22 Jun

Mobile Posse Software Development Kit 2.0 Released

The proven messaging engine behind Mobile Posse’s MobiTiles application has been released as a standalone SDK

In effect, the Mobile Posse Software Development Kit is a “headless” module that gathers data on individual customers, manages content targeting, and then delivers home screen banners and notifications to the user. Developers can define custom events and specify which information they want to gather on their users, allowing them to drive usage of their application, cross-sell other applications, and expand their relationship with the user beyond the inside of the application.