Apps that are automatically relaunched as soon as a smartphone is unlocked tend to be closed in less than 10 seconds 50% of the time, according to new research from Verto Analytics. The finding highlights that mobile carriers and device makers could be missing out on an important opportunity to improve the user experience when consumers unlock their phones as this also represents a point in time when user attention is particularly high.
DIRECTOR OF YIELD MANAGEMENT
Marc has been part of our Posse since 2016 and serves as Director of Yield Management. He’s is a resident jester and shows that by instigating on slack.
Marc’s key responsibility is making revenue explode upwards on a daily basis. He also is responsible for maintaining our advertising demand partner relationships and overseeing all aspects of Ad Operations.
Prior to Mobile Posse, he was keeping old school companies profitable as best as possible as a Senior Manager at Gannett and AOL. As someone who has always been passionate, Marc started his career as an ad agency account manager after getting his degree at James Madison University.