23 May

Mobile Posse launches AppEnvoy Rewards for home and lock screen advertising

Original Article from Inside Mobile Apps

By Brandy Shaul

Mobile Posse has revealed its two new home and lock screen push messaging solutions: AppEnvoy Rewards and AppEnvoy Custom. Both allow publishers to engage with their consumers on the home and lock screens of their devices, with AppEnvoy Rewards introducing an additional revenue stream to those publishers.

The overall AppEnvoy platform focuses on timely and targeted rich-media push messages. Via AppEnvoy Rewards, app publishers will earn payments based on the advertisements included with these home and lock screen messages. There’s no fee to deliver that content to users.

Meanwhile, AppEnvoy Custom is for publishers who wish to send these rich-media messages without advertising, or while integrating their own monetization. AppEnvoy Custom is free for apps with up to 10,000 monthly active users, and is available at a cost for larger apps.

“App publishers are always looking for innovative ways to monetize their apps. For the first time, AppEnvoy Rewards offers a free push messaging solution that actually pays app publishers to grow their user engagement,” said Mobile Posse CEO Jon Jackson. “It gives them the opportunity to bring their apps to the forefront of the mobile experience, enticing more people to engage and creating a new revenue stream.”

Since launch, the AppEnvoy platform has sent over 50 billion home and lock screen messages, which can be based on triggers such as activity and user location. The company’s hefty experience with such push messages ensures consumer satisfaction as Mobile Posse has already determined the best practices for what works, and what doesn’t.

22 May

Launch brings monetization to mobile screens

Original Article from BizReport

Over the past eighteen months brands have been looking for new ways to monetize consumers’ oft-used mobile devices. Home and lock screen monetization is one of the areas getting a lot of buzz – because those screens are two of the most seen screens and don’t rely on mobile consumers being inside an app or browser window to be seen.

By Kristina Knight

A new release from Mobile Posse is bringing a new kind of ad to both brands and consumers – and in a new place, as well. This week the mobile messaging brand is launching a push messaging platform that keys in to mobile users home and lock screens. Called AppEnvoy Rewards and AppEnvoy Custom, the Mobile Posse offerings allow publishers to push ads and content direct to mobile users home or lock screens without attached fees.

“App publishers are always looking for innovative ways to monetize their apps. For the first time, AppEnvoy Rewards offers a free push messaging solution that actually pays app publishers to grow their user engagement,” said Mobile Posse CEO Jon Jackson. “It gives them the opportunity to bring their apps to the forefront of the mobile experience, enticing more people to engage and creating a new revenue stream.”

Here’s how it works: the mobile users is served push messaging based on their activity and location, making the content both relevant and timely. Ads are included with the push notifications, zeroing out the need to charge publishers for the pushed content. Publishers are then paid based on ad revenue generated from the messaged ad/content.

21 May

Mobile Posse Brings App Monetization to the Home and Lock Screen

Launches First Push Messaging Solution That Pays App Publishers Through Revenue Share Model

McLean, VA – Mobile Posse, the company that revolutionizes home and lock screen messaging to boost app engagement, today announced the launch of two revolutionary and consumer-friendly home and lock screen push messaging solutions – AppEnvoy Rewards™ and AppEnvoy Custom™. AppEnvoy launched at APPNATION’s 4th annual Cross- Platform Summit in NYC, where Mobile Posse is presenting at the conference today at 12:25 p.m. ET. AppEnvoy Rewards is the industry’s only solution that enables app publishers to engage their consumers on the home and lock screen without fees – instead they earn payments based on relevant advertising included with their push messages. AppEnvoy Custom is a platform for app publishers who want to send rich-media messages to the home and lock screen without advertising or integrate their own monetization. Both products are built on Mobile Posse’s proven technology, which has delivered over 50 billion home and lock screen messages.

App Engagement Starts on the Home Screen

When integrated into mobile applications, AppEnvoy empowers app publishers to break through the clutter on mobile devices to get consumers to engage with their apps by capitalizing on the most valuable real estate on mobile phones – the home and lock screen. Mobile Posse’s report The Ultimate Guide to the Next Big Wave in Mobile: The Home Screen illustrates the incredible value of this space. There are thousands of apps and games that are all competing for attention and typically these apps are several taps away from the user when they pick up their phone. AppEnvoy enables timely and targeted rich-media push messaging to be sent to the home and lock screen that drives more users to engage with apps, more often, resulting in increased revenue from in-app ads and purchases.

