By Greg Wester, Chief Marketing Officer at Mobile Posse
We’ve been thrilled with the awesome coverage of our co-authored report with Phoenix Marketing International on “The Appnostic Journey”. This is our third partnership with Phoenix on the mobile journey – particularly at the unlock moment. While most research in mobile focuses on the destinations (i.e., usage metrics on individual apps), we’ve always turned the focus to the mobile journey itself – trying to understand what draws people to use their phones and how they actually navigate to these mobile destinations. And nothing changes the mobile journey more than “Appnostic” behavior – someone consciously unlocking their phone with no conscious app destination in mind.