Blog Archives

Mobile Posse in the News

Study: More people opening phones with no destination in mind

In the early days of smartphones, consumers would open their phones with a destination in mind. They wanted to play a game, send a text, or maybe order a pizza for dinner. And, while consumers continue turning to their phones for everything from social media to food delivery, many are now opening their phones without a destination in mind. And that, according to a new report, could mean money for the right apps, merchants, or service providers.

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Mobile Posse in the News

88% of Mobile Users Unlock Their Smartphones with No Predetermined Destination

Consumers unlock their smartphones an average of 70 times a day – and each time it starts a journey. Many times the destination is known – to send a text, order food delivery, etc. But increasingly, consumers are unlocking their phones with no predetermined destination – a state of mind the report defines as being “Appnostic.” Appnostic user behavior creates lucrative opportunities for smartphone OEMs, wireless carriers, innovative startups and mobile advertisers that understand and act on the reality that the mobile journey begins with each single unlock.

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Mobile Posse in the News

New Report From Mobile Posse and Phoenix Marketing International Explores Mobile User Behavior

Increasingly, consumers are unlocking their phones with no predetermined destination – a state of mind the new report by Mobile Posse and Phoenix Marketing International defines as being “Appnostic.” Appnostic user behavior creates lucrative opportunities for smartphone OEMs, wireless carriers, innovative startups and mobile advertisers that understand and act on the reality that the mobile journey begins with each single unlock.

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Mobile Posse in the News

Consumers Hungry for New Content Discovery Channels on Mobile

Consumers are unlocking their phones more than ever before, but each mobile journey does not necessarily begin with an intended destination. Eight out of nine consumers frequently exhibit what the firms Mobile Posse and Phoenix Marketing International are calling “appnostic behavior,” turning to their phones for information or entertainment but lacking specific means to satisfy the craving for engagement.

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Mobile Posse in the News

New Report From Mobile Posse and Phoenix Marketing International Explores Mobile User Behavior

ARLINGTON, Va., May 21, 2019 (GLOBE NEWSWIRE) — Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, in conjunction with Phoenix Marketing International today released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users – from the moment they begin the user journey.

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Blog post covering top learnings from Mobile Unlock Journey Report by Verto Analytics
Firstly Blog

3 Things I Loved From Verto Analytics’ Mobile Unlock Journey Report

By Greg Wester, Chief Marketing Officer

A recent report by Verto Analytics on the Mobile Unlock Journey dared to ask, “What happens after consumers unlock their smartphones?” – and no, the answer wasn’t look at cat pictures and argue with strangers. We were thrilled to see that Verto dubbed Metro by T-Mobile’s metroZONE app, which is powered by our Firstly Mobile content discovery platform, as “The Carrier App That is Built for Unlock Content Discovery.” But that was just the start. The report was full of goodies that will shape the smartphone of tomorrow – aligning with several points we’ve been making over the last year.

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Mobile Posse in the News

Firstly Mobile App Ranks First In Unlock Engagement

An app powered by Firstly Mobile  – Mobile Posse’s next-gen mobile content discovery platform that turns telecom companies into mobile media leaders – was recently recognized as one of the best apps at engaging users’ attention from the moment a mobile user unlocks their device. Verto Analytics’ report titled The Mobile Unlock Journey described MetroZONE as “the carrier app that’s built for unlock content discovery” – and ranked it higher than many well known social and messaging apps known for user engagement. Read more.

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Mobile Posse in the News

Mobile’s swinging pendulum

With all the buzz around 5G, foldables, non-touch devices, robotic holograms and more, we have to wonder about where the mobile device is headed. Is anyone focused on solving the discovery problem? As the phone evolves, the pendulum always swings between hardware and software improvements. But while hardware had its day in the sun at Mobile World Congress, it’s time for the software to catch up.

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PictureBOOKs: Marvel/Adidas Win By Mixing Mobile Brand Experiences And Optimized Discovery
Firstly Blog

PictureBOOKs: Marvel/Adidas Win By Mixing Mobile Brand Experiences And Optimized Discovery

By Geoff Allen, Chief Content Officer

Firstly Mobile’s main purpose is to super-serve mobile media enthusiasts with frictionless and snackable content goodies. But our next-gen mobile content discovery platform has proven to be just as spectacular for brands looking to engage their target audience. Via our branded pictureBOOK campaigns, brands like Marvel and Adidas have received the equivalent of hundreds of thousands of dollars in earned media.  Let’s take a closer look at both.

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