20 Feb

It’s Your Thing – So What You Gonna Do?

AT&T’s new ad campaign highlights “The Thing” we all should have seen coming: enabling easier access to the things we love will be the next big “thing” that separates the winners from the losers in the battle for subscribers….

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01 Nov

Dear Phone – It’s Not Me, It’s You

As you know, we do a lot of research here at Mobile Posse to help everyone better understand mobile users. If this research could write – here’s the sort of letter it might send to its smartphone love interest…

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27 Oct

Five Things I Wish I Knew Before I Became CEO

Recently I had the pleasure of being interviewed by Rabbi Yitzi Weiner for Huffington Post’s “5 Things I Wish I Knew Before I Became CEO” series. The opportunity allowed me to take a personal journey back through my time at Mobile Posse and reflect on the changes that have occurred – both as an organization and as an individual…

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25 Jul

A New Paradigm: The Smartphone is Broken, Here’s How to Fix it

In the last decade Smartphones have changed how we connect and communicate. But let’s call a spade a spade: the smartphone isn’t as smart as it should be. When we unlock our phones we still get the same boring initial experience – a home screen with a sea of icons, the last app we recently used, or an app that we launched from the lock screen or message tray…

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20 Jul

“First Takes” on Google’s new “feed”

Yesterday, Google announced a new “feed”, a personalized stream of news and other content based on your search history and other stuff they have learned about you. In our “Hot Takes”, our executive team weighs in on what this might mean to carriers and the industry as a whole.

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20 Jun

Verizon’s Oath and The First Dibs Opportunity

As of June 13, Verizon now owns the expansive reach of not just AOL but Yahoo!, too. The first leg of the mobile marketing success stool for Verizon is now complete. The newly named subsidiary, called Oath, certainly has an opportunity – but what about the other two legs? In order to maximize the return from any mobile ad revenue opportunity requires three thing…

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