Telcos will drive mobile publisher diversification

“Telecoms’ OEMs and wireless carriers will become players in mobile content discovery, creating new opportunities and challenges for mobile monetisation. Thanks to unlimited data plans, half the time we use our phones we have no app in mind. Apple’s News widget, Samsung’s Bixby, ZTE’s lock screen, Google’s Discover, and top wireless carriers’ enhancements to other Android devices, seek to capture this opportunity by making their devices seamlessly offer interesting content.

“The trend towards publisher content being discovered by new tech and UI/UX built directly into our phones will require publishers to understand and build monetisation strategies via these new telco-oriented opportunities.”

Greg Wester, CMO, Mobile Posse