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A Wake Up Call For Mobile Researchers

Once upon a time, I led a team of consumer interactive tech analysts at The Yankee Group. I had a simple message for them: “Our research should be geared towards the SMARTEST of our potential clients.” Twenty years later – I want to send the same message. This time, however, it’s for the mobile research industry: Forrester, IDC, Nielsen, Gartner, NPD, Ovum, Comscore, Parks Associates. Basically any firm researching consumer mobile usage – I’m talking to YOU.

3 Amazon Lessons for Carrier’s 2020 Planning

We are almost half way through the year, which always makes me take stock of how much we have accomplished and how much more we can get done by the end of the year.  As I think about Mobile Posse’s plans for the remainder of the year, I think about the device-centric innovations that are bringing content and subscribers closer together than ever. If there ever was a time for carrier’s to be nimble and fast, that time is now.

3 Hits, 1 Miss From the Appnostic Report Coverage

It’s only been 3 months since the word “Appnostics” became part of our vocabulary here at the Posse. But even in that short time, it’s a word we use multiple times every day. But our usage of that term is nothing compared to the number of times that smartphone users everywhere exhibit Appnostic behavior. As the report shows, it’s a growing trend and not a fluke. And we’re happy that the press noticed that in a BIG way. Here are some things we loved from the coverage.

Mobile Posse in the News

Phone-as-a-Service?

It’s time to think differently about our future phones. We’re using them in remarkably different ways than we did 10 years ago. We are increasingly “appnostic,” meaning we pick up our phones without any particular app in mind. We’re looking to entertain, amuse, or educate ourselves during those “in-between” moments while we wait for a friend, an Uber, or a coffee.

How Carriers Can Win Back the Digital Generation

Research shows that when comparing 18-24 year olds to 25-55 year olds, the younger generation is 18 percent more likely to be very interested in new mobile content discovery solutions overall, and 60 percent more likely to be interested in agents that proactively recommend content. So, let’s take a closer look at these users in an effort to better understand the opportunity at hand.

Jon Jackson named finalist for Entrepreneur of the Year

On June 13, entrepreneurs of the greater Washington area came together in celebration of their accomplishments for the 2019 EY Entrepreneur of the Year Mid-Atlantic Awards at the Ritz Carlton in Tysons Corner. This year’s black-tie gala marked the 33th anniversary of recognizing entrepreneurs for the products and services they provide to their community. What began as a single program out of Milwaukee, Wisconsin, in 1986, has grown international — with 25 U.S. programs and now based in more than 60 countries.

Resources

Five Resolutions That Could Define Our Industry

This year will be a defining moment for telecom. Here are 5 resolutions that will make you a winner.

The First Dibs Opportunity

Data from Verto and Phoenix Marketing International shows the value.

A Carrier’s Practical Guide for Winning Mobile Content Discovery

Get in the device-centric fast lane to a big revenue opportunity! Our eBook guides the way