Mobile Posse Lean Back Series Part 2: The “Lean-Back” Revolution

The “lean-back” is back! Last month we wrote about the power of the “lean-back” opportunity for publishers. But the power of the “lean-back” moment  is bigger than that – it is a consumer behavior trend that is also driving and creating different kinds of mobile engagement moments for consumers, wireless carriers, and brand advertisers as well….

Three Learnings from the Oath Write Down

There’s a unique and massive media and advertising opportunity for Verizon and other carriers.  Sure, that may sound hyperbolic and somewhat off base after Verizon wrote down Oath as the result of “competitive pressures in the digital ad business”, as Business Insider reported. However, Verizon was wise to recognize the market opportunity for operators…

Mobile Posse Lean Back Series Part 1: The “Lean-Back” Opportunity

Recently, MediaPost chatted with our publishing partner UPI to do a case study entitled, “UPI Teams With Mobile Posse To Boost Engagement, Audience”. The results of the study prove that our Firstly Mobile platform unlocks tremendous value for publishers, brands and carriers – particularly through the platform’s unique ability to find people during “lean back” or “idle” moments….


Top 3 Tips to Improve Native Content

Native device content now delivers significant reach, high viewability and strong engagement – all thing brands desire. Meanwhile, subscribers can enjoy premium content in a brand-safe environment.Therefore, brands keying in on native device solutions can be a win-win for them and their consumers in 2019….

Three Trends That Will Lead Us into the Fifth Era of Mobile Content Discovery

Mobile phones have become content discovery devices – and that’s among their most important functions in our everyday lives. They’re with us nearly every moment of the day, so we rely on them for content even more than our TVs and radios. We get our news, weather, sports scores and stock prices from our phones. When we’re bored, we look to them for entertainment….

Experts Predict What Monetisation Will Mean for Publishers in 2019

ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Today, publisher monetisation takes centre stage. Will 2019 be about publisher diversification, improved technology to fuel better monetisation, or a shift of focus towards quality content?


United Press International Turns To Firstly Mobile’s Device-Based Content Discovery To Dramatically Boost Engagement

ARLINGTON, Va., Dec. 06, 2018 (GLOBE NEWSWIRE) — Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, today announced that United Press International (UPI) has leveraged Firstly Mobile, Mobile Posse’s next-gen content discovery platform distributed through wireless carriers and smartphone OEMs, to drive higher mobile user engagement.

Mobile Posse’s Growth Recognized by Deloitte Fast 500, Inc. 5000, WBJ Fast 75 and Other Awards

ARLINGTON, Va., Nov. 16, 2018 (GLOBE NEWSWIRE) — Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders with frictionless content discovery solutions carriers and OEMs can build into their phones, continues to post strong growth.

Mobile Posse Appoints Steven McCord as CTO

ARLINGTON, Va., Nov. 08, 2018 (GLOBE NEWSWIRE) — Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, today announced Steven McCord has been appointed its Chief Technology Officer.

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