News and Events

News and Events

Three Trends That Will Lead Us into the Fifth Era of Mobile Content Discovery

Mobile phones have become content discovery devices – and that’s among their most important functions in our everyday lives. They’re with us nearly every moment of the day, so we rely on them for content even more than our TVs and radios. We get our news, weather, sports scores and stock prices from our phones. When we’re bored, we look to them for entertainment….


News and Events

Experts Predict What Monetisation Will Mean for Publishers in 2019

Telcos will drive mobile publisher diversification

“Telecoms’ OEMs and wireless carriers will become players in mobile content discovery, creating new opportunities and challenges for mobile monetisation. Thanks to unlimited data plans, half the time we use our phones we have no app in mind. Apple’s News widget, Samsung’s Bixby, ZTE’s lock screen, Google’s Discover, and top wireless carriers’ enhancements to other Android devices, seek to capture this opportunity by making their devices seamlessly offer interesting content.

“The trend towards publisher content being discovered by new tech and UI/UX built directly into our phones will require publishers to understand and build monetisation strategies via these new telco-oriented opportunities.”

Greg Wester, CMO, Mobile Posse



News and Events

The next era in mobile content discovery

Voice concierges aren’t the only assistants in the future 

The smartphone has changed just about every aspect our lives. Sometimes for better, sometimes for worse. From the way we travel, to the way we access information, calm or entertain ourselves to the way we share memories with loved ones – it’s been dramatically altered by simply having this robust computer in our pockets.

The changes brought about by the smartphone have not only had an incredible effect on the consumer, they’ve also affected mobile carriers, the AT&T’s and Verizon’s of the world, that have largely lost their position as the gatekeepers of the mobile device as a result.

Once upon a time, you might recall, carriers were the big fish in a small pond. Back when mobile media was in its nascent days, the carriers had what was called a “walled garden,” where they recommended what users could (and couldn’t) see.




News and Events

Interview with Greg Wester, CMO, Mobile Posse

“A better content experience would be one that greatly simplifies the process of finding and presenting content, rather than forcing the user to go search for it.”


Tell us about your role at Mobile Posse and the team/technology you handle.

I’m the CMO at Mobile Posse; in this role, my team’s primary focus area is Content Marketing, and, in particular, thought leadership and original research on how people use their mobile phones. There’s a ton of research on what apps are used, but none on the actual phone experience (e.g., how they unlock, look for and discover new content on their phones).



News and Events

UPI Teams With Mobile Posse To Boost Engagement, Audience

To shore up its mobile future, digital news and photo provider United Press International (UPI) partnered with Mobile Posse, using its Firstly Mobile platform to drive traffic to its digital properties.

UPI has been around for over a century — founded in 1907 as the United Press news agency. It has high brand recognition among the 45-to-54+ demographic, but it wanted to attract younger consumers.

The strategy worked. Firstly Mobile, a content discovery platform distributed through wireless carriers and smartphone OEMs, allowed UPI to see dramatic changes to its engagement, including an average increase of 30 seconds in time on site, an 86% increase in click-through rate, a 26% decrease in bounce rate and double the mobile CPMs.



News and Events

A new front door for mobile content discovery: What it means for advertisers

Next generation mobile content discovery will bring back the “front door,” thanks to prolific mobile use & the stale “last in, first out” model for UX today.

The next generation of mobile content discovery is going to recreate the front door to the internet.

Carriers and phone manufacturers will innovate native device experiences that will put content in appealing places for subscribers to find and enjoy the things they love.

This will not only create two classes of content experiences (e.g., one that is frictionless, serving content up at the “front door;” versus one where content has to be actively sought), but also two classes of mobile ad inventory – one with premium ways for advertisers to reach their desired targets.



News and Events

Firstly Mobile Brings Frictionless Content to Telecom Companies

Mobile Posse’s Solution Empowers Carriers and OEMs to Create New Revenue Streams


Arlington, VA — September 27, 2018 —Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, today announced the release of Firstly Mobile™. Firstly Mobile, the company’s latest next-gen content discovery platform, creates a smarter smartphone experience for consumers, a safer brand experience for advertisers and a bigger revenue opportunity for carriers and OEMs.

Firstly Mobile consists of the Firstly Mobile Platform for carriers and OEMs and Firstly Mobile Media, a collection of premium properties for media buyers.

The Firstly Mobile platform creates native device experiences that make the smartphone better. Now, your phone conveniently brings you the content you love when transitioning between mobile activities — such as when you open a new browser tab to start a new search, swipe to find recent apps or at times when you unlock your phone to fill idle moments.

The Firstly Mobile Platform drives greater consumer engagement and boosts advertising revenues for carriers and OEMs through three solutions:

  • firstAPP™– A time-saving unlock agent that decides when to change the first app a user sees after unlocking their phone into a personalized content experience
  • firstPLACE™– A Minus One destination that’s the first place to look to find something interesting
  • firstPAGE™– A personalized web portal experience that adds curated stories to the first page seen when launching the browser

Firstly Mobile Media offers a trusted and proven source for effective media buys for advertisers through premium mobile websites and apps, which are operated in partnership with major U.S. mobile carriers, creating a brand-safe environment for consumers, advertisers and publishers alike.

“Recent movements by major telecom players prove the future is now for carriers and OEMs to make a real entry into the mobile content and advertising game,” said Mobile Posse CEO Jon Jackson. “Firstly Mobileis our next-gen content discovery solution for better smartphone experiences. It demonstrates our commitment to helping carriers and OEMs move fast, delight subscribers and change the mobile content game.”

Consumers want quality contentdelivered easily. Mobile Posse is creating a better smartphone with more meaningful experiences for consumers, publishers and advertisers – ensuring carriers and OEMs can use their device clout to deliver these better mobile experiences.

Mobile Posse was recently named one of the fastest-growing private companies in America by Inc. 5000 on the heels of accomplishing several notable milestones:

  • Launching its third new telecom partner this year
  • Topping six million daily active users (DAU) and 40 million monthly active users (MAU)
  • Topping three billion monthly page views

The company also tripled the size of its office space when it moved into its new headquarters earlier this summer.

About Mobile Posse

Mobile Posse turns telecom companies into mobile media leaders through its Firstly Mobile™ content discovery platform. The Firstly Mobile Platform creates a better smartphone experience by presenting engaging curated content–without having to open…load…search…or wait. With billions of frictionless mobile content experiences delivered each month, Firstly Mobile drives greater consumer engagement and boosts advertising revenues for carriers and OEMs. And it presents a proven and brand-safe mobile media opportunity for advertisers. Mobile Posse, the pioneer of frictionless mobile media solutions, is based in Arlington, VA. The company’s posse of trailblazers is passionate about making the smartphone even smarter. Every day. For more information, visit

Media Contact
Brook Terran




News and Events

Mobile Posse Ranks No. 1253 on the 2018 Inc. 5000 With Three-Year Revenue Growth of 387 Percent

ARLINGTON, Va., Aug. 16, 2018 (GLOBE NEWSWIRE) — Mobile Posse, the leading platform for creating frictionless content experiences on smartphones, today announced it ranked No. 1253 on Inc. magazine’s 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.