News and Events

News and Events

Mobile Posse to Share Push Messaging 2.0 Insights at ModevDC Event

McLean, VA — Mobile Posse, the company that revolutionizes home and lock screen messaging to boost app engagement, today announced that Eric Newman, its vice president of research and development, will headline the ModevDC LunchLab at UberOffices McLean, Virginia location on Thursday, July 17, 2014 at 11:30 a.m. The topic will be “Push Messaging 2.0: A New Way to Boost App Engagement and Monetization.”
“Now that push notifications are common place, app developers have to break through the clutter to really reach their targets,” said Newman. “This workshop will introduce app developers to ‘Push Messaging 2.0’ – the newest way to boost the impact of an app’s push notifications. We will focus on specific, rich-media push strategies that are consumer-friendly, engagement-oriented and effective.”

Attendees will learn how to turn ordinary text notifications that often get lost in the notification tray into superior, interactive rich push messaging to engage their subscribers directly on the home and lock screen. Additionally, attendees will learn:

  • How to impact your app engagement and increase/create monetization with more effective push
    How to integrate “Push Messaging 2.0” with an app
  • How messaging using large-format visuals, call-to-action links and even video can quickly be added to apps via an easy-to-integrate SDK
  • This installment of the series will feature a free lunch provided by Mobile Posse and opportunities to network and conduct Q&A. The event is intended for mobile developers, designers, marketers and entrepreneurs. Recruiters are welcome to attend with sponsorship. If you are interested in attending, please visit: http://bit.ly/1zBZeuU

About Modev: 

Modev organizes meetups, conferences, contests and academies to advance the fields of development, design and marketing of technologies. For more information, please go to http://www.modev.com.

 

News and Events

Mobile Posse Takes App Monetization Home

Original Article from Mobile Marketing Watch

By Michael Essany

Mobile Posse, the company that has tinkered with home and lock screen messaging as a means to boost app engagement, has just announced the launch of two revolutionary and consumer-friendly home and lock screen push messaging solutions.

The solutions in question are AppEnvoy Rewards and AppEnvoy Custom.

According to details shared with MMW:

  • AppEnvoy Rewards is the industry’s only solution that enables app publishers to engage their consumers on the home and lock screen without fees – instead they earn payments based on relevant advertising included with their push messages.
  • AppEnvoy Custom is a platform for app publishers who want to send rich-media messages to the home and lock screen without advertising or integrate their own monetization. Both products are built on Mobile Posse’s proven technology, which has delivered over 50 billion home and lock screen messages.

When integrated into mobile applications, the company says AppEnvoy empowers app publishers to “break through the clutter on mobile devices to get consumers to engage with their apps by capitalizing on the most valuable real estate on mobile phones – the home and lock screen.”

 

News and Events

Mobile Posse launches AppEnvoy Rewards for home and lock screen advertising

Original Article from Inside Mobile Apps

By Brandy Shaul

Mobile Posse has revealed its two new home and lock screen push messaging solutions: AppEnvoy Rewards and AppEnvoy Custom. Both allow publishers to engage with their consumers on the home and lock screens of their devices, with AppEnvoy Rewards introducing an additional revenue stream to those publishers.

The overall AppEnvoy platform focuses on timely and targeted rich-media push messages. Via AppEnvoy Rewards, app publishers will earn payments based on the advertisements included with these home and lock screen messages. There’s no fee to deliver that content to users.

Meanwhile, AppEnvoy Custom is for publishers who wish to send these rich-media messages without advertising, or while integrating their own monetization. AppEnvoy Custom is free for apps with up to 10,000 monthly active users, and is available at a cost for larger apps.

“App publishers are always looking for innovative ways to monetize their apps. For the first time, AppEnvoy Rewards offers a free push messaging solution that actually pays app publishers to grow their user engagement,” said Mobile Posse CEO Jon Jackson. “It gives them the opportunity to bring their apps to the forefront of the mobile experience, enticing more people to engage and creating a new revenue stream.”

Since launch, the AppEnvoy platform has sent over 50 billion home and lock screen messages, which can be based on triggers such as activity and user location. The company’s hefty experience with such push messages ensures consumer satisfaction as Mobile Posse has already determined the best practices for what works, and what doesn’t.

