Apple releases its latest mobile device, the iPhone 17 at a launch day event in Tokyo, Japan, on September 19, 2025. Apple's new lineup includes the iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max.

Employees welcome customers during Apple's new iPhone 17 launch day event near the Apple Omotesando store in Tokyo on September 19, 2025. Photo by Keizo Mori/UPI

Apple's new iPhone Air and 17 series is on display inside the Apple store. Photo by Keizo Mori/UPI

Apple's new iPhone Pro (L) and Pro MAX. Photo by Keizo Mori/UPI

The new Apple Watch Ultra 3 is on display. Photo by Keizo Mori/UPI

A look at the new Apple Watch series. Photo by Keizo Mori/UPI

Customers try out the new iPhone Air. Photo by Keizo Mori/UPI

Demonstrators gather to protest mineral extraction and violence in the Democratic Republic of the Congo during the launch event. Photo by Keizo Mori/UPI

The iPhone 17 Pro. Photo by Keizo Mori/UPI

Apple's new iPhone Air. Photo by Keizo Mori/UPI

A journalist takes a photo of Apple's new iPhone 16e. Photo by Keizo Mori/UPI