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The Anatomy of a Top App

This past December, Comscore ranked Apple News as the 15th most successful app (across iOS and Android) in terms of monthly reach. Here at Mobile Posse, we feel that Comscore’s ranking is some of the best quantification of the power of native device discovery. So, for ANY carrier or OEM that would covet this kind of success (and that’s everyone), KEEP READING, because:

What the Apple Watch’s Smarter Wake Screen Logic Means for the iPhone

For years, we’ve been preaching about the limited utility of merely finding the last app used when we first open our smartphones. We also recently predicted that Apple will change our phones into device-centric content discovery agents that make it easier than ever before to find and enjoy the media we love. Well, in a bit of serendipity, while messing around with my Apple Watch, I recently noticed that Apple has a setting that only re-affirms they are looking at better and smarter ways to serve users by dynamically changing when the last app used is kept so that it appears on wake

7 Headlines That Will Disrupt Mobile in 2020

 Our Predictions on 2020’s Big Newsmakers. It’s a new decade in mobile. And things can change a lot in 10 years. Consider that the best selling phone in 2010 was the iPhone 4, Samsung released its first Galaxy phone, and “App” was chosen as the word of the year by the American Dialect Society. What might 2020 have in store? We decided to look into our New Lens and make a few predictions on what some of the major headlines in mobile will be this year.

Mobile Posse in the News

Mobile Posse Enters Into Agreement to Be Acquired by Digital Turbine

Mobile Posse announced today that it has entered into a definitive agreement to be acquired by Digital Turbine, a mobile delivery and app advertising company headquartered in Austin, TX. The acquisition by Digital Turbine builds on both firms’ strategies of creating frictionless mobile app and mobile content solutions for carriers and OEMs, thus creating effective advertising solutions for brands and app developers.

Phone-as-a-Service?

It’s time to think differently about our future phones. We’re using them in remarkably different ways than we did 10 years ago. We are increasingly “appnostic,” meaning we pick up our phones without any particular app in mind. We’re looking to entertain, amuse, or educate ourselves during those “in-between” moments while we wait for a friend, an Uber, or a coffee.

How Carriers Can Win Back the Digital Generation

Research shows that when comparing 18-24 year olds to 25-55 year olds, the younger generation is 18 percent more likely to be very interested in new mobile content discovery solutions overall, and 60 percent more likely to be interested in agents that proactively recommend content. So, let’s take a closer look at these users in an effort to better understand the opportunity at hand.

Resources

Five Resolutions That Could Define Our Industry

This year will be a defining moment for telecom. Here are 5 resolutions that will make you a winner.

The First Dibs Opportunity

Data from Verto and Phoenix Marketing International shows the value.

A Carrier’s Practical Guide for Winning Mobile Content Discovery

Get in the device-centric fast lane to a big revenue opportunity! Our eBook guides the way