Mobile Posse in the News

Mobile Posse in the News

Phone-as-a-Service?

It’s time to think differently about our future phones. We’re using them in remarkably different ways than we did 10 years ago. We are increasingly “appnostic,” meaning we pick up our phones without any particular app in mind. We’re looking to entertain, amuse, or educate ourselves during those “in-between” moments while we wait for a friend, an Uber, or a coffee.

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Mobile Posse in the News

How Carriers Can Win Back the Digital Generation

When media becomes instant, consumption goes up. Just look at the changes in how we consume content over the recent years. In a short time, we’ve gone from newspapers, radio and TV, to more mobile, more on the go, and more frequently. New tech innovation is also changing the ways we discover content, including Google’s AMP, the Play Store’s Instant Games and Facebook’s Instant Articles. Convenience and speed are paramount.

However, there remains a massive opportunity to transform more “snackable” media discovery – that is, discovering satisfying media when you don’t have the time for a new Netflix video or Clash of Clans grind. This multi-billion dollar opportunity is biggest for the younger digital generation, and it has fallen right into the hands of wireless carriers and OEMs.

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Mobile Posse in the News

Jon Jackson named finalist for Entrepreneur of the Year

On June 13, entrepreneurs of the greater Washington area came together in celebration of their accomplishments for the 2019 EY Entrepreneur of the Year Mid-Atlantic Awards at the Ritz Carlton in Tysons Corner.

This year’s black-tie gala marked the 33th anniversary of recognizing entrepreneurs for the products and services they provide to their community. What began as a single program out of Milwaukee, Wisconsin, in 1986, has grown international — with 25 U.S. programs and now based in more than 60 countries.

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Mobile Posse in the News

Mobile user behavior is changing quickly says new Appnostic report

Mobile Posse, in conjunction with Phoenix Marketing International, released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users – from the moment they begin the user journey.

Consumers unlock their smartphones an average of 70 times a day – and each time it starts a journey. Many times the destination is known – to send a text, order food delivery, etc. But increasingly, consumers are unlocking their phones with no predetermined destination – a state of mind the report defines as being “Appnostic.”

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Mobile Posse in the News

Q&A: Mobile Posse’s Greg Wester on Overcoming the Appnostic Moment

New research suggests that, more often than not, when we pick up our phones we don’t have a specific task in mind. Rather, we pick it up a bit mindlessly in search of something to do. In fact, research from Mobile Posse and Phoenix Marketing International found 88% of mobile users regularly exhibit appnostic behavior, while only 11% of users have a specific app in mind more than 90% of the time. Mobile Posse’s CMO, Greg Wester, says that savvy app makers will take advantage of this “appnostic” state of mind. EContent editor, Theresa Cramer, recently had the chance to interview Wester about his take on the report’s findings.

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Mobile Posse in the News

Study: More people opening phones with no destination in mind

In the early days of smartphones, consumers would open their phones with a destination in mind. They wanted to play a game, send a text, or maybe order a pizza for dinner. And, while consumers continue turning to their phones for everything from social media to food delivery, many are now opening their phones without a destination in mind. And that, according to a new report, could mean money for the right apps, merchants, or service providers.

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Mobile Posse in the News

88% of Mobile Users Unlock Their Smartphones with No Predetermined Destination

Consumers unlock their smartphones an average of 70 times a day – and each time it starts a journey. Many times the destination is known – to send a text, order food delivery, etc. But increasingly, consumers are unlocking their phones with no predetermined destination – a state of mind the report defines as being “Appnostic.” Appnostic user behavior creates lucrative opportunities for smartphone OEMs, wireless carriers, innovative startups and mobile advertisers that understand and act on the reality that the mobile journey begins with each single unlock.

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Mobile Posse in the News

New Report From Mobile Posse and Phoenix Marketing International Explores Mobile User Behavior

Increasingly, consumers are unlocking their phones with no predetermined destination – a state of mind the new report by Mobile Posse and Phoenix Marketing International defines as being “Appnostic.” Appnostic user behavior creates lucrative opportunities for smartphone OEMs, wireless carriers, innovative startups and mobile advertisers that understand and act on the reality that the mobile journey begins with each single unlock.

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Mobile Posse in the News

Consumers Hungry for New Content Discovery Channels on Mobile

Consumers are unlocking their phones more than ever before, but each mobile journey does not necessarily begin with an intended destination. Eight out of nine consumers frequently exhibit what the firms Mobile Posse and Phoenix Marketing International are calling “appnostic behavior,” turning to their phones for information or entertainment but lacking specific means to satisfy the craving for engagement.

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