Mobile Posse Creates a Frictionless Mobile Experience
Surpasses three billion page views per month leading to revenue growth of over 60 percent in 2017
Arlington, VA — February 12, 2018 — Mobile Posse, the leading platform for creating frictionless content experiences on smartphones, is creating more significant ad revenue streams for mobile carriers by eliminating the unnecessary steps smartphone users have to undergo to find and enjoy content through device-centric solutions. The company has recorded a revenue growth of over 60 percent for the third year in a row, while doubling advertising reach in the past year to 25 million users per month.
“We are seeing strong growth in our platform and its ability to serve frictionless content to mobile users,” said Jon Jackson, Founder and CEO, Mobile Posse. “Mobile devices are used by people all day long. We aim to reinvent the ways that people find and enjoy the content they love – making it faster and easier than ever before, while driving revenue and differentiation for carriers.”
Other highlights include:
- Mobile Posse’s First Feed™ platform went live with two new mobile carriers
- The company expanded its product portfolio to now include three solutions, all powered by the First Feed™ platform
- As of December 2017, the First Feed™ platform exceeded three billion monthly page views
- In 2017, Mobile Posse delivered mobile advertising campaigns for 76 of Ad Age‘s top 100 leading national advertisers
- Mobile Posse was recognized as a Fastest Growing Company of 2017 by Washington Business Journal
- Selected as a 2017 Timmy Award finalist and a finalist for Tech Company of the Year in the Northern Virginia Technology Council’s 2017 Tech Awards
- Mobile Posse’s research on the mobile journey has been selected to be presented at one of the nation’s leading research conferences: The Quirk’s Research on February 27 in New York City
About Mobile Posse
Mobile Posse is the leading platform for creating frictionless content experiences on smartphones. Our First Feed™ Discovery Platform is designed to understand the mobile journey and intelligently intersect it with interesting content. Through three solutions – firstLook, firstPlace, and firstPage – carriers and OEMS are empowered to reinvent and monetize the smartphone experience for their subscribers. By eliminating swipes, taps, waits and other “friction” that slows down the user, First Feed™ serves premium content when the user unlocks their phone, opens a mobile browser, or swipes to the right. By engaging users in these moments, Mobile Posse creates new revenue streams for top wireless carriers, OEMs and other mobile players. Headquartered in Arlington, VA, Mobile Posse delivers nearly two billion frictionless content experiences every month.
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