Thank you for using Mobile Posse’s services and applications.

This Privacy Policy describes how Mobile Posse, Inc. (“we” or “us”) collects information from users of our services, applications, and third party devices and sites with whom we partner (“publishers”), how we use that information to enrich your mobile experience, what choices you have, and under what conditions we share that information with our carriers, publishers and advertising partners.

By activating, using or by signing up for our applications and services (“Services”), you signify that you understand and consent to the terms of this Privacy Policy. If you do not agree, please do not use the Services.

Privacy Policy Updates

Due to rapidly evolving nature of our business, we may need to update this Privacy Policy from time to time. If so, we will post its updated Privacy Policy on the Services located at so you are always aware of what personally identifiable information we may collect and how we may use this information. You agree to assume the responsibility to check for updates to our policy. We may also send registered users electronic notice of a material change to the policy by sending an email, a message, a pop-up notice, or a notice on our Services. IF ANY MODIFICATION IS UNACCEPTABLE TO YOU, YOU MUST STOP USING THE SERVICES. BY YOUR CONTINUED USE OF THE SERVICES AFTER WE POST OR SEND NOTICE OF A CHANGE, YOU ARE SIGNIFYING YOU ACCEPTANCE OF THE NEW TERMS.

Usage Information Collection and Use

Registration with our carriers, publishers and with us is voluntary. In order to provide you with the best possible experience with our Services, we may invite you to answer questions or provide information that identifies you personally, such as your contact information, your mobile and/or home phone number, a unique identifier associated with your device and address, email address, zip code, username, customer account number, contract number, birth date, income range, gender and other information we may request from you. You may also have the opportunity to provide the email addresses or mobile phone numbers of friends or family members so that you can tell them about the Services and promotions that may be of interest to them. We also collect information about your interaction with the Services, such as, when you communicate directly with our partners and us, and when you view or click promotions served by us or by our partners on our behalf. This information could include click stream behavior such as promotion and page views (including the URL address of such pages), search queries, navigation from page to page through the Services, time spent on each promotion or page, and each item that you click or select. We may also collect analytical data on behalf of your wireless carrier such as application feature usage, network traffic data, mobile and device number and similar information in accordance with the terms that govern your use of your wireless services. Please review your wireless carrier terms and privacy policy for more information. You acknowledge that the Applications provide features that include instant messaging, status updates of your contacts, posts, alerts, reminders, updates, instant messaging preferences, messaging communications and location. You authorize us and our carriers and providers to communicate with you regarding the Applications and Services using SMS, MMS, text message or other electronic means to your wireless device. You acknowledge and agree that information about your usage of the Applications may be communicated to us by third parties, including without limitation, your wireless carrier. You agree to receive messages, information and content from the Applications on any or all configured devices. When you access the Applications on your wireless device, we and certain manufacturers of your devices may obtain information from your wireless carrier about the type of device you are using. We may use this information to notify you concerning the types of features and products from the Applications that may be available to you on your device. Certain features of the Applications may require us to collect the phone number of your device. We may associate that phone number to the mobile device identification information; however, we will not use that number for telemarketing. Some wireless carriers in the USA and other jurisdictions may be required to operate a system that will pinpoint the physical location of devices that use their services. Depending on the provider, we may automatically receive this information and you consent to any such disclosure. You understand and agree that you will be responsible for any data charges you may incur with your carrier for data sent to or from your device via the Applications.


We use “cookies” and “pixel tags.” Cookies are small text files that can be read by a web server in the domain that put the cookie on your hard drive. A pixel tag is a small graphic file that allows us to measure the use of Services. Pixel tags allow us to collect information such as IP address of the device that downloaded the page on which the tag appears, the URL of the page on which the pixel tag appears, the time (and length of time) the page containing the pixel tag is viewed, and the identification number (the long string of characters) of any cookie previously placed by that server on your device.

We may use cookies and pixel tags to store your preferences and settings, provide customized content requested by you, help with sign-in, provide advertising tailored to your interests, and analyze our operations and delivery of services to you.

We also use web beacons to help deliver cookies and compile analytics. These may include third-party web beacons, which are prohibited from collecting your personal information.

You have a variety of tools to control cookies and similar technologies, including:

  • Browser controls to block and delete cookies;
  • Advertising controls as we describe below; and
  • Controls from some analytics providers to opt out of data collection in web beacons.

We may combine all of the information described above with the unique identifier of your device.

Technical Information

We collect certain technical information from our users, such as, the type of software, browsers and devices being used to access the Services and the type of Internet or wireless access used to connect to our Services. If you elect to activate our client software on your mobile device, the software periodically communicates with our servers to verify the status of your account. In addition, we also receive certain non-personally identifiable information from our advertisers, ad networks and publisher partners, and we may combine this information with what we have collected from our users.

Location Based Services

If you elect to use certain location or pinpoint based services (such as, GPS assisted navigation instruction, wireless tower location, triangulation or other available location technologies), we must periodically receive your location in order to provide such location-based services to you. By using the Applications’ location based services, you authorize us to: (a) locate your hardware; (b) record, compile and display your location; and (c) publish your location to third parties designated by you by means of location publication controls available within the Applications (e.g., settings, user preferences). As part of the Applications, we may also collect and store certain information about its users, such as, users’ wireless mobile subscriber ISDN and/or IMEI numbers (as applicable) and users’ network access identifier information. This information will be used to provide you the services accessed through the Applications. We may use third party providers to help provide services through mobile systems and such providers may use the information in accordance with its Privacy Policy. Certain services offered through the Applications may allow you to adjust your privacy settings; please review any information or FAQ area that accompanies such application for more details and instructions.

