July 10, 2009
By Michael It looks like the Memorial Day weekend mobile marketing campaign for the Ace Hardware chain was a success. This week, Mobile Posse announced the results of the mobile blitz, which generated an average click-through rate of 18 percent. Customers who learned of the promotion from the campaign were nearly 30% more likely to take a trip to their nearest Ace Hardware.
Mobile Posse, Ace Hardware, Horizon Media, idle screen, mobile advertising
July 07, 2009
By Mark Walsh Consumers who viewed an Ace Hardware mobile campaign in the week leading up to Memorial Day were 30% more likely to have visited an Ace retail outlet than those who didn't, according to mobile ad provider Mobile Posse. The Ace campaign handled by Horizon Media was aimed at driving people to Ace Hardware stores for Memorial Day sales on items including Adirondack chairs, Round-Up Weed & Grass Killer and Ace Royal Paint.
Ace Hardware, Mobile Posse, Horizon Media, Verizon Wireless, Alltel Wireless, Cricket Communications
May 04, 2009
By Dianna Dilworth Fast food chain Dairy Queen has begun using mobile marketing in an effort both to reach consumers on the go and to promote its new Sweet Deals value menu and has found the results to be sweet. Dairy Queen's first mobile campaign, which ran in March, saw an average click-through rate of 22%. This campaign was part of an effort by Dairy Queen's digital agency Space150 and mobile marketing services firm Mobile Posse. This was Dairy Queen's first foray into mobile and the first partnership between Space150 and Mobile Posse.
Mobile Posse, Dairy Queen, Sweet Deals, Space 150, mobile advertising
April 01, 2009
By Giselle Tsirulnik Cricket Communications Inc. has launched Cricket MyPerks, a free, opt-in service that provides informational and entertaining content, along with offers, directly to the home screen of customers’ mobile devices.
Cricket, Cricket MyPerks, Mobile Posse, idle screen, free mobile content, mobile coupons
November 21, 2008
By Mickey Alam Khan New shtick for Pizza Hut
Mobile posse, Alltel, Alltel Perks, Pizza Hut, idle screen, mobile advertising, mobile coupons
November 20, 2008
By Allie Winter Alltel Communications L.L.C customers can now get coupons and specials delivered
Mobile Posse, Alltel, Alltel Perks, One Click, Sprint Nextel
October 20, 2008
By Giselle Abramovich Nickelodeon’s Go, Diego, Go Live! event used mobile to fill the seats of the Rose Garden auditorium when their show came to Portland, OR, in July. Go, Diego, Go is an animated series for preschool-aged children and is a spin-off of Dora the Explorer. Ads offering $3 off of tickets for the event appeared within Mobile Posse’s permission-based, ad-supported WeatherBug weather content that appears on consumers’ idle screens.
Mobile Posse, WeatherBug, Go Diego Go, mobile campaign, idle screen
November 14, 2007
Full deployment follows successful trial By Kelly Hill After a trial involving 5,000 users, regional wireless carrier Revol has decided to go forward with a full launch of a mobile advertising service that the company said has achieved engagement rates of close to 50%.
Revol, Revol Perks, mobile advertising, idle screen
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