20 Jun

Jon Jackson shares his thoughts with WSJ on AT&T AppNexus Acquisition

“By all rights, the carriers really should be the next big mobile media players,” said Jon Jackson, founder and chief executive of Mobile Posse, a mobile advertising technology company. “They have over a hundred million subscribers unlocking their AT&T phones 120 times a day, they’re in a great position. But first they need to sort out how they get content in front of their subscribers and next sort out how to plug in mobile advertising.”

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18 May

Mobile Posse Calls for “Smarter Phone Revolution”

Jon Jackson, Chief Executive Officer of advertising and customer relationship management company Mobile Posse, penned an open letter to wireless carriers and original equipment manufacturers earlier this weak, calling for a “smarter phone revolution” meant to address the constantly growing consumer expectations and usher in the new era of handset technologies.

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30 Apr

A New – But Brief – Window of Opportunity for Mobile Carriers in the Age of Data

The Cambridge Analytica scandal has brought to light for consumers exactly how much personal data Facebook and other companies may have. But we’ve heard little about and from the wireless carriers. Where are T-Mobile, AT&T, Verizon/Oath, Sprint, and others (who have their own troves of data) in this conversation, some might ask? I’ll tell you where. They’re in the catbird seat.

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19 Apr

It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels – Mobile Marketing Watch

The following is a guest contributed post by Greg Wester, SVP, Marketing & Business Development, Mobile Posse As the dust settles on this year’s Mobile World Congress, and we process the latest slew of smartphone launches – none of which promise anything too exciting – I have to think about the evolution of the mobile …

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26 Mar

If Smartphone Use is Frictionless, Why Isn’t the Smartphone?

Technology has advanced to make it easier to buy things, get places, and split tabs. However, when it comes to content, we’re still surprisingly tolerant of the status quo. It doesn’t seem to bother us that we have to swipe and tap around on our smartphones to find the content we want in those moments when we want it most. Let’s explore why and how content discovery can catch up….

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