27 May

Mobile Posse Takes App Monetization Home

Original Article from Mobile Marketing Watch

By Michael Essany

Mobile Posse, the company that has tinkered with home and lock screen messaging as a means to boost app engagement, has just announced the launch of two revolutionary and consumer-friendly home and lock screen push messaging solutions.

The solutions in question are AppEnvoy Rewards and AppEnvoy Custom.

According to details shared with MMW:

  • AppEnvoy Rewards is the industry’s only solution that enables app publishers to engage their consumers on the home and lock screen without fees – instead they earn payments based on relevant advertising included with their push messages.
  • AppEnvoy Custom is a platform for app publishers who want to send rich-media messages to the home and lock screen without advertising or integrate their own monetization. Both products are built on Mobile Posse’s proven technology, which has delivered over 50 billion home and lock screen messages.

When integrated into mobile applications, the company says AppEnvoy empowers app publishers to “break through the clutter on mobile devices to get consumers to engage with their apps by capitalizing on the most valuable real estate on mobile phones – the home and lock screen.”

 

23 May

Mobile Posse launches AppEnvoy Rewards for home and lock screen advertising

Original Article from Inside Mobile Apps

By Brandy Shaul

Mobile Posse has revealed its two new home and lock screen push messaging solutions: AppEnvoy Rewards and AppEnvoy Custom. Both allow publishers to engage with their consumers on the home and lock screens of their devices, with AppEnvoy Rewards introducing an additional revenue stream to those publishers.

The overall AppEnvoy platform focuses on timely and targeted rich-media push messages. Via AppEnvoy Rewards, app publishers will earn payments based on the advertisements included with these home and lock screen messages. There’s no fee to deliver that content to users.

Meanwhile, AppEnvoy Custom is for publishers who wish to send these rich-media messages without advertising, or while integrating their own monetization. AppEnvoy Custom is free for apps with up to 10,000 monthly active users, and is available at a cost for larger apps.

“App publishers are always looking for innovative ways to monetize their apps. For the first time, AppEnvoy Rewards offers a free push messaging solution that actually pays app publishers to grow their user engagement,” said Mobile Posse CEO Jon Jackson. “It gives them the opportunity to bring their apps to the forefront of the mobile experience, enticing more people to engage and creating a new revenue stream.”

Since launch, the AppEnvoy platform has sent over 50 billion home and lock screen messages, which can be based on triggers such as activity and user location. The company’s hefty experience with such push messages ensures consumer satisfaction as Mobile Posse has already determined the best practices for what works, and what doesn’t.

22 May

Launch brings monetization to mobile screens

Original Article from BizReport

Over the past eighteen months brands have been looking for new ways to monetize consumers’ oft-used mobile devices. Home and lock screen monetization is one of the areas getting a lot of buzz – because those screens are two of the most seen screens and don’t rely on mobile consumers being inside an app or browser window to be seen.

By Kristina Knight

A new release from Mobile Posse is bringing a new kind of ad to both brands and consumers – and in a new place, as well. This week the mobile messaging brand is launching a push messaging platform that keys in to mobile users home and lock screens. Called AppEnvoy Rewards and AppEnvoy Custom, the Mobile Posse offerings allow publishers to push ads and content direct to mobile users home or lock screens without attached fees.

“App publishers are always looking for innovative ways to monetize their apps. For the first time, AppEnvoy Rewards offers a free push messaging solution that actually pays app publishers to grow their user engagement,” said Mobile Posse CEO Jon Jackson. “It gives them the opportunity to bring their apps to the forefront of the mobile experience, enticing more people to engage and creating a new revenue stream.”

Here’s how it works: the mobile users is served push messaging based on their activity and location, making the content both relevant and timely. Ads are included with the push notifications, zeroing out the need to charge publishers for the pushed content. Publishers are then paid based on ad revenue generated from the messaged ad/content.

21 May

Mobile Posse Brings App Monetization to the Home and Lock Screen

Launches First Push Messaging Solution That Pays App Publishers Through Revenue Share Model

McLean, VA – Mobile Posse, the company that revolutionizes home and lock screen messaging to boost app engagement, today announced the launch of two revolutionary and consumer-friendly home and lock screen push messaging solutions – AppEnvoy Rewards™ and AppEnvoy Custom™. AppEnvoy launched at APPNATION’s 4th annual Cross- Platform Summit in NYC, where Mobile Posse is presenting at the conference today at 12:25 p.m. ET. AppEnvoy Rewards is the industry’s only solution that enables app publishers to engage their consumers on the home and lock screen without fees – instead they earn payments based on relevant advertising included with their push messages. AppEnvoy Custom is a platform for app publishers who want to send rich-media messages to the home and lock screen without advertising or integrate their own monetization. Both products are built on Mobile Posse’s proven technology, which has delivered over 50 billion home and lock screen messages.

