The ultimate Halloween nightmare isn't a ghost or a goblin; it's an empty candy bowl. This year, Mars is ensuring that fear becomes a thing of the past with the triumphant return of the M&M'S® Halloween Rescue Squad. Back by popular demand, this initiative is designed to save the day for anyone running low on treats, guaranteeing that Halloween remains the most fun and colorful night of the year. Get ready for a spooky season filled with delicious chocolate and zero stress.

Just when you thought it was safe to answer the door, the candy bowl runs dry! But fear not, because the M&M'S characters are back on duty. The Halloween Rescue Squad, a fan-favorite campaign from Mars, is being resurrected to ensure no trick-or-treater is left empty-handed. This year’s effort is bigger than ever, focused on the special 'Ghouls Mix' bags of M&M'S, which feature a spooky assortment of colors like slime green, eerie orange, and ghoulish purple. The initiative plays on the brand's fun-loving identity, positioning the iconic M&M'S characters as the heroes of Halloween. They're not just here for the haunts; they're here to help, making sure the flow of chocolate candy is as endless as the line of costumed kids at your door. It’s a delicious solution to a potentially terrifying problem.

So, how does this emergency candy service work? In a brilliant fusion of tradition and technology, Mars is partnering with on-demand delivery services in major metropolitan areas. On Halloween night, residents who find their candy stash dwindling can simply open their favorite delivery app, order M&M'S, and have a 'Rescue Squad' delivery arrive at their doorstep in minutes. This service ensures that the last-minute candy panic is officially a thing of the past. Beyond the rapid rescues, Mars is also launching a social media campaign where fans can share their own 'close call' candy stories using the hashtag #MMsRescueSquad for a chance to win a year's supply of M&M'S. It’s a comprehensive, fun-filled strategy to cement M&M'S as the undisputed candy champion of the Halloween season, one delicious delivery at a time.