When media becomes instant, consumption goes up. Just look at the changes in how we consume content over the recent years. In a short time, we’ve gone from newspapers, radio and TV, to more mobile, more on the go, and more frequently. New tech innovation is also changing the ways we discover content, including Google’s AMP, the Play Store’s Instant Games and Facebook’s Instant Articles. Convenience and speed are paramount.
However, there remains a massive opportunity to transform more “snackable” media discovery – that is, discovering satisfying media when you don’t have the time for a new Netflix video or Clash of Clans grind. This multi-billion dollar opportunity is biggest for the younger digital generation, and it has fallen right into the hands of wireless carriers and OEMs.