Push That Pays App Publishers

AppEnvoy Rewards is the industry’s only solution that enables app publishers to engage their consumers on the home and lock screen without fees – instead they earn payments based on ads included with their push messages. Mobile Posse provides a turnkey solution and manages the advertising. App publishers are paid based on the ad revenue generated from their messages.

Consumer-Friendly, Proven Platform

AppEnvoy was developed from the ground up to be consumer-friendly. Its intelligent app engagement capabilities deliver context-aware messaging optimized for consumer satisfaction based on triggers such as user activity and location. Additionally, rich-media and interactive messages create a compelling and engaging user experience. AppEnvoy’s best-practice approaches and push messaging templates were developed to maximize results leveraging experience gained from sending over 50 billion home and lock screen messages. Mobile Posse has worked with seven of the top ten largest U.S. retailers, seven of the top ten global consumer package goods companies, eight of the top ten U.S. auto insurers, four of the top five U.S. travel apps and three of the top five most popular U.S. dating apps.

“App publishers are always looking for innovative ways to monetize their apps. For the first time, AppEnvoy Rewards offers a free push messaging solution that actually pays app publishers to grow their user engagement,” said Mobile Posse CEO Jon Jackson. “It gives them the opportunity to bring their apps to the forefront of the mobile experience, enticing more people to engage and creating a new revenue stream.”

The AppEnvoy platform can be integrated into any mobile app with just one line of code. It works across all major mobile devices. AppEnvoy Rewards and AppEnvoy Custom are available now. More information can be found at www.appenvoy.com.

Media Contact

Brook Terran
Blast PR on behalf of Mobile Posse
Email Contact
225-238-1090

21 May

Mobile Posse Launches Home Screen Push Messaging Solution That Pays App Publishers Through Revenue Share Mode

Original Article from App Developer Magazine

By Stuart Parkerson

Mobile Posse has announced the launch of two new home and lock screen push messaging solutions – AppEnvoy Rewards and AppEnvoy Custom. The new products were launched at APPNATION’s 4th annual Cross- Platform Summit in NYC.

AppEnvoy Rewards enables app publishers to engage their consumers on the home and lock screen without fees – instead they earn payments based on relevant advertising included with their push messages.

AppEnvoy Custom is a platform for app publishers who want to send rich-media messages to the home and lock screen without advertising or who want to integrate their own monetization. Both products are built on Mobile Posse’s AppEnvoy platform, which has delivered over 50 billion home and lock screen messages.

When integrated into mobile apps, AppEnvoy allows app publishers to engage with their apps by capitalizing on the most valuable real estate on mobile phones – the home and lock screen. Mobile Posse’s report The Ultimate Guide to the Next Big Wave in Mobile: The Home Screen illustrates the value of this space.

AppEnvoy enables timely and targeted rich-media push messaging to be sent to the home and lock screen that drives more users to engage with apps, and do so more often, resulting in increased revenue from in-app ads and purchases.

AppEnvoy Rewards enables app publishers to engage their consumers on the home and lock screen without fees – instead earning payments based on ads included with their push messages. Mobile Posse provides a turnkey solution and manages the advertising. App publishers are paid based on the ad revenue generated from their messages.

The platform is consumer-friendly providing intelligent app engagement capabilities that deliver context-aware messaging optimized for consumer satisfaction based on triggers such as user activity and location. Additionally, rich-media and interactive messages create a compelling and engaging user experience. AppEnvoy’s approaches and push messaging templates were developed to maximize results leveraging experience gained from sending over 50 billion home and lock screen messages.

The AppEnvoy platform can be integrated into any mobile app with just one line of code. It works across all major mobile devices.

05 May

Mobile Posse Speaking at Digital Hollywood

Check out Digital Hollywood Schedules

Greg Wester of Mobile Posse along with a select group of industry veterans will be speaking at Digital Hollywood. The session titled, “The Mobile Opportunity: Messaging, Commerce & Personalization”, includes:
John Milinovich, CEO, URX
Greg Wester, EVP of Business Development, Mobile Posse
Jason L. Baptiste, Founder and CMO, Onswipe
Izzet Agoren, Director of Business Development, Vertical Search Works (VSW)
Jonathan Zweig, Founder and President, AdColony
Sean Malatesta, CEO, Marengo Knoll, Inc., Moderator

26 Mar

Mobile Posse Presenting at Ad:Tech

Original Article from Ad:Tech

McLean, VA – Mobile Posse, along with Phoenix Marketing International, will be presenting, “The Next Big Thing: The Mobile Home Screen” at ad:tech. Smartphones are highly personal devices that reflect consumers’ lifestyles, preferences and interests. That real estate on the home screen of a phone is a marketing gem because it is the entry point to consumers. In fact, the mobile home screen has been valued at $16 billion per square inch, and in the last six months the race to claim this valuable space has hit an all-time high. The mobile home screen is where we both place our favorite personal pictures and where we expect the most relevant of communications. This session will explore the growing importance and options for marketers in the mobile home screen.

