Mobile Posse in the News

Mobile Posse in the News

Three Trends That Will Lead Us into the Fifth Era of Mobile Content Discovery

Mobile phones have become content discovery devices – and that’s among their most important functions in our everyday lives. They’re with us nearly every moment of the day, so we rely on them for content even more than our TVs and radios. We get our news, weather, sports scores and stock prices from our phones. When we’re bored, we look to them for entertainment….

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Mobile Posse in the News

Experts Predict What Monetisation Will Mean for Publishers in 2019

Telcos will drive mobile publisher diversification

“Telecoms’ OEMs and wireless carriers will become players in mobile content discovery, creating new opportunities and challenges for mobile monetisation. Thanks to unlimited data plans, half the time we use our phones we have no app in mind. Apple’s News widget, Samsung’s Bixby, ZTE’s lock screen, Google’s Discover, and top wireless carriers’ enhancements to other Android devices, seek to capture this opportunity by making their devices seamlessly offer interesting content.

“The trend towards publisher content being discovered by new tech and UI/UX built directly into our phones will require publishers to understand and build monetisation strategies via these new telco-oriented opportunities.”

Greg Wester, CMO, Mobile Posse

 

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Mobile Posse in the News

The next era in mobile content discovery

Voice concierges aren’t the only assistants in the future 

The smartphone has changed just about every aspect our lives. Sometimes for better, sometimes for worse. From the way we travel, to the way we access information, calm or entertain ourselves to the way we share memories with loved ones – it’s been dramatically altered by simply having this robust computer in our pockets.

The changes brought about by the smartphone have not only had an incredible effect on the consumer, they’ve also affected mobile carriers, the AT&T’s and Verizon’s of the world, that have largely lost their position as the gatekeepers of the mobile device as a result.

Once upon a time, you might recall, carriers were the big fish in a small pond. Back when mobile media was in its nascent days, the carriers had what was called a “walled garden,” where they recommended what users could (and couldn’t) see.

 

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Mobile Posse in the News

Interview with Greg Wester, CMO, Mobile Posse

“A better content experience would be one that greatly simplifies the process of finding and presenting content, rather than forcing the user to go search for it.”

 

Tell us about your role at Mobile Posse and the team/technology you handle.

I’m the CMO at Mobile Posse; in this role, my team’s primary focus area is Content Marketing, and, in particular, thought leadership and original research on how people use their mobile phones. There’s a ton of research on what apps are used, but none on the actual phone experience (e.g., how they unlock, look for and discover new content on their phones).

 

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Mobile Posse in the News

United Press International Turns To Firstly Mobile’s Device-Based Content Discovery To Dramatically Boost Engagement

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Firstly Mobile Increases Time On Site And Raises Click-Through Rate By 86 Percent

ARLINGTON, Va., Dec. 06, 2018 (GLOBE NEWSWIRE) — Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, today announced that United Press International (UPI) has leveraged Firstly Mobile, Mobile Posse’s next-gen content discovery platform distributed through wireless carriers and smartphone OEMs, to drive higher mobile user engagement. UPI, a leading provider of news and photos to millions of readers around the globe via UPI.com, saw dramatic results with a 2x increase in mobile RPMs and overall mobile revenue, as well as a spike in engagement from Firstly Mobile as compared to other referral traffic, including:

  • Average 30-second increase in time on site
  • 86 percent increase in click-through rate (CTR)
  • 26 percent decrease in bounce rate
  • 2x increase in mobile CPMs

“Firstly Mobile continues to be a key partner for driving quality traffic to UPI.com with a higher level of engagement than users coming from other referral and organic sources,” said Charlene Pacenti, Chief Content Officer, UPI. “Firstly Mobile has helped UPI engage with new consumers, who are looking for trustworthy information that cuts through the noise, and has helped bring UPI’s long legacy of credible journalism to new audiences.”

Over the past few months, Facebook has been prioritizing user posts and sending less and less traffic to publisher’s sites – add that to the fact that audiences coming from social sites are less likely to engage with publisher content because they’re already busy, and you see publishers needing to get increasingly savvy on working to diversify their sources of traffic. Firstly Mobile has been a key partner for UPI in helping them reach their KPIs in terms of both audience development and digital revenue, and found that device-based mobile content discovery creates superior engagement for UPI’s readers.

