Mobile Posse turns carriers and OEMs into major mobile media players with a proven smartphone content discovery platform that deepens user engagement and drives new revenues. The Firstly Platform eliminates the swipes, taps, waits, and other friction that slow down how subscribers discover content they love. It makes personalized content instantly available, no matter how a user starts the discovery process -- at unlock, from the browser, or via a launcher. The Firstly Platform, which delivers billions of frictionless content experiences each month, was built by Mobile Posse’s industry pioneers, who have a relentless passion for crafting better mobile experiences. Based in Arlington, VA, the firm’s posse of employees are dedicated to creating better smartphone experiences. Roughly 3 billion of these better experiences are served each month.