Consumers unlock their smartphones an average of 70 times a day – and each time it starts a journey. Many times the destination is known – to send a text, order food delivery, etc. But increasingly, consumers are unlocking their phones with no predetermined destination – a state of mind the report defines as being “Appnostic.” Appnostic user behavior creates lucrative opportunities for smartphone OEMs, wireless carriers, innovative startups and mobile advertisers that understand and act on the reality that the mobile journey begins with each single unlock.
DIRECTOR OF YIELD MANAGEMENT
Marc has been part of our Posse since 2016 and serves as Director of Yield Management. He’s is a resident jester and shows that by instigating on slack.
Marc’s key responsibility is making revenue explode upwards on a daily basis. He also is responsible for maintaining our advertising demand partner relationships and overseeing all aspects of Ad Operations.
Prior to Mobile Posse, he was keeping old school companies profitable as best as possible as a Senior Manager at Gannett and AOL. As someone who has always been passionate, Marc started his career as an ad agency account manager after getting his degree at James Madison University.