Firstly Mobile creates native device experiences that are driving the next era of mobile content discovery. By engaging consumers in user-friendly ways, device-based mobile content discovery creates engagement superior to that of social or web-based traffic. The platform enables a user’s phone to conveniently deliver the content a user loves when transitioning between mobile activities — such as when the user opens a new browser tab to start a new search, swipes to find recent apps or at times when the phone is unlocked to fill idle moments.

“Firstly Mobile frictionlessly presents content to consumers as they begin their discovery. The results the platform delivered for UPI show the power of our device-centric solutions,” said Greg Wester, CMO, Mobile Posse. “Device-centric mobile content discovery makes finding what you like a lot easier and creates big opportunities.”

About Mobile Posse
Mobile Posse’s Firstly Mobile™ platform uses native-device content discovery to turn telecom companies into mobile media leaders. Firstly Mobile is a suite of services carriers and OEMs build into their smartphones to create engaging experiences–without users having to open…load…search…or wait for content. With billions of frictionless content experiences delivered each month, Firstly Mobile drives greater consumer engagement and boosts advertising revenues for carriers and OEMs – all while presenting a proven and brand-safe mobile media opportunity for advertisers. Mobile Posse, the pioneer of frictionless mobile media solutions, is based in Arlington, VA. The company’s posse of trailblazers is passionate about making the smartphone even smarter. Every day.

About UPI
UPI is a digital news and photo provider with a legacy of over 100 years of objective global reporting. UPI photos are made available to digital and print publications all over the world through our participation in various press pools, including the White House and U.S. Capitol, and through relationships with partner distribution networks. Our news feeds are carried by a variety of publishers, research databases, mobile providers and more. UPI.com reaches millions of readers a month, with continuously updated coverage of the most important news of the day, as well as in-depth reporting, and developments in entertainment, science, health, sports and key industries like defense. The company is based in Boca Raton, Fla., and Washington, D.C. Founded in 1907 by E.W. Scripps as the United Press news agency, it became known as UPI after a merger with the International News Service in 1958, which was founded in 1909 by William Randolph Hearst.

Media Contact
Brook Terran
805-570-3309

Franco Fernandez
Dir. of Digital Business, UPI
561-210-8463

Mobile Posse in the News

UPI Teams With Mobile Posse To Boost Engagement, Audience

To shore up its mobile future, digital news and photo provider United Press International (UPI) partnered with Mobile Posse, using its Firstly Mobile platform to drive traffic to its digital properties.

UPI has been around for over a century — founded in 1907 as the United Press news agency. It has high brand recognition among the 45-to-54+ demographic, but it wanted to attract younger consumers.

The strategy worked. Firstly Mobile, a content discovery platform distributed through wireless carriers and smartphone OEMs, allowed UPI to see dramatic changes to its engagement, including an average increase of 30 seconds in time on site, an 86% increase in click-through rate, a 26% decrease in bounce rate and double the mobile CPMs.

 

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Mobile Posse in the News

A new front door for mobile content discovery: What it means for advertisers

Next generation mobile content discovery will bring back the “front door,” thanks to prolific mobile use & the stale “last in, first out” model for UX today.

The next generation of mobile content discovery is going to recreate the front door to the internet.

Carriers and phone manufacturers will innovate native device experiences that will put content in appealing places for subscribers to find and enjoy the things they love.

This will not only create two classes of content experiences (e.g., one that is frictionless, serving content up at the “front door;” versus one where content has to be actively sought), but also two classes of mobile ad inventory – one with premium ways for advertisers to reach their desired targets.

 

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Mobile Posse in the News

Mobile Posse’s Growth Recognized by Deloitte Fast 500, Inc. 5000, WBJ Fast 75 and Other Awards

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Firstly Mobile platform builds momentum, tops 7 million daily active users on heels of launch

ARLINGTON, Va., Nov. 16, 2018 (GLOBE NEWSWIRE) — Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders with frictionless content discovery solutions carriers and OEMs can build into their phones, continues to post strong growth. The company recorded a three-year revenue growth of 387 percent, while exceeding 40 million monthly active users (MAU). The news follows the launch of Mobile Posse’s Firstly Mobile offering, its latest next-gen content discovery platform providing a bigger revenue opportunity for carriers and OEMs.

