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MOBILE CONTENT DISCOVERY PLATFORM
Built Into Subscribers’ Smartphones

a smarter smartphone experience for consumers

a bigger revenue opportunity for carriers and OEMs

a proven brand-safe experience for advertisers

FIRSTLY MOBILE

For Carriers & OEMS

Be a Mobile Media Leader

FIRSTLY MOBILE MEDIA

For Advertisers

Be Brand Safe with High Engagement

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How to Get into the Device-Centric Fast Lane

Our eBook, A Carrier’s Practical Guide to Winning Mobile Content Discovery, will help kickstart you down the device-centric fast lane. Enjoy the ride to a big revenue opportunity!

Our Posse

We are the PEOPLE who are PASSIONATE about making the smartphone smarter.

We are the PIONEERS of frictionless media experiencies.

We are the POWER and PERSONAS behind Firstly Mobile

We are #TheMobilePosse!

Check Out the Firstly Blog

7 Headlines That Will Disrupt Mobile in 2020

 Our Predictions on 2020’s Big Newsmakers. It’s a new decade in mobile. And things can change a lot in 10 years. Consider that the best selling phone in 2010 was the iPhone 4, Samsung released its first Galaxy phone, and “App” was chosen as the word of the year by the American Dialect Society. What might 2020 have in store? We decided to look into our New Lens and make a few predictions on what some of the major headlines in mobile will be this year.

3 Things Netflix Can Teach Us About Smartphone Discovery

Netflix initially launched with less than 1000 titles, leading with the “not quite blockbusters” Boogie Nights and LA Confidential. Yet these first steps –taking the friction out of video discovery– literally put Blockbuster out of business. Carriers and OEMs should learn from this, and realize that it’s the software on their devices (not the breadth of content) that holds the ultimate path to satisfying subscribers and getting them to spend more time on their services.

Apple News “Exclusive” Redux: Reader Feedback

Last week, we posted an “Exclusive” of our sneak peek of the Apple News roadmap. For those that read it, you by now know that we didn’t really get an exclusive and were just touting the wares of Device-Centric Discovery (DCD) solutions… but that didn’t stop you from sending in your feedback and/or overall thoughts.

Mobile Posse in the News

Phone-as-a-Service?

It’s time to think differently about our future phones. We’re using them in remarkably different ways than we did 10 years ago. We are increasingly “appnostic,” meaning we pick up our phones without any particular app in mind. We’re looking to entertain, amuse, or educate ourselves during those “in-between” moments while we wait for a friend, an Uber, or a coffee.

How Carriers Can Win Back the Digital Generation

Research shows that when comparing 18-24 year olds to 25-55 year olds, the younger generation is 18 percent more likely to be very interested in new mobile content discovery solutions overall, and 60 percent more likely to be interested in agents that proactively recommend content. So, let’s take a closer look at these users in an effort to better understand the opportunity at hand.

Jon Jackson named finalist for Entrepreneur of the Year

On June 13, entrepreneurs of the greater Washington area came together in celebration of their accomplishments for the 2019 EY Entrepreneur of the Year Mid-Atlantic Awards at the Ritz Carlton in Tysons Corner. This year’s black-tie gala marked the 33th anniversary of recognizing entrepreneurs for the products and services they provide to their community. What began as a single program out of Milwaukee, Wisconsin, in 1986, has grown international — with 25 U.S. programs and now based in more than 60 countries.

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Awards & Honors

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