For 10 years, smartphone friction has bogged down how we find and enjoy the content we love...
... while other industries have been reinvented by removing their own friction.
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Mobile Posse In The News
Marketers: Media friction will change where you go to market
smartbrief.com
As media consumption becomes more accessible and available to us across multiple devices, analyzing the competitive media environment in silos of social, mobile, content discovery and voice-enabled solutions has become short-sighted.
The right lens for the competitive media landscape is how each solution removes friction – swipes, taps, pauses, indecision, confusion or wait – from our content discovery and consumption process.
Jon Jackson shares his thoughts with WSJ on AT&T AppNexus Acquisition
wsj.com
“By all rights, the carriers really should be the next big mobile media players,” said Jon Jackson, founder and chief executive of Mobile Posse, a mobile advertising technology company. “They have over a hundred million subscribers unlocking their AT&T phones 120 times a day, they’re in a great position. But first they need to sort out how they get content in front of their subscribers and next sort out how to plug in mobile advertising.”
Mobile Posse Calls for “Smarter Phone Revolution”
androidheadlines.com
Jon Jackson, Chief Executive Officer of advertising and customer relationship management company Mobile Posse, penned an open letter to wireless carriers and original equipment manufacturers earlier this weak, calling for a “smarter phone revolution” meant to address the constantly growing consumer expectations and usher in the new era of handset technologies.
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