Idle screen mobile marketing campaign generates industry-leading 18% CTR, drives retail store traffic
July 07, 2009
July 08, 2009
By Cian Mobile Posse specialises in idle-screen mobile advertising. “Idle-screen” push full-screen display ads to your phone when it’s in “stand-by” mode. As soon as you start using your device, the ads dissappear. Mobile Posse announced today that a campaign it ran for the Ace Hardware chain got a CTR of 18% - which is considerably higher than the average on-line CTR, which is under 1% How does Mobile Posse work?
Mobile Posse, Ace Hardware, Horizon Media, idle screen, mobile advertising
July 10, 2009
By Michael It looks like the Memorial Day weekend mobile marketing campaign for the Ace Hardware chain was a success. This week, Mobile Posse announced the results of the mobile blitz, which generated an average click-through rate of 18 percent. Customers who learned of the promotion from the campaign were nearly 30% more likely to take a trip to their nearest Ace Hardware.
Mobile Posse, Ace Hardware, Horizon Media, idle screen, mobile advertising
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