App Engagement Starts on the Home Screen

When integrated into mobile applications, AppEnvoy empowers app publishers to break through the clutter on mobile devices to get consumers to engage with their apps by capitalizing on the most valuable real estate on mobile phones – the home and lock screen. Mobile Posse’s report The Ultimate Guide to the Next Big Wave in Mobile: The Home Screen illustrates the incredible value of this space. There are thousands of apps and games that are all competing for attention and typically these apps are several taps away from the user when they pick up their phone. AppEnvoy enables timely and targeted rich-media push messaging to be sent to the home and lock screen that drives more users to engage with apps, more often, resulting in increased revenue from in-app ads and purchases.

Push That Pays App Publishers

AppEnvoy Rewards is the industry’s only solution that enables app publishers to engage their consumers on the home and lock screen without fees – instead they earn payments based on ads included with their push messages. Mobile Posse provides a turnkey solution and manages the advertising. App publishers are paid based on the ad revenue generated from their messages.

Consumer-Friendly, Proven Platform

AppEnvoy was developed from the ground up to be consumer-friendly. Its intelligent app engagement capabilities deliver context-aware messaging optimized for consumer satisfaction based on triggers such as user activity and location. Additionally, rich-media and interactive messages create a compelling and engaging user experience. AppEnvoy’s best-practice approaches and push messaging templates were developed to maximize results leveraging experience gained from sending over 50 billion home and lock screen messages. Mobile Posse has worked with seven of the top ten largest U.S. retailers, seven of the top ten global consumer package goods companies, eight of the top ten U.S. auto insurers, four of the top five U.S. travel apps and three of the top five most popular U.S. dating apps.

“App publishers are always looking for innovative ways to monetize their apps. For the first time, AppEnvoy Rewards offers a free push messaging solution that actually pays app publishers to grow their user engagement,” said Mobile Posse CEO Jon Jackson. “It gives them the opportunity to bring their apps to the forefront of the mobile experience, enticing more people to engage and creating a new revenue stream.”

The AppEnvoy platform can be integrated into any mobile app with just one line of code. It works across all major mobile devices. AppEnvoy Rewards and AppEnvoy Custom are available now. More information can be found at www.appenvoy.com.

Media Contact

Brook Terran
Blast PR on behalf of Mobile Posse
Email Contact
225-238-1090

21 May

Mobile Posse Launches Home Screen Push Messaging Solution That Pays App Publishers Through Revenue Share Mode

Original Article from App Developer Magazine

By Stuart Parkerson

Mobile Posse has announced the launch of two new home and lock screen push messaging solutions – AppEnvoy Rewards and AppEnvoy Custom. The new products were launched at APPNATION’s 4th annual Cross- Platform Summit in NYC.

AppEnvoy Rewards enables app publishers to engage their consumers on the home and lock screen without fees – instead they earn payments based on relevant advertising included with their push messages.

AppEnvoy Custom is a platform for app publishers who want to send rich-media messages to the home and lock screen without advertising or who want to integrate their own monetization. Both products are built on Mobile Posse’s AppEnvoy platform, which has delivered over 50 billion home and lock screen messages.

When integrated into mobile apps, AppEnvoy allows app publishers to engage with their apps by capitalizing on the most valuable real estate on mobile phones – the home and lock screen. Mobile Posse’s report The Ultimate Guide to the Next Big Wave in Mobile: The Home Screen illustrates the value of this space.

AppEnvoy enables timely and targeted rich-media push messaging to be sent to the home and lock screen that drives more users to engage with apps, and do so more often, resulting in increased revenue from in-app ads and purchases.

AppEnvoy Rewards enables app publishers to engage their consumers on the home and lock screen without fees – instead earning payments based on ads included with their push messages. Mobile Posse provides a turnkey solution and manages the advertising. App publishers are paid based on the ad revenue generated from their messages.

The platform is consumer-friendly providing intelligent app engagement capabilities that deliver context-aware messaging optimized for consumer satisfaction based on triggers such as user activity and location. Additionally, rich-media and interactive messages create a compelling and engaging user experience. AppEnvoy’s approaches and push messaging templates were developed to maximize results leveraging experience gained from sending over 50 billion home and lock screen messages.

The AppEnvoy platform can be integrated into any mobile app with just one line of code. It works across all major mobile devices.

05 May

Mobile Posse Speaking at Digital Hollywood

Check out Digital Hollywood Schedules

Greg Wester of Mobile Posse along with a select group of industry veterans will be speaking at Digital Hollywood. The session titled, “The Mobile Opportunity: Messaging, Commerce & Personalization”, includes:
John Milinovich, CEO, URX
Greg Wester, EVP of Business Development, Mobile Posse
Jason L. Baptiste, Founder and CMO, Onswipe
Izzet Agoren, Director of Business Development, Vertical Search Works (VSW)
Jonathan Zweig, Founder and President, AdColony
Sean Malatesta, CEO, Marengo Knoll, Inc., Moderator

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