With Alltel Perks, customers of Alltel Wireless receive customized content including sports scores, weather, discounts, trivia and more directly on their phone.

After downloading the application from the Alltel Shop, Alltel Perks delivers content to the phone’s idle screen when the handset is not in use. Users receive content including discount offers from local merchants, coupons for favorite restaurants, sports scores, local weather forecasts and more. Delivered messages are maintained in the “Recent Offer Menu” folder for a short period of time, so customers can easily take advantage of current offers and discounts.

From the press release:

“The launch of Alltel Perks represents an innovative way for our customers to receive offers and information that is of interest, while providing marketers a powerful vehicle for reaching potential customers wherever they may be,” said Jeff Giard, Alltel’s vice president of product development and mobile advertising. “As handsets continue to evolve into entertainment, media and content delivery devices, Alltel continues to provide our customers with the most useful services and applications, such as Alltel Perks.”

Visit www.alltelperks.com for more information about Alltel Perks.