Firstly Newsroom

Firstly Blog

The Mobile Morning Opportunity in 7 Charts

From the minute we awake, we use our phones to get informed, inspired, and entertained. But the following 7 charts provide insights that there’s a big opportunity for reinventing the morning mobile experience. 

Two “P’s” in a Podcast

We’ve recently had the pleasure of joining two well known industry podcasts to share our thoughts on key industry trends. Check out what our CMO, Greg Wester, and CRO, Adrian Velthuis, had to share with Streetfight Magazine and MarTech respectively.

The Anatomy of a Top App

This past December, Comscore ranked Apple News as the 15th most successful app (across iOS and Android) in terms of monthly reach. Here at Mobile Posse, we feel that Comscore’s ranking is some of the best quantification of the power of native device discovery. So, for ANY carrier or OEM that would covet this kind of success (and that’s everyone), KEEP READING, because:

Mobile Posse in the News

Mobile Posse Enters Into Agreement to Be Acquired by Digital Turbine

Mobile Posse announced today that it has entered into a definitive agreement to be acquired by Digital Turbine, a mobile delivery and app advertising company headquartered in Austin, TX. The acquisition by Digital Turbine builds on both firms’ strategies of creating frictionless mobile app and mobile content solutions for carriers and OEMs, thus creating effective advertising solutions for brands and app developers.


It’s time to think differently about our future phones. We’re using them in remarkably different ways than we did 10 years ago. We are increasingly “appnostic,” meaning we pick up our phones without any particular app in mind. We’re looking to entertain, amuse, or educate ourselves during those “in-between” moments while we wait for a friend, an Uber, or a coffee.

How Carriers Can Win Back the Digital Generation

Research shows that when comparing 18-24 year olds to 25-55 year olds, the younger generation is 18 percent more likely to be very interested in new mobile content discovery solutions overall, and 60 percent more likely to be interested in agents that proactively recommend content. So, let’s take a closer look at these users in an effort to better understand the opportunity at hand.


Five Resolutions That Could Define Our Industry

This year will be a defining moment for telecom. Here are 5 resolutions that will make you a winner.

The First Dibs Opportunity

Data from Verto and Phoenix Marketing International shows the value.

A Carrier’s Practical Guide for Winning Mobile Content Discovery

Get in the device-centric fast lane to a big revenue opportunity! Our eBook guides the way