27 Sep

Mobile Posse To Replace Bloatware With Something Smarter & Less Annoying

Existing mobile technologies are currently far from fulfilling their potential in terms of meeting user expectations on quality content discovery … and bloatware could and should be replaced with native content targeted at individual users that’s more engaging and less annoying. While essentially no industry analyst believes bloatware will ever go away, Mobile Posse’s solution promises to make such pre-installed content aimed at after-sales smartphone and tablet monetization much more bearable for consumers. …as things stand right now, Firstly Mobile is as good of a chance for the mobile industry to do so as they come.

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20 Jun

Jon Jackson shares his thoughts with WSJ on AT&T AppNexus Acquisition

“By all rights, the carriers really should be the next big mobile media players,” said Jon Jackson, founder and chief executive of Mobile Posse, a mobile advertising technology company. “They have over a hundred million subscribers unlocking their AT&T phones 120 times a day, they’re in a great position. But first they need to sort out how they get content in front of their subscribers and next sort out how to plug in mobile advertising.”

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18 May

Mobile Posse Calls for “Smarter Phone Revolution”

Jon Jackson, Chief Executive Officer of advertising and customer relationship management company Mobile Posse, penned an open letter to wireless carriers and original equipment manufacturers earlier this weak, calling for a “smarter phone revolution” meant to address the constantly growing consumer expectations and usher in the new era of handset technologies.

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30 Apr

A New – But Brief – Window of Opportunity for Mobile Carriers in the Age of Data

The Cambridge Analytica scandal has brought to light for consumers exactly how much personal data Facebook and other companies may have. But we’ve heard little about and from the wireless carriers. Where are T-Mobile, AT&T, Verizon/Oath, Sprint, and others (who have their own troves of data) in this conversation, some might ask? I’ll tell you where. They’re in the catbird seat.

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19 Apr

It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels – Mobile Marketing Watch

The following is a guest contributed post by Greg Wester, SVP, Marketing & Business Development, Mobile Posse As the dust settles on this year’s Mobile World Congress, and we process the latest slew of smartphone launches – none of which promise anything too exciting – I have to think about the evolution of the mobile …

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