Blog Archives

Mobile Posse in the News

Phone-as-a-Service?

It’s time to think differently about our future phones. We’re using them in remarkably different ways than we did 10 years ago. We are increasingly “appnostic,” meaning we pick up our phones without any particular app in mind. We’re looking to entertain, amuse, or educate ourselves during those “in-between” moments while we wait for a friend, an Uber, or a coffee.

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MEET THE CARRIER APP THAT OUTSCORED FACEBOOK

Meet the Carrier App built for Unlock Engagement! A recent report from Verto Analytics evaluated different apps on how well they perform when “found” upon unlocking a device. While likely suspects such as Facebook, WhatsApp, Snapchat performed well – MetroZone, powered by our Firstly Mobile Platform ended up at the top of the charts.

Get free analytics to find out if your subscribers are looking for better unlock engagement! Contact us Today!

A Wake Up Call For Mobile Researchers
Firstly Blog

A Wake Up Call For Mobile Researchers

By Greg Wester, CMO (And Former Research Analyst)

Once upon a time, I led a team of consumer interactive tech analysts at The Yankee Group. I had a simple message for them: “Our research should be geared towards the SMARTEST of our potential clients.” Twenty years later – I want to send the same message. This time, however, it’s for the mobile research industry: Forrester, IDC, Nielsen, Gartner, NPD, Ovum, Comscore, Parks Associates. Basically any firm researching consumer mobile usage – I’m talking to YOU.

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3 Amazon Lessons for Carrier’s 2020 Planning

By Jon Jackson, CEO at Mobile Posse

We are almost half way through the year, which always makes me take stock of how much we have accomplished and how much more we can get done by the end of the year.  As I think about Mobile Posse’s plans for the remainder of the year, I think about the device-centric innovations that are bringing content and subscribers closer together than ever. If there ever was a time for carrier’s to be nimble and fast, that time is now.

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Mobile Posse in the News

How Carriers Can Win Back the Digital Generation

When media becomes instant, consumption goes up. Just look at the changes in how we consume content over the recent years. In a short time, we’ve gone from newspapers, radio and TV, to more mobile, more on the go, and more frequently. New tech innovation is also changing the ways we discover content, including Google’s AMP, the Play Store’s Instant Games and Facebook’s Instant Articles. Convenience and speed are paramount.

However, there remains a massive opportunity to transform more “snackable” media discovery – that is, discovering satisfying media when you don’t have the time for a new Netflix video or Clash of Clans grind. This multi-billion dollar opportunity is biggest for the younger digital generation, and it has fallen right into the hands of wireless carriers and OEMs.

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Mobile Posse in the News

Jon Jackson named finalist for Entrepreneur of the Year

On June 13, entrepreneurs of the greater Washington area came together in celebration of their accomplishments for the 2019 EY Entrepreneur of the Year Mid-Atlantic Awards at the Ritz Carlton in Tysons Corner.

This year’s black-tie gala marked the 33th anniversary of recognizing entrepreneurs for the products and services they provide to their community. What began as a single program out of Milwaukee, Wisconsin, in 1986, has grown international — with 25 U.S. programs and now based in more than 60 countries.

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Cover image of 3 Hits 1 Miss Blog Post from Mobile Posse
Firstly Blog

3 Hits, 1 Miss From the Appnostic Report Coverage

By Greg Wester, Chief Marketing Officer at Mobile Posse

We’ve been thrilled with the awesome coverage of our co-authored report with Phoenix Marketing International on “The Appnostic Journey”. This is our third partnership with Phoenix on the mobile journey – particularly at the unlock moment. While most research in mobile focuses on the destinations (i.e., usage metrics on individual apps), we’ve always turned the focus to the mobile journey itself – trying to understand what draws people to use their phones and how they actually navigate to these mobile destinations. And nothing changes the mobile journey more than “Appnostic” behavior – someone consciously unlocking their phone with no conscious app destination in mind.

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Mobile Posse in the News

Mobile user behavior is changing quickly says new Appnostic report

Mobile Posse, in conjunction with Phoenix Marketing International, released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users – from the moment they begin the user journey.

Consumers unlock their smartphones an average of 70 times a day – and each time it starts a journey. Many times the destination is known – to send a text, order food delivery, etc. But increasingly, consumers are unlocking their phones with no predetermined destination – a state of mind the report defines as being “Appnostic.”

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Mobile Posse in the News

Q&A: Mobile Posse’s Greg Wester on Overcoming the Appnostic Moment

New research suggests that, more often than not, when we pick up our phones we don’t have a specific task in mind. Rather, we pick it up a bit mindlessly in search of something to do. In fact, research from Mobile Posse and Phoenix Marketing International found 88% of mobile users regularly exhibit appnostic behavior, while only 11% of users have a specific app in mind more than 90% of the time. Mobile Posse’s CMO, Greg Wester, says that savvy app makers will take advantage of this “appnostic” state of mind. EContent editor, Theresa Cramer, recently had the chance to interview Wester about his take on the report’s findings.

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What Telecom Can Learn from FitBit
Firstly Blog

We’re all Media Enthusiasts – In Our Own Way

By Jon Jackson, CEO at Mobile Posse

Everyone I know spends time reading content on their mobile device. And if one were to provide the ability to get that content delivered simpler and easier, everyone would say yes. Sure, there may be some variations in what content, how often, and how much – but no one would say: “no thanks, I don’t like convenience.”

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