- September 26, 2018
- Firstly Blog
The NextGen of Mobile Content Discovery is here! Today, we announced the launch of Firstly Mobile – a platform that allows Carriers and mobile device OEMs to create amazing frictionless smartphone experiences to help subscribers discover content they love.
The timing of the launch could not come at a better time. On Tuesday, at their Relevance Conference, AT&T emphasized the changing pace of the attention economy and the components of being a major media company. This is on the heels of Google announcing their new device centric news feed, Discover, which will take even more mobile subscriber attention away from carriers.