Firstly Blog

Cover image of 3 Hits 1 Miss Blog Post from Mobile Posse
Firstly Blog

3 Hits, 1 Miss From the Appnostic Report Coverage

By Greg Wester, Chief Marketing Officer at Mobile Posse

We’ve been thrilled with the awesome coverage of our co-authored report with Phoenix Marketing International on “The Appnostic Journey”. This is our third partnership with Phoenix on the mobile journey – particularly at the unlock moment. While most research in mobile focuses on the destinations (i.e., usage metrics on individual apps), we’ve always turned the focus to the mobile journey itself – trying to understand what draws people to use their phones and how they actually navigate to these mobile destinations. And nothing changes the mobile journey more than “Appnostic” behavior – someone consciously unlocking their phone with no conscious app destination in mind.

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What Telecom Can Learn from FitBit
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We’re all Media Enthusiasts – In Our Own Way

By Jon Jackson, CEO at Mobile Posse

Everyone I know spends time reading content on their mobile device. And if one were to provide the ability to get that content delivered simpler and easier, everyone would say yes. Sure, there may be some variations in what content, how often, and how much – but no one would say: “no thanks, I don’t like convenience.”

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Blog post covering top learnings from Mobile Unlock Journey Report by Verto Analytics
Firstly Blog

3 Things I Loved From Verto Analytics’ Mobile Unlock Journey Report

By Greg Wester, Chief Marketing Officer

A recent report by Verto Analytics on the Mobile Unlock Journey dared to ask, “What happens after consumers unlock their smartphones?” – and no, the answer wasn’t look at cat pictures and argue with strangers. We were thrilled to see that Verto dubbed Metro by T-Mobile’s metroZONE app, which is powered by our Firstly Mobile content discovery platform, as “The Carrier App That is Built for Unlock Content Discovery.” But that was just the start. The report was full of goodies that will shape the smartphone of tomorrow – aligning with several points we’ve been making over the last year.

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PictureBOOKs: Marvel/Adidas Win By Mixing Mobile Brand Experiences And Optimized Discovery
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PictureBOOKs: Marvel/Adidas Win By Mixing Mobile Brand Experiences And Optimized Discovery

By Geoff Allen, Chief Content Officer

Firstly Mobile’s main purpose is to super-serve mobile media enthusiasts with frictionless and snackable content goodies. But our next-gen mobile content discovery platform has proven to be just as spectacular for brands looking to engage their target audience. Via our branded pictureBOOK campaigns, brands like Marvel and Adidas have received the equivalent of hundreds of thousands of dollars in earned media.  Let’s take a closer look at both.

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What will be the Netflix Discovery Engine for the Smartphone?

By Greg Wester, CMO

Everyone seems to agree that content discovery on TV “sucks”… but what is being ignored is that it’s equally as bad on smartphones! While tech innovations have created TVs and phones that manufacturers have deemed “smart”, both remain relatively dumb to helping us discover content – something we do on each daily.

For television, at least the industry has awakened and realized that:

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Firstly Blog

March Madness…. The Mobile Media Version

What Might Dick Vitale Say?

By Jon Jackson, CEO

 It’s been a busy first quarter with all the news out of MWC and the industry’s media pursuits. March Madness is almost upon us so, I couldn’t help but imagine how the world’s most famous college basketball analyst might sum up the different carrier strategies when it comes to mobile media and advertising.

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The Missing Metrics to Shape Tomorrow’s SmarterPhones

By Ravi Pimplaskar, Director of Marketing

The smartphone of tomorrow is taking shape. Thanks to unlimited data plans, the go-to source for quick content snacks during free moments has become our phones. This recurring desire to be satiated quickly with content has resulted in innovators “surfacing” content out of their app and search containers, and spawning new, “discovery-centric” interfaces that give subscribers easy access to that content. But one thing is still missing to perfect tomorrow’s smartphone: the right metrics.

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Mobile Posse Lean Back Series Part 2: The “Lean-Back” Revolution

By Ravi Pimplaskar, Director of Marketing

The “lean-back” is back! Last month we wrote about the power of the “lean-back” opportunity for publishers. But the power of the “lean-back” moment  is bigger than that – it is a consumer behavior trend that is also driving and creating different kinds of mobile engagement moments for consumers, wireless carriers, and brand advertisers as well.  The “Lean-Back” revolution is upon us – and it will not be televised. But perhaps streamed from your smartphone.

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Three Learnings from the Oath Write Down

By Jon Jackson, CEO

There’s a unique and massive media and advertising opportunity for Verizon and other carriers.  Sure, that may sound hyperbolic and somewhat off base after Verizon wrote down Oath as the result of “competitive pressures in the digital ad business”, as Business Insider reported. However, Verizon was wise to recognize the market opportunity for operators to meaningfully participate in the mobile advertising space. And in 2019, this market opportunity remains as achievable for carriers as ever before.

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