30 Jan

Mobile Posse Appoints New Vice President of Product

Former AOL executive to lead product vision and innovation

McLean, VA — Mobile Posse, the company that revolutionizes home and lock screen messaging to boost consumer engagement, today announced the appointment of Brian Murphy as vice president of product. In this role, Murphy will lead product vision and innovation for Mobile Posse as well as guiding development and design of the company’s mobile consumer engagement solutions.

“Brian’s experience in mobile strategy, analytics, and operations is a major asset for Mobile Posse,” said Jon Jackson, CEO of Mobile Posse. “As mobile content consumption continues to proliferate, publishers, carriers and advertisers need proven solutions to cut through the mobile clutter and boost consumer engagement and monetization. Brian’s strong product vision and strategic approach to bringing innovative products to market will help us drive ongoing success in that arena.

Murphy brings more than 20 years of experience in managing product strategy and operations for mobile industry leaders and start-ups alike. His long career at AOL armed him with a wide range of experience in digital product, business and strategy, including both U.S. and international expansion. While at AOL, he served as the business lead for AOL Mobile, heading up both strategy and operations.

Prior to joining Mobile Posse, he served as consultant to numerous start-up companies, advising them about mobile strategy and product development, including lean start-up methodology.