11 Jan

Mobile Posse Reports Record Growth in 2016

MobilePosse has been chosen as a finalist for Washington DC’s Best Technology Work Culture! Voting is open now through December 1st. Vote here! Tech in Motion will present the winner at Washington DC’s 2nd annual Timmy Awards on Thursday, December 8, 2016 at 6:00 pm.

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10 Nov

Best Technology Work Culture

MobilePosse has been chosen as a finalist for Washington DC’s Best Technology Work Culture! Voting is open now through December 1st. Vote here! Tech in Motion will present the winner at Washington DC’s 2nd annual Timmy Awards on Thursday, December 8, 2016 at 6:00 pm.

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30 Jan

Mobile Posse Appoints New Vice President of Product

Former AOL executive to lead product vision and innovation

McLean, VA — Mobile Posse, the company that revolutionizes home and lock screen messaging to boost consumer engagement, today announced the appointment of Brian Murphy as vice president of product. In this role, Murphy will lead product vision and innovation for Mobile Posse as well as guiding development and design of the company’s mobile consumer engagement solutions.

“Brian’s experience in mobile strategy, analytics, and operations is a major asset for Mobile Posse,” said Jon Jackson, CEO of Mobile Posse. “As mobile content consumption continues to proliferate, publishers, carriers and advertisers need proven solutions to cut through the mobile clutter and boost consumer engagement and monetization. Brian’s strong product vision and strategic approach to bringing innovative products to market will help us drive ongoing success in that arena.

Murphy brings more than 20 years of experience in managing product strategy and operations for mobile industry leaders and start-ups alike. His long career at AOL armed him with a wide range of experience in digital product, business and strategy, including both U.S. and international expansion. While at AOL, he served as the business lead for AOL Mobile, heading up both strategy and operations.

Prior to joining Mobile Posse, he served as consultant to numerous start-up companies, advising them about mobile strategy and product development, including lean start-up methodology.

20 Nov

Mobile Posse Wins Best in Biz Silver Award for Most Innovative Product of the Year

McLean, VA — Mobile Posse has been named a silver winner in the Most Innovative Product of the Year category in Best in Biz Awards 2014, the only independent business awards program judged by members of the press and industry analysts.

Mobile Posse is the first company to commercially launch rich-media home and lock screen push messaging in North America. AppEnvoy, launched on May 21, 2014, is a revolutionary new way to monetize apps and harness the full power of home and lock screens with rich-media push messages that entice more consumers to engage. Consumers pick up their smartphones upwards of 100 times a day and spend 26% of our time on the home screen alone. That’s why experts are valuing the home screen at a staggering $16B per square inch. Mobile Posse is at the forefront of PUSH 2.0. – the next generation of interactive messaging that enable publishers to capitalize on the opportunities of the home screen.

“We are honored to be recognized by Best in Biz as one of the most innovative products of the year,” said Jon Jackson, CEO of Mobile Posse. “The home screen is the new battleground for immediate consumer engagement. Mobile Posse’s groundbreaking platform helps publishers, carriers, and advertisers cut through the mobile clutter and engage consumers on the most valuable real estate in mobile.”

Best in Biz Awards’ fourth annual North American program was its most competitive yet. As in previous years, the fourth annual program in North America featured a large and distinguished judging panel comprised of members of the media who reviewed and scored the hundreds of award nominations. More than 550 award nominations were received this year in a variety of company, executive, team, and product focused categories. Nominations were fielded from public and private companies of all sizes, from virtually every major industry and region in the U.S. and Canada.

“I salute all the companies in the Most Innovative Company of the Year category. It was inspiring to read about the work they’re doing, and taken as a whole their stories gave a tremendously encouraging view of the state of American business,” said Doug Cantor, senior editor at Inc. magazine, judging his second Best in Biz Awards. “With such a strong field spanning a variety of industries, choosing a winner was a challenge, to say the least.”

Best in Biz Awards 2014 honors were presented in 60 categories, including Company of the Year, Fastest-Growing Company of the Year, Most Innovative Company of the Year, Best Place to Work, Technology Department of the Year, Executive of the Year, Most Innovative Product of the Year, Best New Product of the Year, PR Campaign of the Year and Website of the Year.

Winners of Best in Biz Awards 2014 were determined based on scoring from an independent panel of 53 judges from highly recognized newspapers, business, consumer and technology publications, radio outlets, and analyst firms. In addition to the numerous judges returning from previous panels, this year’s 53-person judging panel included several worthy additions to this high-profile group. The panel included contributors to AdWeek, American Banker, Android Central, Atlanta Tribune, Boston.com, Buffalo News, Business News Daily, Chip Design Magazine, Computerworld, Connecting Women Radio, Consumer Affairs, Crain’s New York Business, CRN, Detroit Free Press, Digital Trends, ECT News Network, Entrepreneur, eWeek Channel Insider, Fierce Online Video, IDB Ventures, IEEE Institute, Inc. Magazine, InfoRisk Today, Information Week, Journal Times, King Features Syndicate, L.A. Biz, Lab Reviews, Law Technology News, Marketing Profs, MediaPost, Miami Herald, Motley Fool, New York Observer, NorthBay Biz, PC Magazine, peHUB, Phoenix Business Journal, Quad-City Times, San Jose Mercury News, Silicon Valley Business Journal, Small Business Digest, Tech Cocktail, Tech-Gaming, TheDeal.com, Upstart Business Journal, Venture Capital Journal, Wired, Xconomy and ZDNet.