Upon completion of this session, attendees will be able to:
1. Better understand how the home screen fits in the toolset of mobile experiences for brands
2. Dig into consumer behavior and habits that are driving the home screen opportunity
3. Leverage the home screen to create personalized messages that educate consumers, increase customer loyalty, and enhance business revenues

05 Feb

Mobile Posse and Phoenix Marketing Intelligence partner for next round of home screen research

McLean, VA – Mobile Posse and Phoenix Marketing Intelligence announced they will be completing their second round of consumer research focused on better understanding how different segments of users (demographic, app type, etc.) currently use and would prefer to use their mobile home and lock screens. Research highlights will be presented at ad:tech San Francisco.

16 Dec

Greg Wester of Mobile Posse on the Future of Home Screen Marketing

Original Article from The Makegood

Greg Wester is EVP, Sales of Mobile Posse, which provides software and services used to create and monetize best-in-class home and lock screen experiences combining mobile content, messaging and advertising. Mobile Posse is the first company to commercially launch graphically interactive home screen experiences in North America, and Gregory has been working there for almost 3 years. The Makegood recently spoke with Gregory about home scree marketing and why it is the last “beach front real estate,” of mobile advertising.

The Makegood: You just released your survey findings from, “The Ultimate Guide to the Next Big Wave in Mobile: The Home Screen.” Can you expand upon how this survey came together ad what steps it took to pull off?

It really came about through a set conversations involving Nielsen Research and Phoenix Marketing International…both leaders in their respective research domains. What became very clear was that that while the number of entrants with home screen “solutions” was soaring, no one – that’s right – no one, had pulled together or truly sought out to have industry-leading insights into this thing called the home screen and lock screen. It was that dearth that spawned the creation of this research report series. To do this report “right” we had to pull together passive meter data, online survey data and an assessment of current providers.

The Makegood: The report refers to the home screen as the last “beach front real estate” of mobile. What do you mean by that?

Sure, we use the real estate metaphor because it speaks to the raw undeveloped state of the 3″ by 5″ physical real estate of the mobile device. The battle for the mobile web was waged years ago. The battle over the app economy is being covered quite transparently in the media. But the battle of the home screen is really just starting. Think about it, how is it possible that with such “smart” phones, our home and lock screens remain, well… for the most part, dumb and static. This won’t be the case in five years. No way. You might convince me that Mobile Posse doesn’t have the best platform (note: I doubt it), but you can’t convince me that our home screens aren’t in for radical enhancements.

The Makegood: Your company delivers, “the highest mobile engagement rates in the industry [b]y respecting consumers, and serving relevant messages during ‘found time’ only.” Can you explain how you strike the balance between home screen ads that are invasive and those that are relevant and wanted?

The home screen is no different than anything else. Give the consumer great, convenient and easy-to-use digital content and there’s going to be a way to incorporate advertising. The trick is to put the consumer first. Honestly, traditional push notifications don’t put the consumer first. Either they interrupt you (that’s bad) or the notification from your wife, the missed text from your boss, and the reminder to buy milk all get weighted equally and get shoved into the same place (that’s bad, too). There’s insufficient value exchange to run advertising in those notifications. Give the user what they want, in exciting interactive formats, delivered when they’re doing nothing else, and not only will they tolerate it, but they’ll disproportionately engage with it as well.

The Makegood: What are some things that emerged in the survey that surprised you? And what didn’t surprise you?

Well, answering the second question first, it didn’t surprise me that consumers pick up their phones and look at their home screens so often. It was great to have that confirmed by so many sources, but we had seen some similar figures before. On the other hand, here are three things I was surprised about: 1) The number of companies that jumped into the home screen market this year. Recon Analytics did a timeline as part of the report, and the home screen literally exploded this year; 2) “Found Time” was so impactful – the research showed that people pick up their phones twice as often “just because” rather than to do a specific known task; 3) I expected to see home screen usage vary a lot more across different mobile segments… it did, but I was surprised that heavy gamers, heavy facebookers, etc. all had fairly similar home screen behaviors.

The Makegood: Now that this survey has been released, how do you plan to take over this “beach front real estate,” in the immediate future?

