Original Article from Ad:Tech

McLean, VA – Mobile Posse, along with Phoenix Marketing International, will be presenting, “The Next Big Thing: The Mobile Home Screen” at ad:tech. Smartphones are highly personal devices that reflect consumers’ lifestyles, preferences and interests. That real estate on the home screen of a phone is a marketing gem because it is the entry point to consumers. In fact, the mobile home screen has been valued at $16 billion per square inch, and in the last six months the race to claim this valuable space has hit an all-time high. The mobile home screen is where we both place our favorite personal pictures and where we expect the most relevant of communications. This session will explore the growing importance and options for marketers in the mobile home screen.

Upon completion of this session, attendees will be able to:
1. Better understand how the home screen fits in the toolset of mobile experiences for brands
2. Dig into consumer behavior and habits that are driving the home screen opportunity
3. Leverage the home screen to create personalized messages that educate consumers, increase customer loyalty, and enhance business revenues