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A New Lens On Mobile Behavior: Introducing User Journey Analytics

Big News Folks! We’re changing the way smartphone usage is analyzed and understood. We’ve partnered with a leading research firm, Phoenix Marketing International, to create an ongoing series of original research analytics about the mobile user journey called “A New Lens on Mobile Behavior…

How Millennial Usage Will Shape and Smarten Future Smartphones

Uh oh – we may have buried the headline! In our First Dibs report, we quantified how the smartphone is broken. Broken in the sense that it’s not giving the user what they want: interesting content on unlock. What we neglected to mention – while this is a trend that is true for ALL people…

A New Paradigm: The Smartphone is Broken, Here’s How to Fix it

In the last decade Smartphones have changed how we connect and communicate. But let’s call a spade a spade: the smartphone isn’t as smart as it should be. When we unlock our phones we still get the same boring initial experience – a home screen with a sea of icons, the last app we recently used…

News & Events

Mobile Posse Unveils Original Research About the Mobile User Journey

Mobile Posse, innovator of an intelligent content discovery platform that enhances the mobile experience while boosting ad monetization for mobile carriers and device OEMs, will announce at Mobile Future Forward today…

Mobile Posse Report Reveals Untapped Multibillion-Dollar “First Dibs” Economy

Mobile Posse, one of the world’s largest mobile publishers, today announced continued dramatic revenue growth and business expansion…

Momentum with Second Consecutive Year of 70%+ Revenue Growth

Mobile Posse, one of the world’s largest mobile publishers, today announced continued dramatic revenue growth and business expansion…

Mobile Posse in the News

Smarter content discovery: A game changer for wireless carriers

9/18/17 IT ProPortal

By adopting smarter content discovery solutions, wireless carriers can finally compete with search and social media platforms…

So this is what everyone is doing on their mobile

9/11/17 AppDeveloper Magazine

Mobile Posse will announce at Mobile Future Forward a new research paper titled “A New Lens on Mobile: Gratification Beats Personalization In the Quest of Mobile Ad Revenue,” the first of an ongoing series of original research analytics…

Mobile Posse: Quantifying user engagement and the “first screen”

7/10/17 RCR Wireless

How smart is a smartphone, if it isn’t delivering content that engages the user from the first moment they pick up their device? Mobile Posse’s view….

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