26 Sep

Don’t Let the Ship Sail: Firstly Mobile is Here

The NextGen of Mobile Content Discovery is here! Today, we announced the launch of Firstly Mobile – a platform that allows Carriers and mobile device OEMs to create amazing frictionless smartphone experiences to help subscribers discover content they love.

The timing of the launch could not come at a better time. On Tuesday, at their Relevance Conference, AT&T emphasized the changing pace of the attention economy and the components of being a major media company.  This is on the heels of Google announcing their new device centric news feed, Discover, which will take even more mobile subscriber attention away from carriers.

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13 Aug

What is frictionless media? Q&A with Adam Singolda, Founder & CEO of Taboola

I feel that it is the opportunity to deliver online experiences in a truly personalized manner, where every web visitor experiences every web page or an app in a way that is tailored for them – sort of a “web of one.” To do this, we need to remove advertising experiences that appear “on the way” to what users really want to get to, and make it more holistic, much like search ads are very effective for advertisers, but also provide great value to users.

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20 Jun

The New Mobile Media Giants

AT&T’s upcoming acquisition of AppNexus rubber stamps what we’ve been saying for years now: Carriers will be the next big mobile media players. By acquiring online advertising and publishing partners, carriers like AT&T have firmly given themselves 2 of the 4 legs of the stool needed to sit at the table with the likes of Google and Facebook. The one thing they don’t have yet is the innovation in UI/UX and Artificial Intelligence to keep the content in front of their subscribers eyes.

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30 Apr

The Satisfaction of the Mobile Snack

The median mobile session length is only 27 seconds (more on this later) – which means people are “snacking” on their smartphones more than ever. This is why taking the “Friction” out of content discovery experiences – the types, taps, swipes, and waits that slow us down – is of utmost importance. If you only have 30 seconds or less, you don’t want to waste those valuable seconds looking for something to enjoy or inform you. Let’s look at some other data points about mobile snacking and its impact on content consumption.

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24 Apr

Facebook Fallout: 4 Coming Evolutions of the Content Experience

Recently, well-known analyst Roger Entner wrote a whitepaper titled “Frictionless Media Creates New Opportunity for Carriers”. The recent data security concerns that people have over Facebook has opened the window further for carriers to take advantage of this opportunity – but they need to act now!…

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