McLean, VA — Mobile Posse, the company that revolutionizes home and lock screen messaging to boost app engagement, today announced that Eric Newman, its vice president of research and development, will headline the ModevDC LunchLab at UberOffices McLean, Virginia location on Thursday, July 17, 2014 at 11:30 a.m. The topic will be “Push Messaging 2.0: A New Way to Boost App Engagement and Monetization.”
“Now that push notifications are common place, app developers have to break through the clutter to really reach their targets,” said Newman. “This workshop will introduce app developers to ‘Push Messaging 2.0’ – the newest way to boost the impact of an app’s push notifications. We will focus on specific, rich-media push strategies that are consumer-friendly, engagement-oriented and effective.”

Attendees will learn how to turn ordinary text notifications that often get lost in the notification tray into superior, interactive rich push messaging to engage their subscribers directly on the home and lock screen. Additionally, attendees will learn:

  • How to impact your app engagement and increase/create monetization with more effective push
    How to integrate “Push Messaging 2.0” with an app
  • How messaging using large-format visuals, call-to-action links and even video can quickly be added to apps via an easy-to-integrate SDK
  • This installment of the series will feature a free lunch provided by Mobile Posse and opportunities to network and conduct Q&A. The event is intended for mobile developers, designers, marketers and entrepreneurs. Recruiters are welcome to attend with sponsorship. If you are interested in attending, please visit:

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