A recent report by Verto Analytics on the Mobile Unlock Journey dared to ask, “What happens after consumers unlock their smartphones?” – and no, the answer wasn’t look at cat pictures and argue with strangers. We were thrilled to see that Verto dubbed Metro by T-Mobile’s metroZONE app, which is powered by our Firstly Mobile content discovery platform, as “The Carrier App That is Built for Unlock Content Discovery.”…

Firstly Mobile’s main purpose is to super-serve mobile media enthusiasts with frictionless and snackable content goodies. But our next-gen mobile content discovery platform has proven to be just as spectacular for brands looking to engage their target audience. Via our branded pictureBOOK campaigns, brands like Marvel and Adidas have received the equivalent of hundreds of thousands of dollars in earned media.  Let’s take a closer look at both.

Apple News Plus’ recent announcement spurred some in the industry to refer to it as a “Netflix for magazines”. I beg to differ. Sure, they both cost upwards of a Hamilton a month, but that’s where the similarity ends.