Idle screen mobile marketing campaign generates industry-leading 18% CTR, drives retail store traffic
July 07, 2009
July 08, 2009
By Cian Mobile Posse specialises in idle-screen mobile advertising. “Idle-screen” push full-screen display ads to your phone when it’s in “stand-by” mode. As soon as you start using your device, the ads dissappear. Mobile Posse announced today that a campaign it ran for the Ace Hardware chain got a CTR of 18% - which is considerably higher than the average on-line CTR, which is under 1% How does Mobile Posse work?
Mobile Posse, Ace Hardware, Horizon Media, idle screen, mobile advertising
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