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Once upon a time, I led a team of consumer interactive tech analysts at The Yankee Group. I had a simple message for them: “Our research should be geared towards the SMARTEST of our potential clients.” Twenty years later – I want to send the same message. This time, however, it’s for the mobile research industry: Forrester, IDC, Nielsen, Gartner, NPD, Ovum, Comscore, Parks Associates. Basically any firm researching consumer mobile usage – I’m talking to YOU.
We are almost half way through the year, which always makes me take stock of how much we have accomplished and how much more we can get done by the end of the year. As I think about Mobile Posse’s plans for the remainder of the year, I think about the device-centric innovations that are bringing content and subscribers closer together than ever. If there ever was a time for carrier’s to be nimble and fast, that time is now.
It’s only been 3 months since the word “Appnostics” became part of our vocabulary here at the Posse. But even in that short time, it’s a word we use multiple times every day. But our usage of that term is nothing compared to the number of times that smartphone users everywhere exhibit Appnostic behavior. As the report shows, it’s a growing trend and not a fluke. And we’re happy that the press noticed that in a BIG way. Here are some things we loved from the coverage.
Mobile Posse in the News
Research shows that when comparing 18-24 year olds to 25-55 year olds, the younger generation is 18 percent more likely to be very interested in new mobile content discovery solutions overall, and 60 percent more likely to be interested in agents that proactively recommend content. So, let’s take a closer look at these users in an effort to better understand the opportunity at hand.
On June 13, entrepreneurs of the greater Washington area came together in celebration of their accomplishments for the 2019 EY Entrepreneur of the Year Mid-Atlantic Awards at the Ritz Carlton in Tysons Corner. This year’s black-tie gala marked the 33th anniversary of recognizing entrepreneurs for the products and services they provide to their community. What began as a single program out of Milwaukee, Wisconsin, in 1986, has grown international — with 25 U.S. programs and now based in more than 60 countries.
Consumers unlock their smartphones an average of 70 times a day – and each time it starts a journey. Many times the destination is known – to send a text, order food delivery, etc. But increasingly, consumers are unlocking their phones with no predetermined destination – a state of mind the report defines as being “Appnostic.”
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