Mobile Posse, in conjunction with Phoenix Marketing International, released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users – from the moment they begin the user journey.

Consumers unlock their smartphones an average of 70 times a day – and each time it starts a journey. Many times the destination is known – to send a text, order food delivery, etc. But increasingly, consumers are unlocking their phones with no predetermined destination – a state of mind the report defines as being “Appnostic.”