We’ve been quite fortunate with our success to date. We currently deliver more custom home screen messages than any provider in the space. Our goal is to continue that growth by customizing our Active Home Screen platform for more and more specific applications. We’re quite excited about marketplace reactions so far and hope to do some great development on some great beaches.

03 Dec

Mobile Posse and Phoenix Marketing International Issue First Comprehensive Guide to the Mobile Home Screen at APPNATION

Original Article from Yahoo! Finance

MCLEAN, VA–(Marketwired – Dec 3, 2013) – Mobile Posse, the leading provider of mobile home and lock screen messaging experiences, today announced that they’ve released “The Ultimate Guide to the Next Big Wave in Mobile: The Home Screen,” in conjunction with Phoenix Marketing International at APPNATION V, and they will be presenting the findings at the conference on December 3, 2013 at 12:15 PT. The report includes research findings on why the home screen is valuable and the opportunity it affords wireless carriers, handset OEMs, app developers and advertisers.

Along with primary research from both Phoenix Marketing International and Mobile Posse, the report organizes existing and custom home screen-specific research from Nielsen, Arbitron Mobile, Lumi Mobile and others into one comprehensive report. Phoenix Marketing International utilized its well-established Consumer Convergence 360 online platform to survey 1,000 smartphone users about their mobile behavior, home screen usage and future desires. This will be the first in a series of three reports produced by Mobile Posse, which all focus on the mobile home screen opportunity.

The research is supported by the experience and insights Mobile Posse has accrued in powering home screen experiences for seven of the nation’s wireless carriers, two out of three of the big three, the largest retailers, the largest CPG brands and more. Mobile Posse is also the only home screen platform installed on nine OEMs, six O/Ss, and more than 400 device models. In fact, in conjunction with the release, Mobile Posse announced its Active Home Screen platform has now served over 40 billion home screen experiences.

“Brands and marketers are wisely realizing that their customers are spending more and more time on their mobile home screens,” said Jon Jackson, CEO of Mobile Posse. “In fact, Nielsen reports that 26 percent of time spent on mobile phones involves interacting with the OS’ home screen — making it the area of the device where users spend the most time overall. Leveraging the mobile home screen allows your brand to be front and center for user engagement and our report dictates just how valuable this real estate is.”

By using Mobile Posse’s Active Home Screen SDK, app publishers, carriers, OEMs and advertisers can build relationships with mobile users by engaging with them on their home screens in ways that are respectful and meaningful. The benefit for consumers is simplicity and convenience. With the Active Home Screen SDK, home screen app messaging and experiences can bring useful and beneficial information directly to the consumer, surfacing the things a given user cares about most based on demographics, expressed interest and derived interests.

“Various players in the mobile ecosystem are starting to recognize the value of home screen and capitalize on it,” noted John Schiela, president at Phoenix Marketing International. “The mobile home screen will be a critical battle. Carriers, OTT players and OEMs should all look closely at this and upcoming research to make sure they don’t lose out on this huge opportunity.”

Key conclusions from the work include:

  • The race for the home screen is accelerating. While in its early days, the cadence of key announcements is accelerating as more and more key players begin to make their moves.
  • “Fear of missing something” (FOMS) and “found time” are the key drivers to when and how consumers pick up and engage with their mobile phones, and these two factors strongly support the evolution of an “active” home screen.
  • The opportunity is huge for an active home screen. The most highly profitable customers — those spending the most time in mobile, those seeing the most ads, those spending the most on games — are even more interested in an active home screen solution.
  • New home screen solutions are showing great value, but must be done well to engage users.
    To download the report, please visit: http://alturl.com/iv4i3

 

About Phoenix Marketing International:

Phoenix Marketing International is a premier global marketing services firm providing its clients with tailored, unique insight into their customers and markets via a wealth of existing proprietary data. Coupled with custom research products and the latest qualitative and quantitative techniques, Phoenix has extensive research experience across the Automotive, Financial Services, Healthcare, Converged Technology and Media, Restaurant, and Travel/Leisure sectors. From the strategic definition of consumer needs to effective marketing program implementation, PMI provides profit-driven market solutions and is committed to maximizing a client’s Return on Marketing Investment (ROMI) by leveraging the ability to attract and retain new business through cost efficient data acquisition and statistical modeling techniques. Founded in 1999 by Chairman and CEO, Allen R. DeCotiis and Chief Research Officer Martha Rea, Phoenix Marketing International has established its global presence with offices in major locations such as New York, New Jersey, Boston, Philadelphia, Raleigh/Durham, Detroit, and London.

Media Contact

Brook Terran
Blast PR on behalf of Mobile Posse
Email Contact
225-238-1090

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