Gratification Beats Personalization In the Quest of Mobile Ad Revenue

Mobile Posse and Phoenix Marketing have partnered to create a New Lens on Mobile Behavior – an ongoing series of original research about the Mobile User Journey. The initial collaboration between Mobile Posse and Phoenix, The “First Dibs Opportunity Report,” revealed new metrics on the multibillion dollar mobile opportunity that mobile carriers and device OEMs can take advantage of by owning the first screen of a smartphone. The latest release — Gratification Beats Personalization In the Quest of Mobile Ad Revenue — features never-before-seen Facebook metrics that reveal what instant gratification and immediacy means in the mobile context as market players vie for consumer attention. See a preview of the report below. To get the full report and/or subscribe to the A New Lens on Mobile Behavior research series, fill out the form on the right.

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