Down Goes Media Friction

Carriers have lofty goals in media (e.g., broadcast video networks, video tech, non-video content, ad-tech, consumer data), but device-centric content discovery services may be their easiest opportunity to win the battle for consumer attention by knocking out the friction that hinders subscribers from discovering and enjoying the content they love.

The Four Aspects of Media Friction

In the world of digital content, the barriers are down. Different solutions and providers are fighting for consumer attention in news, local, lifestyle, and entertainment content. In this environment, the breakout winners of consumer attention will be those who best remove friction so that consumers can most seamlessly…

A Planogrammer’s Take on the Mobile Phone

For retail merchandisers, customer-friendly presentation and product placement make huge differences in success. This is why I can’t help but shake my head when I look at our mobile phones and see that they’ve learned nothing from merchandising. To illustrate this point, let’s see how a retail planogrammer might “review” our “smart”phones.


Firstly Mobile Brings Frictionless Content to Telecom Companies

Arlington, VA — September 27, 2018 —Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, today announced the release of Firstly Mobile™. Firstly Mobile, the company’s latest next-gen content discovery platform, creates a smarter smartphone experience for consumers, a safer brand experience for advertisers and a bigger revenue opportunity for carriers and OEMs.

Mobile Posse Recognized as One of DC’s Coolest Companies

DC Inno has nominated Mobile Posse as one of the coolest companies in DC. We think Mobile Posse is cooler than the rest. Voting is open until Sept. 4, so vote for Mobile Posse now!

Mobile Posse Ranks No. 1253 on the 2018 Inc. 5000 With Three-Year Revenue Growth of 387 Percent

ARLINGTON, Va., Aug. 16, 2018 (GLOBE NEWSWIRE) — Mobile Posse, the leading platform for creating frictionless content experiences on smartphones, today announced it ranked No. 1253 on Inc. magazine’s 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies.


Mobile Posse kicks off its next phase with new platform, headquarters

RCR Wireless News

ARLINGTON, VIRGINIA — Greg Wester stands at the front of a crowded room, microphone in hand, peering at a sheet of paper and calling out words from a list that describe either mobile content marketing company Mobile Posse or the present or past of the telecom industry it serves….

Mobile Posse Launches Next-Gen Content Discovery Platform for Mobile Operators

Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, today announced the release of Firstly Mobile.

It’s time for those who influence the workings of our devices to get to work on a smarter phone. In particular, carriers and OEMs have an opportunity to disrupt media consumption on the world’s number one media device….

Mobile Posse To Replace Bloatware With Something Smarter & Less Annoying


Existing mobile technologies are currently far from fulfilling their potential in terms of meeting user expectations on quality content discovery … and bloatware could and should be replaced with native content targeted at individual users that’s more engaging and less annoying. While essentially no industry analyst believes bloatware will ever go away, Mobile Posse’s solution promises to make such pre-installed content aimed at after-sales smartphone and tablet monetization much more bearable for consumers. …as things stand right now, Firstly Mobile is as good of a chance for the mobile industry to do so as they come….

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