Apple News Plus’ recent announcement spurred some in the industry to refer to it as a “Netflix for magazines”. I beg to differ. Sure, they both cost upwards of a Hamilton a month, but that’s where the similarity ends.

Everyone seems to agree that content discovery on TV “sucks”… but what is being ignored is that it’s equally as bad on smartphones! While tech innovations have created TVs and phones that manufacturers have deemed “smart”, both remain relatively dumb to helping us discover content – something we do on each daily.

It’s been a busy first quarter with all the news out of MWC and the industry’s media pursuits. March Madness is almost upon us so, I couldn’t help but imagine how the world’s most famous college basketball analyst might sum up the different carrier strategies when it comes to mobile media and advertising.