News and Events

Launch brings monetization to mobile screens

Original Article from BizReport

Over the past eighteen months brands have been looking for new ways to monetize consumers’ oft-used mobile devices. Home and lock screen monetization is one of the areas getting a lot of buzz – because those screens are two of the most seen screens and don’t rely on mobile consumers being inside an app or browser window to be seen.

By Kristina Knight

A new release from Mobile Posse is bringing a new kind of ad to both brands and consumers – and in a new place, as well. This week the mobile messaging brand is launching a push messaging platform that keys in to mobile users home and lock screens. Called AppEnvoy Rewards and AppEnvoy Custom, the Mobile Posse offerings allow publishers to push ads and content direct to mobile users home or lock screens without attached fees.

“App publishers are always looking for innovative ways to monetize their apps. For the first time, AppEnvoy Rewards offers a free push messaging solution that actually pays app publishers to grow their user engagement,” said Mobile Posse CEO Jon Jackson. “It gives them the opportunity to bring their apps to the forefront of the mobile experience, enticing more people to engage and creating a new revenue stream.”

Here’s how it works: the mobile users is served push messaging based on their activity and location, making the content both relevant and timely. Ads are included with the push notifications, zeroing out the need to charge publishers for the pushed content. Publishers are then paid based on ad revenue generated from the messaged ad/content.

News and Events

Mobile Posse Brings App Monetization to the Home and Lock Screen

Launches First Push Messaging Solution That Pays App Publishers Through Revenue Share Model

McLean, VA – Mobile Posse, the company that revolutionizes home and lock screen messaging to boost app engagement, today announced the launch of two revolutionary and consumer-friendly home and lock screen push messaging solutions – AppEnvoy Rewards™ and AppEnvoy Custom™. AppEnvoy launched at APPNATION’s 4th annual Cross- Platform Summit in NYC, where Mobile Posse is presenting at the conference today at 12:25 p.m. ET. AppEnvoy Rewards is the industry’s only solution that enables app publishers to engage their consumers on the home and lock screen without fees – instead they earn payments based on relevant advertising included with their push messages. AppEnvoy Custom is a platform for app publishers who want to send rich-media messages to the home and lock screen without advertising or integrate their own monetization. Both products are built on Mobile Posse’s proven technology, which has delivered over 50 billion home and lock screen messages.

App Engagement Starts on the Home Screen

When integrated into mobile applications, AppEnvoy empowers app publishers to break through the clutter on mobile devices to get consumers to engage with their apps by capitalizing on the most valuable real estate on mobile phones – the home and lock screen. Mobile Posse’s report The Ultimate Guide to the Next Big Wave in Mobile: The Home Screen illustrates the incredible value of this space. There are thousands of apps and games that are all competing for attention and typically these apps are several taps away from the user when they pick up their phone. AppEnvoy enables timely and targeted rich-media push messaging to be sent to the home and lock screen that drives more users to engage with apps, more often, resulting in increased revenue from in-app ads and purchases.

Push That Pays App Publishers

AppEnvoy Rewards is the industry’s only solution that enables app publishers to engage their consumers on the home and lock screen without fees – instead they earn payments based on ads included with their push messages. Mobile Posse provides a turnkey solution and manages the advertising. App publishers are paid based on the ad revenue generated from their messages.

Consumer-Friendly, Proven Platform

AppEnvoy was developed from the ground up to be consumer-friendly. Its intelligent app engagement capabilities deliver context-aware messaging optimized for consumer satisfaction based on triggers such as user activity and location. Additionally, rich-media and interactive messages create a compelling and engaging user experience. AppEnvoy’s best-practice approaches and push messaging templates were developed to maximize results leveraging experience gained from sending over 50 billion home and lock screen messages. Mobile Posse has worked with seven of the top ten largest U.S. retailers, seven of the top ten global consumer package goods companies, eight of the top ten U.S. auto insurers, four of the top five U.S. travel apps and three of the top five most popular U.S. dating apps.

