ARLINGTON, Va., February 10, 2020 – Mobile Posse announced today that it has entered into a definitive agreement to be acquired by Digital Turbine, a mobile delivery and app advertising company headquartered in Austin, TX.
The acquisition by Digital Turbine builds on both firms’ strategies of creating frictionless mobile app and mobile content solutions for carriers and OEMs, thus creating effective advertising solutions for brands and app developers.
“The synergies created between the combined companies are truly compelling – from our shared vision and complementary customers to the joint development of all new opportunities. Our two companies have both seen great growth targeting the massive opportunity to improve mobile app and content discovery by working directly with wireless carriers and OEMS. We look forward to continued growth and an exciting future as part of Digital Turbine.”
“We are extremely excited to announce the acquisition of Mobile Posse”, said Bill Stone, CEO of Digital Turbine. “We believe this is a great transaction for our carrier and OEM partners, advertisers, employees and shareholders. With a similar-minded focus on promoting higher user engagement and boosting advertising revenue for mobile operators and OEMs, Mobile Posse’s content discovery platform is the perfect complement to our own existing platform offering.”
The proposed transaction is expected to close in the first quarter of 2020, subject to approval by Digital Turbine’s board along with the satisfaction of customary closing conditions. Upon completion of the acquisition, Mobile Posse will become known as Digital Turbine.
Mobile Posse would like to thank Canaccord Genuity for their services and support in working on this agreement.
Read Digital Turbine’s release here.
About Mobile Posse
Mobile Posse turns telecom companies into mobile media leaders through its Firstly Mobile™ content discovery platform. The Firstly Mobile Platform creates a better smartphone experience by presenting engaging curated content–without having to open…load…search…or wait. With billions of frictionless mobile content experiences delivered each month, Firstly Mobile drives greater consumer engagement and boosts advertising revenues for carriers and OEMs. And it presents a proven and brand-safe mobile media opportunity for advertisers. Mobile Posse, the pioneer of frictionless mobile media solutions, is based in Arlington, VA. The company’s posse of trailblazers is passionate about making the smartphone even smarter. Every day.
For more information, visit www.mobileposse.com.
About Digital Turbine
Digital Turbine works at the convergence of media and mobile communications, connecting top mobile operators, OEMs and publishers with app developers and advertisers worldwide. Its comprehensive Mobile Delivery Platform powers frictionless user acquisition and engagement, operational efficiency and monetization opportunities. Digital Turbine’s technology platform has been adopted by more than 40 mobile operators and OEMs worldwide, and has delivered more than one billion app preloads for tens of thousands advertising campaigns. The company is headquartered in Austin, Texas, with global offices in Durham, Mumbai, San Francisco, Singapore, and Tel Aviv.
For additional information visit www.digitalturbine.com.