News and Events

News and Events

Firstly Mobile Brings Frictionless Content to Telecom Companies

Mobile Posse’s Solution Empowers Carriers and OEMs to Create New Revenue Streams

 

Arlington, VA — September 27, 2018 —Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, today announced the release of Firstly Mobile™. Firstly Mobile, the company’s latest next-gen content discovery platform, creates a smarter smartphone experience for consumers, a safer brand experience for advertisers and a bigger revenue opportunity for carriers and OEMs.

Firstly Mobile consists of the Firstly Mobile Platform for carriers and OEMs and Firstly Mobile Media, a collection of premium properties for media buyers.

The Firstly Mobile platform creates native device experiences that make the smartphone better. Now, your phone conveniently brings you the content you love when transitioning between mobile activities — such as when you open a new browser tab to start a new search, swipe to find recent apps or at times when you unlock your phone to fill idle moments.

The Firstly Mobile Platform drives greater consumer engagement and boosts advertising revenues for carriers and OEMs through three solutions:

  • firstAPP™– A time-saving unlock agent that decides when to change the first app a user sees after unlocking their phone into a personalized content experience
  • firstPLACE™– A Minus One destination that’s the first place to look to find something interesting
  • firstPAGE™– A personalized web portal experience that adds curated stories to the first page seen when launching the browser

Firstly Mobile Media offers a trusted and proven source for effective media buys for advertisers through premium mobile websites and apps, which are operated in partnership with major U.S. mobile carriers, creating a brand-safe environment for consumers, advertisers and publishers alike.

“Recent movements by major telecom players prove the future is now for carriers and OEMs to make a real entry into the mobile content and advertising game,” said Mobile Posse CEO Jon Jackson. “Firstly Mobileis our next-gen content discovery solution for better smartphone experiences. It demonstrates our commitment to helping carriers and OEMs move fast, delight subscribers and change the mobile content game.”

Consumers want quality contentdelivered easily. Mobile Posse is creating a better smartphone with more meaningful experiences for consumers, publishers and advertisers – ensuring carriers and OEMs can use their device clout to deliver these better mobile experiences.

Mobile Posse was recently named one of the fastest-growing private companies in America by Inc. 5000 on the heels of accomplishing several notable milestones:

  • Launching its third new telecom partner this year
  • Topping six million daily active users (DAU) and 40 million monthly active users (MAU)
  • Topping three billion monthly page views

The company also tripled the size of its office space when it moved into its new headquarters earlier this summer.

About Mobile Posse

Mobile Posse turns telecom companies into mobile media leaders through its Firstly Mobile™ content discovery platform. The Firstly Mobile Platform creates a better smartphone experience by presenting engaging curated content–without having to open…load…search…or wait. With billions of frictionless mobile content experiences delivered each month, Firstly Mobile drives greater consumer engagement and boosts advertising revenues for carriers and OEMs. And it presents a proven and brand-safe mobile media opportunity for advertisers. Mobile Posse, the pioneer of frictionless mobile media solutions, is based in Arlington, VA. The company’s posse of trailblazers is passionate about making the smartphone even smarter. Every day. For more information, visit www.mobileposse.com.

Media Contact
Brook Terran
805-570-3309

 

 

 

News and Events

Mobile Posse Ranks No. 1253 on the 2018 Inc. 5000 With Three-Year Revenue Growth of 387 Percent

ARLINGTON, Va., Aug. 16, 2018 (GLOBE NEWSWIRE) — Mobile Posse, the leading platform for creating frictionless content experiences on smartphones, today announced it ranked No. 1253 on Inc. magazine’s 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

READ MORE

News and Events

Mobile Posse Triples Size of Arlington Headquarters at One Ballston Plaza

Appoints noted software development leader Steve Drill as CTO

ARLINGTON, Va., April 17, 2018 (GLOBE NEWSWIRE) — Mobile Posse, the leading platform for creating frictionless content experiences on smartphones, today announced the expansion of its Arlington headquarters at One Ballston Plaza to a new 18,000 square foot space, which is triple the size of its former office. Mobile Posse also announced the appointment of Steve Drill as Chief Technology Officer.

READ MORE

News and Events

Mobile Posse Creates a Frictionless Mobile Experience

Mobile Posse Creates a Frictionless Mobile Experience

Surpasses three billion page views per month leading to revenue growth of over 60 percent in 2017

Arlington, VA — February 12, 2018 — Mobile Posse, the leading platform for creating frictionless content experiences on smartphones, is creating more significant ad revenue streams for mobile carriers by eliminating the unnecessary steps smartphone users have to undergo to find and enjoy content through device-centric solutions. The company has recorded a revenue growth of over 60 percent for the third year in a row, while doubling advertising reach in the past year to 25 million users per month.

“We are seeing strong growth in our platform and its ability to serve frictionless content to mobile users,” said Jon Jackson, Founder and CEO, Mobile Posse. “Mobile devices are used by people all day long. We aim to reinvent the ways that people find and enjoy the content they love – making it faster and easier than ever before, while driving revenue and differentiation for carriers.”

Other highlights include:

  • Mobile Posse’s First Feed™ platform went live with two new mobile carriers
  • The company expanded its product portfolio to now include three solutions, all powered by the First Feed™ platform
  • As of December 2017, the First Feed™ platform exceeded three billion monthly page views
  • In 2017, Mobile Posse delivered mobile advertising campaigns for 76 of Ad Age‘s top 100 leading national advertisers
  • Mobile Posse was recognized as a Fastest Growing Company of 2017 by Washington Business Journal
  • Selected as a 2017 Timmy Award finalist and a finalist for Tech Company of the Year in the Northern Virginia Technology Council’s 2017 Tech Awards
  • Mobile Posse’s research on the mobile journey has been selected to be presented at one of the nation’s leading research conferences: The Quirk’s Research on February 27 in New York City

About Mobile Posse

Mobile Posse is the leading platform for creating frictionless content experiences on smartphones. Our First Feed™ Discovery Platform is designed to understand the mobile journey and intelligently intersect it with interesting content. Through three solutions – firstLook, firstPlace, and firstPage – carriers and OEMS are empowered to reinvent and monetize the smartphone experience for their subscribers. By eliminating swipes, taps, waits and other “friction” that slows down the user, First Feed™ serves premium content when the user unlocks their phone, opens a mobile browser, or swipes to the right. By engaging users in these moments, Mobile Posse creates new revenue streams for top wireless carriers, OEMs and other mobile players. Headquartered in Arlington, VA, Mobile Posse delivers nearly two billion frictionless content experiences every month.

 

Media Contact

Brook Terran

Blast PR for Mobile Posse

805-570-3309

brook@blastpr.com