Mobile carriers are sitting on a wealth of customer data, and yet many carriers are simply a carrier, rather than a content or entertainment provider for their users. According to one expert, this is a big mistake. Here are three tips for mobile carriers to create a strong customer content and entertainment strategy.
DIRECTOR OF YIELD MANAGEMENT
Marc has been part of our Posse since 2016 and serves as Director of Yield Management. He’s is a resident jester and shows that by instigating on slack.
Marc’s key responsibility is making revenue explode upwards on a daily basis. He also is responsible for maintaining our advertising demand partner relationships and overseeing all aspects of Ad Operations.
Prior to Mobile Posse, he was keeping old school companies profitable as best as possible as a Senior Manager at Gannett and AOL. As someone who has always been passionate, Marc started his career as an ad agency account manager after getting his degree at James Madison University.