“Our goal has always been to create a better smartphone experience,” said Jon Jackson, Founder and CEO, Mobile Posse. “With content discovery and monetization increasingly dominated by Google and Facebook, now is the time for carriers to employ new device-centric enhancements to better participate in the growing multi-billion dollar mobile content and advertising opportunity. Leading carriers and mobile device OEMs are increasingly using our Firstly Mobile platform, and we’re excited about its continued growth.”

Recent highlights include:

About Mobile Posse
Mobile Posse turns telecom companies into mobile media leaders through its Firstly Mobile™ content discovery platform. The Firstly Mobile platform is a suite of device-based services that create a better smartphone experience by presenting engaging curated content–without having to open…load…search…or wait. With billions of frictionless mobile content experiences delivered each month, Firstly Mobile drives greater consumer engagement and boosts advertising revenues for carriers and OEMs. And it presents a proven and brand-safe mobile media opportunity for advertisers. Mobile Posse, the pioneer of frictionless mobile media solutions, is based in Arlington, VA. The company’s posse of trailblazers is passionate about making the smartphone even smarter. Every day. For more information, visit www.mobileposse.com.

Media Contact
Brook Terran
805-570-3309

Mobile Posse in the News

Mobile Posse Appoints Steven McCord as CTO

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Supporting Growing Demand for Firstly Mobile Platform

ARLINGTON, Va., Nov. 08, 2018 (GLOBE NEWSWIRE) — Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, today announced Steven McCord has been appointed its Chief Technology Officer. McCord will oversee the company’s engineering, development, project management and quality assurance teams. In particular, McCord will help Mobile Posse double down on its recently announced Firstly Mobile offering, a next-gen content discovery platform that creates native device experiences to make the smartphone better.

“Steven brings extensive years of experience to this position, most notably in the wireless technology sector,” said Jon Jackson, Founder and CEO, Mobile Posse. “We are eager for his leadership and expertise in propelling key company initiatives forward especially Firstly Mobile, and welcome him to the team.”

McCord has more than 15 years of experience in the technology industry, spearheading product development, IT operations and professional services for small startups and rapid-growth enterprises. Before joining Mobile Posse, McCord was the founder and CTO of ICX Media, a digital media technology and data company focused on independent video creators.

McCord also held previous roles at mobile advertising company Millennial and Verizon. He was accountable for all new research and development efforts at Millennial that ultimately led to every major product innovation for the company, from the early startup days to an eventual IPO. He then took over and led all product and engineering at the company, where he ensured more quality delivery cycles, better communication across the organization and introduced a prioritization process to ingest business and technical projects more efficiently. At Verizon, he helped to enable a location application program interface (API) for all mobile platforms.

“As consumers increasingly want quality content seamlessly available, solutions like Mobile Posse’s Firstly Mobile platform are the leaders in content discovery,” said McCord. “Not only are these technologies beneficial for consumers, they also provide outlets for carriers and OEMs to gain additional advertising revenue, which is pretty remarkable. I’m excited to be on the team driving the company to its next level of growth.”

About Mobile Posse
Mobile Posse turns telecom companies into mobile media leaders through its Firstly Mobile™ content discovery platform. The Firstly Mobile Platform creates a better smartphone experience by presenting engaging curated content–without having to open…load…search…or wait. With billions of frictionless mobile content experiences delivered each month, Firstly Mobile drives greater consumer engagement and boosts advertising revenues for carriers and OEMs. And it presents a proven and brand-safe mobile media opportunity for advertisers. Mobile Posse, the pioneer of frictionless mobile media solutions, is based in Arlington, VA. The company’s posse of trailblazers is passionate about making the smartphone even smarter. Every day. For more information, visit www.mobileposse.com.

Media Contact
Brook Terran
805-570-3309