“App publishers are always looking for innovative ways to monetize their apps. For the first time, AppEnvoy Rewards offers a free push messaging solution that actually pays app publishers to grow their user engagement,” said Mobile Posse CEO Jon Jackson. “It gives them the opportunity to bring their apps to the forefront of the mobile experience, enticing more people to engage and creating a new revenue stream.”

The AppEnvoy platform can be integrated into any mobile app with just one line of code. It works across all major mobile devices. AppEnvoy Rewards and AppEnvoy Custom are available now. More information can be found at www.appenvoy.com.

Media Contact

Brook Terran
Blast PR on behalf of Mobile Posse
Email Contact
225-238-1090

News and Events

Mobile Posse Launches Home Screen Push Messaging Solution That Pays App Publishers Through Revenue Share Mode

Original Article from App Developer Magazine

By Stuart Parkerson

Mobile Posse has announced the launch of two new home and lock screen push messaging solutions – AppEnvoy Rewards and AppEnvoy Custom. The new products were launched at APPNATION’s 4th annual Cross- Platform Summit in NYC.

AppEnvoy Rewards enables app publishers to engage their consumers on the home and lock screen without fees – instead they earn payments based on relevant advertising included with their push messages.

AppEnvoy Custom is a platform for app publishers who want to send rich-media messages to the home and lock screen without advertising or who want to integrate their own monetization. Both products are built on Mobile Posse’s AppEnvoy platform, which has delivered over 50 billion home and lock screen messages.

When integrated into mobile apps, AppEnvoy allows app publishers to engage with their apps by capitalizing on the most valuable real estate on mobile phones – the home and lock screen. Mobile Posse’s report The Ultimate Guide to the Next Big Wave in Mobile: The Home Screen illustrates the value of this space.

AppEnvoy enables timely and targeted rich-media push messaging to be sent to the home and lock screen that drives more users to engage with apps, and do so more often, resulting in increased revenue from in-app ads and purchases.

AppEnvoy Rewards enables app publishers to engage their consumers on the home and lock screen without fees – instead earning payments based on ads included with their push messages. Mobile Posse provides a turnkey solution and manages the advertising. App publishers are paid based on the ad revenue generated from their messages.

The platform is consumer-friendly providing intelligent app engagement capabilities that deliver context-aware messaging optimized for consumer satisfaction based on triggers such as user activity and location. Additionally, rich-media and interactive messages create a compelling and engaging user experience. AppEnvoy’s approaches and push messaging templates were developed to maximize results leveraging experience gained from sending over 50 billion home and lock screen messages.

The AppEnvoy platform can be integrated into any mobile app with just one line of code. It works across all major mobile devices.

News and Events

Mobile Posse Speaking at Digital Hollywood

Check out Digital Hollywood Schedules

Greg Wester of Mobile Posse along with a select group of industry veterans will be speaking at Digital Hollywood. The session titled, “The Mobile Opportunity: Messaging, Commerce & Personalization”, includes:
John Milinovich, CEO, URX
Greg Wester, EVP of Business Development, Mobile Posse
Jason L. Baptiste, Founder and CMO, Onswipe
Izzet Agoren, Director of Business Development, Vertical Search Works (VSW)
Jonathan Zweig, Founder and President, AdColony
Sean Malatesta, CEO, Marengo Knoll, Inc., Moderator

News and Events

Mobile Posse Presenting at Ad:Tech

Original Article from Ad:Tech

McLean, VA – Mobile Posse, along with Phoenix Marketing International, will be presenting, “The Next Big Thing: The Mobile Home Screen” at ad:tech. Smartphones are highly personal devices that reflect consumers’ lifestyles, preferences and interests. That real estate on the home screen of a phone is a marketing gem because it is the entry point to consumers. In fact, the mobile home screen has been valued at $16 billion per square inch, and in the last six months the race to claim this valuable space has hit an all-time high. The mobile home screen is where we both place our favorite personal pictures and where we expect the most relevant of communications. This session will explore the growing importance and options for marketers in the mobile home screen.

Upon completion of this session, attendees will be able to:
1. Better understand how the home screen fits in the toolset of mobile experiences for brands
2. Dig into consumer behavior and habits that are driving the home screen opportunity
3. Leverage the home screen to create personalized messages that educate consumers, increase customer loyalty, and enhance business revenues