For a full list of gold, silver and bronze winners in Best in Biz Awards 2014, visit: http://www.bestinbizawards.com/2014-winners.

About Best in Biz Awards
Best in Biz Awards recognizes top companies, teams, executives and products for their business success as judged by established members of the press and industry analysts. Best in Biz Awards honors are conferred in two separate programs annually: North America, and International. Entries will begin to be accepted in the Best in Biz Awards 2015 International program in January 2015. Any organization worldwide may participate in the International program in any of the more than 60 company, department or team, executive and product categories. For more information about the entry process and categories in the International program, please visit: http://intl.bestinbizawards.com.

15 Jul

Mobile Posse to Share Push Messaging 2.0 Insights at ModevDC Event

McLean, VA — Mobile Posse, the company that revolutionizes home and lock screen messaging to boost app engagement, today announced that Eric Newman, its vice president of research and development, will headline the ModevDC LunchLab at UberOffices McLean, Virginia location on Thursday, July 17, 2014 at 11:30 a.m. The topic will be “Push Messaging 2.0: A New Way to Boost App Engagement and Monetization.”
“Now that push notifications are common place, app developers have to break through the clutter to really reach their targets,” said Newman. “This workshop will introduce app developers to ‘Push Messaging 2.0’ – the newest way to boost the impact of an app’s push notifications. We will focus on specific, rich-media push strategies that are consumer-friendly, engagement-oriented and effective.”

Attendees will learn how to turn ordinary text notifications that often get lost in the notification tray into superior, interactive rich push messaging to engage their subscribers directly on the home and lock screen. Additionally, attendees will learn:

  • How to impact your app engagement and increase/create monetization with more effective push
    How to integrate “Push Messaging 2.0” with an app
  • How messaging using large-format visuals, call-to-action links and even video can quickly be added to apps via an easy-to-integrate SDK
  • This installment of the series will feature a free lunch provided by Mobile Posse and opportunities to network and conduct Q&A. The event is intended for mobile developers, designers, marketers and entrepreneurs. Recruiters are welcome to attend with sponsorship. If you are interested in attending, please visit: http://bit.ly/1zBZeuU

About Modev: 

Modev organizes meetups, conferences, contests and academies to advance the fields of development, design and marketing of technologies. For more information, please go to http://www.modev.com.

 

27 May

Mobile Posse Takes App Monetization Home

Original Article from Mobile Marketing Watch

By Michael Essany

Mobile Posse, the company that has tinkered with home and lock screen messaging as a means to boost app engagement, has just announced the launch of two revolutionary and consumer-friendly home and lock screen push messaging solutions.

The solutions in question are AppEnvoy Rewards and AppEnvoy Custom.

According to details shared with MMW:

  • AppEnvoy Rewards is the industry’s only solution that enables app publishers to engage their consumers on the home and lock screen without fees – instead they earn payments based on relevant advertising included with their push messages.
  • AppEnvoy Custom is a platform for app publishers who want to send rich-media messages to the home and lock screen without advertising or integrate their own monetization. Both products are built on Mobile Posse’s proven technology, which has delivered over 50 billion home and lock screen messages.

When integrated into mobile applications, the company says AppEnvoy empowers app publishers to “break through the clutter on mobile devices to get consumers to engage with their apps by capitalizing on the most valuable real estate on mobile phones – the home and lock screen.”

 

23 May

Mobile Posse launches AppEnvoy Rewards for home and lock screen advertising

Original Article from Inside Mobile Apps

By Brandy Shaul

Mobile Posse has revealed its two new home and lock screen push messaging solutions: AppEnvoy Rewards and AppEnvoy Custom. Both allow publishers to engage with their consumers on the home and lock screens of their devices, with AppEnvoy Rewards introducing an additional revenue stream to those publishers.

The overall AppEnvoy platform focuses on timely and targeted rich-media push messages. Via AppEnvoy Rewards, app publishers will earn payments based on the advertisements included with these home and lock screen messages. There’s no fee to deliver that content to users.

Meanwhile, AppEnvoy Custom is for publishers who wish to send these rich-media messages without advertising, or while integrating their own monetization. AppEnvoy Custom is free for apps with up to 10,000 monthly active users, and is available at a cost for larger apps.

“App publishers are always looking for innovative ways to monetize their apps. For the first time, AppEnvoy Rewards offers a free push messaging solution that actually pays app publishers to grow their user engagement,” said Mobile Posse CEO Jon Jackson. “It gives them the opportunity to bring their apps to the forefront of the mobile experience, enticing more people to engage and creating a new revenue stream.”

Since launch, the AppEnvoy platform has sent over 50 billion home and lock screen messages, which can be based on triggers such as activity and user location. The company’s hefty experience with such push messages ensures consumer satisfaction as Mobile Posse has already determined the best practices for what works, and what doesn’t.