and national retailers.
April 02, 2009
Idle screen mobile marketing campaign generates industry-leading 18% CTR, drives retail store traffic
July 07, 2009
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| Mobile Posse is available on select handsets from our carrier partners. |
