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Blog post covering top learnings from Mobile Unlock Journey Report by Verto Analytics
Firstly Blog

3 Things I Loved From Verto Analytics’ Mobile Unlock Journey Report

By Greg Wester, Chief Marketing Officer

A recent report by Verto Analytics on the Mobile Unlock Journey dared to ask, “What happens after consumers unlock their smartphones?” – and no, the answer wasn’t look at cat pictures and argue with strangers. We were thrilled to see that Verto dubbed Metro by T-Mobile’s metroZONE app, which is powered by our Firstly Mobile content discovery platform, as “The Carrier App That is Built for Unlock Content Discovery.” But that was just the start. The report was full of goodies that will shape the smartphone of tomorrow – aligning with several points we’ve been making over the last year.

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Mobile Posse in the News

Firstly Mobile App Ranks First In Unlock Engagement

An app powered by Firstly Mobile  – Mobile Posse’s next-gen mobile content discovery platform that turns telecom companies into mobile media leaders – was recently recognized as one of the best apps at engaging users’ attention from the moment a mobile user unlocks their device. Verto Analytics’ report titled The Mobile Unlock Journey described MetroZONE as “the carrier app that’s built for unlock content discovery” – and ranked it higher than many well known social and messaging apps known for user engagement. Read more.

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Mobile Posse in the News

Mobile’s swinging pendulum

With all the buzz around 5G, foldables, non-touch devices, robotic holograms and more, we have to wonder about where the mobile device is headed. Is anyone focused on solving the discovery problem? As the phone evolves, the pendulum always swings between hardware and software improvements. But while hardware had its day in the sun at Mobile World Congress, it’s time for the software to catch up.

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PictureBOOKs: Marvel/Adidas Win By Mixing Mobile Brand Experiences And Optimized Discovery
Firstly Blog

PictureBOOKs: Marvel/Adidas Win By Mixing Mobile Brand Experiences And Optimized Discovery

By Geoff Allen, Chief Content Officer

Firstly Mobile’s main purpose is to super-serve mobile media enthusiasts with frictionless and snackable content goodies. But our next-gen mobile content discovery platform has proven to be just as spectacular for brands looking to engage their target audience. Via our branded pictureBOOK campaigns, brands like Marvel and Adidas have received the equivalent of hundreds of thousands of dollars in earned media.  Let’s take a closer look at both.

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Mobile Posse in the News

Most consumers close app launching after phone unlock in less than 10 seconds

Apps that are automatically relaunched as soon as a smartphone is unlocked tend to be closed in less than 10 seconds 50% of the time, according to new research from Verto Analytics. The finding highlights that mobile carriers and device makers could be missing out on an important opportunity to improve the user experience when consumers unlock their phones as this also represents a point in time when user attention is particularly high.

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Mobile Posse in the News

Verto Analytics Releases Mobile Unlock Journey Report

NEW YORK, April 24, 2019 (GLOBE NEWSWIRE) — While countless stakeholders are focused on harnessing mobile consumer attention, there’s little understanding of the first moments of attention – the moment the device is unlocked. To address this void, Verto Analytics today announced its release of “The Mobile Unlock Journey,” a report drawing on the firm’s Android Smart Panel Data and providing a first-ever Mobile Unlock Analysis framework.

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Mobile Posse in the News

Bloatware vs. Gloatware: A Handy Guide for Carriers and OEMs

At CES this year, major mobile carriers seemed focused on innovating the network, virtual reality and advertising. What was missing from the conversation was any mention of innovating the device. One possible explanation for this fear is subscribers’ annoyance over “bloatware.” Consumers widely view carrier-installed apps as useless, redundant and eating up space on their smartphones. But for those looking to be industry leaders, being afraid of “bloatware” may be an obstacle to creating “gloatware” – useful experiences that users love, and that drive enough revenue to make carriers feel genuinely smug.

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