27 May

Mobile Posse Takes App Monetization Home

Original Article from Mobile Marketing Watch

By Michael Essany

Mobile Posse, the company that has tinkered with home and lock screen messaging as a means to boost app engagement, has just announced the launch of two revolutionary and consumer-friendly home and lock screen push messaging solutions.

The solutions in question are AppEnvoy Rewards and AppEnvoy Custom.

According to details shared with MMW:

  • AppEnvoy Rewards is the industry’s only solution that enables app publishers to engage their consumers on the home and lock screen without fees – instead they earn payments based on relevant advertising included with their push messages.
  • AppEnvoy Custom is a platform for app publishers who want to send rich-media messages to the home and lock screen without advertising or integrate their own monetization. Both products are built on Mobile Posse’s proven technology, which has delivered over 50 billion home and lock screen messages.

When integrated into mobile applications, the company says AppEnvoy empowers app publishers to “break through the clutter on mobile devices to get consumers to engage with their apps by capitalizing on the most valuable real estate on mobile phones – the home and lock screen.”

 

23 May

Mobile Posse launches AppEnvoy Rewards for home and lock screen advertising

Original Article from Inside Mobile Apps

By Brandy Shaul

Mobile Posse has revealed its two new home and lock screen push messaging solutions: AppEnvoy Rewards and AppEnvoy Custom. Both allow publishers to engage with their consumers on the home and lock screens of their devices, with AppEnvoy Rewards introducing an additional revenue stream to those publishers.

The overall AppEnvoy platform focuses on timely and targeted rich-media push messages. Via AppEnvoy Rewards, app publishers will earn payments based on the advertisements included with these home and lock screen messages. There’s no fee to deliver that content to users.

Meanwhile, AppEnvoy Custom is for publishers who wish to send these rich-media messages without advertising, or while integrating their own monetization. AppEnvoy Custom is free for apps with up to 10,000 monthly active users, and is available at a cost for larger apps.

“App publishers are always looking for innovative ways to monetize their apps. For the first time, AppEnvoy Rewards offers a free push messaging solution that actually pays app publishers to grow their user engagement,” said Mobile Posse CEO Jon Jackson. “It gives them the opportunity to bring their apps to the forefront of the mobile experience, enticing more people to engage and creating a new revenue stream.”

Since launch, the AppEnvoy platform has sent over 50 billion home and lock screen messages, which can be based on triggers such as activity and user location. The company’s hefty experience with such push messages ensures consumer satisfaction as Mobile Posse has already determined the best practices for what works, and what doesn’t.

22 May

Launch brings monetization to mobile screens

Original Article from BizReport

Over the past eighteen months brands have been looking for new ways to monetize consumers’ oft-used mobile devices. Home and lock screen monetization is one of the areas getting a lot of buzz – because those screens are two of the most seen screens and don’t rely on mobile consumers being inside an app or browser window to be seen.

By Kristina Knight

A new release from Mobile Posse is bringing a new kind of ad to both brands and consumers – and in a new place, as well. This week the mobile messaging brand is launching a push messaging platform that keys in to mobile users home and lock screens. Called AppEnvoy Rewards and AppEnvoy Custom, the Mobile Posse offerings allow publishers to push ads and content direct to mobile users home or lock screens without attached fees.

“App publishers are always looking for innovative ways to monetize their apps. For the first time, AppEnvoy Rewards offers a free push messaging solution that actually pays app publishers to grow their user engagement,” said Mobile Posse CEO Jon Jackson. “It gives them the opportunity to bring their apps to the forefront of the mobile experience, enticing more people to engage and creating a new revenue stream.”

Here’s how it works: the mobile users is served push messaging based on their activity and location, making the content both relevant and timely. Ads are included with the push notifications, zeroing out the need to charge publishers for the pushed content. Publishers are then paid based on ad revenue generated from the messaged ad/content.

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