By Michael Essany
Mobile Posse, the company that has tinkered with home and lock screen messaging as a means to boost app engagement, has just announced the launch of two revolutionary and consumer-friendly home and lock screen push messaging solutions.
The solutions in question are AppEnvoy Rewards and AppEnvoy Custom.
According to details shared with MMW:
- AppEnvoy Rewards is the industry’s only solution that enables app publishers to engage their consumers on the home and lock screen without fees – instead they earn payments based on relevant advertising included with their push messages.
- AppEnvoy Custom is a platform for app publishers who want to send rich-media messages to the home and lock screen without advertising or integrate their own monetization. Both products are built on Mobile Posse’s proven technology, which has delivered over 50 billion home and lock screen messages.
When integrated into mobile applications, the company says AppEnvoy empowers app publishers to “break through the clutter on mobile devices to get consumers to engage with their apps by capitalizing on the most valuable real estate on mobile phones – the home and lock screen.”