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It’s only been 3 months since the word “Appnostics” became part of our vocabulary here at the Posse. But even in that short time, it’s a word we use multiple times every day. But our usage of that term is nothing compared to the number of times that smartphone users everywhere exhibit Appnostic behavior. As the report shows, it’s a growing trend and not a fluke. And we’re happy that the press noticed that in a BIG way. Here are some things we loved from the coverage.
People like convenience as universally as they like food and money. When you combine that with the lifeblood that mobile content has become these days – it keeps us informed, entertained, and in touch – it’s baffling that the telecom industry is moving so lethargically in pursuit of a game changing innovation like convenient content discovery.
A recent report by Verto Analytics on the Mobile Unlock Journey dared to ask, “What happens after consumers unlock their smartphones?” – and no, the answer wasn’t look at cat pictures and argue with strangers. We were thrilled to see that Verto dubbed Metro by T-Mobile’s metroZONE app, which is powered by our Firstly Mobile content discovery platform, as “The Carrier App That is Built for Unlock Content Discovery.”…
Mobile Posse in the News
Research shows that when comparing 18-24 year olds to 25-55 year olds, the younger generation is 18 percent more likely to be very interested in new mobile content discovery solutions overall, and 60 percent more likely to be interested in agents that proactively recommend content. So, let’s take a closer look at these users in an effort to better understand the opportunity at hand.
On June 13, entrepreneurs of the greater Washington area came together in celebration of their accomplishments for the 2019 EY Entrepreneur of the Year Mid-Atlantic Awards at the Ritz Carlton in Tysons Corner. This year’s black-tie gala marked the 33th anniversary of recognizing entrepreneurs for the products and services they provide to their community. What began as a single program out of Milwaukee, Wisconsin, in 1986, has grown international — with 25 U.S. programs and now based in more than 60 countries.
Consumers unlock their smartphones an average of 70 times a day – and each time it starts a journey. Many times the destination is known – to send a text, order food delivery, etc. But increasingly, consumers are unlocking their phones with no predetermined destination – a state of mind the report defines as being “Appnostic.”
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