BE A LEADER
Firstly Mobile Platform:
Next-Gen Mobile Content Discovery
WOW your subscribers and reinvent their phones with a turnkey set of new content experiences–via apps, launchers, and browsers.
A time-saving unlock agent that decides
when to change the first app into a
personalized content experience
A personalized portal experience that
adds curated stories to the first page seen
when opening a new browser tab
A quick launcher destination that’s
the first place to look to find
Be a Giant
Reach | Monetization | Duration | Frequency
The four pillars needed to become a mobile media player!
Frictionless media matters!
Content – simple and easy. Give your subscribers what they want.
Relentless Focus On Revenue.
Offense From Strong Defense
To maximize high-quality Fill, we’ve developed
a proprietary rogue ad management system.
You won’t find this level of brand protection
The result: a massively broad set of partners
without fear of malicious ads.
To optimize eCPM we run a competitive auction across multiple RTB Exchanges and thousands of DSPs, and balance open auction bidding against Private Marketplace and Direct/Network Demand.
Custom monitoring helps us actively optimize
the UX mix of sponsored content and display advertising to boost eCPM.
Focus On Quality
Viewability: Our scores are twice industry benchmarks (80% vs 40% on average),
Targeting Data: A focus on audience id
information boosts Reach in targeted demos.