11 Feb

Mobile Posse Lean Back Series Part 2: The “Lean-Back” Revolution

The “lean-back” is back! Last month we wrote about the power of the “lean-back” opportunity for publishers. But the power of the “lean-back” moment  is bigger than that – it is a consumer behavior trend that is also driving and creating different kinds of mobile engagement moments for consumers, wireless carriers, and brand advertisers as well.

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29 Jan

Three Learnings from the Oath Write Down

There’s a unique and massive media and advertising opportunity for Verizon and other carriers.  Sure, that may sound hyperbolic and somewhat off base after Verizon wrote down Oath as the result of “competitive pressures in the digital ad business”, as Business Insider reported. However, Verizon was wise to recognize the market opportunity for operators to meaningfully participate in the mobile advertising space. And in 2019, this market opportunity remains as achievable for carriers as ever before.

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09 Jan

Mobile Posse Lean Back Series Part 1: The “Lean-Back” Opportunity

Recently, MediaPost chatted with our publishing partner UPI to do a case study entitled, “UPI Teams With Mobile Posse To Boost Engagement, Audience”. The results of the study prove that our Firstly Mobile platform unlocks tremendous value for publishers, brands and carriers – particularly through the platform’s unique ability to find people during “lean back” or “idle” moments….

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19 Dec

5 Things You Wouldn’t Believe People are saying about Next-Gen Content Discovery

The Next-Gen of mobile content discovery are built-in innovations to the smartphone that make it easy for subscribers to find and enjoy the content they love. These device-native solutions creates experiences where the content finds the user rather than the current norm of the user finding the content. Instead of typing, tapping, swiping, searching, and waiting – people can get to the things they enjoy regularly with relative ease –  it’s there waiting for them, at unlock, with a swipe, or when opening a new browser.

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06 Dec

Down Goes Media Friction

Carriers have lofty goals in media (e.g., broadcast video networks, video tech, non-video content, ad-tech, consumer data), but device-centric content discovery services may be their easiest opportunity to win the battle for consumer attention by knocking out the friction that hinders subscribers from discovering and enjoying the content they love.

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14 Nov

The Four Aspects of Media Friction

In the world of digital content, the barriers are down. Different solutions and providers are fighting for consumer attention in news, local, lifestyle, and entertainment content. In this environment, the breakout winners of consumer attention will be those who best remove friction so that consumers can most seamlessly get the media that they want – when they want it.

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06 Nov

A Planogrammer’s Take on the Mobile Phone

For retail merchandisers, customer-friendly presentation and product placement make huge differences in success. This is why I can’t help but shake my head when I look at our mobile phones and see that they’ve learned nothing from merchandising. To illustrate this point, let’s see how a retail planogrammer might “review” our “smart”phones.

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26 Sep

Don’t Let the Ship Sail: Firstly Mobile is Here

The NextGen of Mobile Content Discovery is here! Today, we announced the launch of Firstly Mobile – a platform that allows Carriers and mobile device OEMs to create amazing frictionless smartphone experiences to help subscribers discover content they love.

The timing of the launch could not come at a better time. On Tuesday, at their Relevance Conference, AT&T emphasized the changing pace of the attention economy and the components of being a major media company.  This is on the heels of Google announcing their new device centric news feed, Discover, which will take even more mobile subscriber attention away from carriers.

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13 Aug

What is frictionless media? Q&A with Adam Singolda, Founder & CEO of Taboola

I feel that it is the opportunity to deliver online experiences in a truly personalized manner, where every web visitor experiences every web page or an app in a way that is tailored for them – sort of a “web of one.” To do this, we need to remove advertising experiences that appear “on the way” to what users really want to get to, and make it more holistic, much like search ads are very effective for advertisers, but also provide great value to users.

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