Mobile Posse in the News

Mobile Posse in the News

Most consumers close app launching after phone unlock in less than 10 seconds

Apps that are automatically relaunched as soon as a smartphone is unlocked tend to be closed in less than 10 seconds 50% of the time, according to new research from Verto Analytics. The finding highlights that mobile carriers and device makers could be missing out on an important opportunity to improve the user experience when consumers unlock their phones as this also represents a point in time when user attention is particularly high.

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Mobile Posse in the News

Verto Analytics Releases Mobile Unlock Journey Report

NEW YORK, April 24, 2019 (GLOBE NEWSWIRE) — While countless stakeholders are focused on harnessing mobile consumer attention, there’s little understanding of the first moments of attention – the moment the device is unlocked. To address this void, Verto Analytics today announced its release of “The Mobile Unlock Journey,” a report drawing on the firm’s Android Smart Panel Data and providing a first-ever Mobile Unlock Analysis framework.

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Mobile Posse in the News

Bloatware vs. Gloatware: A Handy Guide for Carriers and OEMs

At CES this year, major mobile carriers seemed focused on innovating the network, virtual reality and advertising. What was missing from the conversation was any mention of innovating the device. One possible explanation for this fear is subscribers’ annoyance over “bloatware.” Consumers widely view carrier-installed apps as useless, redundant and eating up space on their smartphones. But for those looking to be industry leaders, being afraid of “bloatware” may be an obstacle to creating “gloatware” – useful experiences that users love, and that drive enough revenue to make carriers feel genuinely smug.

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Mobile Posse in the News

Getting Ready for 5G

The first commercial 5G networks will launch this year. Although the initial impact of 5G will be limited, it will eventually be a really big deal. In this report, we look at how 5G will change things for marketers  and media companies, and how the marketing ecosystem should act now to prepare.

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Mobile Posse in the News

What’s coming for friction-free mobile in 2019

The next stage in creating a frictionless mobile experience is delivering the content users want, when they want it, writes Roger Entner. He predicts that the influence of social platforms in 2019 will be overtaken by services like Apple News or Google News and that 5G will change the landscape, leading to partnerships between mobile carriers, tech and content delivery firms. “Friction” here simply refers to how much effort is required to access the content experience we desire. Much progress has been made on fast internet connections, a myriad of apps and websites that are mobile-optimized. But we are now at the stage where the content we want should come to us — without our having to search for it.

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Mobile Posse in the News

Three Trends That Will Lead Us into the Fifth Era of Mobile Content Discovery

Mobile phones have become content discovery devices – and that’s among their most important functions in our everyday lives. They’re with us nearly every moment of the day, so we rely on them for content even more than our TVs and radios. We get our news, weather, sports scores and stock prices from our phones. When we’re bored, we look to them for entertainment….

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