“A better content experience would be one that greatly simplifies the process of finding and presenting content, rather than forcing the user to go search for it.”

 

Tell us about your role at Mobile Posse and the team/technology you handle.

I’m the CMO at Mobile Posse; in this role, my team’s primary focus area is Content Marketing, and, in particular, thought leadership and original research on how people use their mobile phones. There’s a ton of research on what apps are used, but none on the actual phone experience (e.g., how they unlock, look for and discover new content on their phones).

 

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