Use of Usage Information

We may use your personally identifiable information to (1) conduct customer satisfaction surveys; (2) to deliver the Services, including its content, products, services and offers: (3) to deliver information you have requested; (4) to customize your Services, such as, by providing you with personalized content, offers or promotions that may be of interest to you; (5) to provide location based services to you, such as location-targeted offers and localized search results; (6) to help us better understand and improve the use of the Services; (7) to help address problems with and the functioning of the Services; (8) to monitor and conduct internal review of the Services; (9) to protect the security and integrity of the Services for you and our systems; and (9) to contact you, if necessary or at your request.

We may combine usage information that we collect with information collected from our third-party partners to assemble non-personal, demographic and behavioral information to group users that share a common interest into “audience segments.” These audience segments do not contain personally identifiable information; for example, these segments may disclose that a user located in a geographic area may be interested in home appliances, but this information does not identify or include the name, e-mail address, phone number, mailing address, or user name of any specific individual. We will use these audience segments (a) to match advertisements that may be of interest to our users that fall within that segment and (b) to assist our advertisers, ad networks, carriers and publisher web sites to deliver advertisements and offers that may be of interest to users within a given segment.

We and our publishers, advertisers, carriers and ad network partners also use this data for other related purposes (for example, to do research regarding the results of our online advertising campaigns or to better understand the interests or activities of users of the Services). Certain publishers and carriers may retain us to collect via the Services usage information on the publisher’s web sites and devices solely for the purpose to obtain additional information about such publisher’s and carrier’s own users and in accordance with their privacy policy.

Use of Technical Information

We will use your technical information to analyze statistically site usage and to customize the Services, content, layout and services. We may also use third-party analytics services to collect, monitor and analyze the non-personally identifiable information collected as described above. This information will allow us to improve our services, provide content and offers of more interest to you, and better understand and serve our users.

Information Sharing and Disclosure

Mobile Posse may share aggregate, non-personal information with our related companies, consultants, advertising clients, advertising agencies, carriers and other third parties. Mobile Posse may share your personal information with other parties in the following circumstances:

  • If you have provided your consent by responding to our information requests.
  • To the wireless carrier who is providing a carrier-brand version of the Applications to you.
  • To our related companies, consultants, advertising clients, advertising agencies and other third parties when disclosure will enable them to perform a business, professional or technical support function for us. These companies are under confidentiality agreements and are prohibited from making any other use or disclosure of your personal information.
  • If we determine that there has been a violation of the Terms of Service.
  • If we have reason to believe that such disclosure is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference (either intentionally or unintentionally) with our right or property, other users of the Services or anyone else that could be harmed by such activities.
  • To protect the security and integrity of the Applications, the Services, and your use of the Services.
  • To respond to judicial processes and provide information to law enforcement agencies or other governmental authorities or in connection with an investigative matter related to public safety, as permitted by law, or otherwise as required by law.
  • To provide information to a company that acquires, is acquired by or is merged with Mobile Posse. We will not sell your personally identifiable information to any company or organization except we may transfer your personally identifiable information to a successor entity upon a merger, consolidation or other corporate reorganization in which Mobile Posse participates or to a purchaser of all or substantially all of Mobile Posse’s assets to which the Services relates. If such a transfer results in a material change in the use of your information, we will provide notice about the choices you have before such transfer takes effect.

We may use agents and contractors in order to help operate the Services. If such agents and contractors have access to personally identifiable information, they are required to protect this information in a manner that is consistent with this Privacy Policy by, for example, not using the information for any purpose other than to carry out the services they are performing for us.

We may share non-aggregate, non-personally identifiable usage information, including audience segments, with third party advertisers, publishers and carriers to assist them and us in delivering relevant, targeted advertising that is aligned with user interests. For example, these companies may use such information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) in order to provide advertisements about goods and services likely to be of greater interest to you. Your preferences collected through this process may be used to influence which types of marketing messages you receive across sites that we work with.

We may also share aggregate statistical information about our services with advertisers, publishers and carriers. We do not provide any personally identifiable information to these third parties.

Tailored Advertising; Do Not Track

We design our Services to provide information of interest to you. When we display online advertisements to you, we will place one or more cookies in order to recognize your computer when we display an ad to you. Over time, we may gather information from the sites where we serve ads and use the information to help provide more relevant advertisements. We also allow third-party ad companies, including other ad networks, to display advertisements on our sites. In some cases, these third parties may also place cookies on your computer. These companies currently include, but are not limited to: AdMarvelAdsmovilAdvertising.comJump TapMillennial MediaMojivaMoPubNexageOpera MediaworksMoolah MediaVerve,Where (PayPal) and xAd. These companies may offer you a way to opt out of ad targeting based on their cookies. You may find more information by clicking on the company names above and following the links to the web sites of each company. Many of them are also members of the Network Advertising Initiative, in which the NAI provides a simple way to opt out of ad targeting from participating companies. Please note that these third-party publisher web sites, advertisers and publishers may independently gain other demographical information about you after they place their own cookies or web beacons. The use of cookies and pixel tags by these third-party advertisers, publishers, carriers and ad networks are subject to their own privacy policies. We are not responsible for the information practices of these third parties.

At this time, we do not offer a “do not track” browser option for our Services. However, we offer you choices about our use of your information as provided below.


You have the option to discontinue the collection and use of your personal information by (a) following the instructions you received when you set up any Service or by uninstalling our client software or (b) by contacting us and making a request via email to This opt out only applies to the Services, and does not apply to cookies, pixel tags or web beacons used by third party publishers, carriers, advertisers or ad networks on your devices.

Children’s Privacy

Mobile Posse recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children’s mobile activities and interests. The Services are not intended for children under the age of 13. Mobile Posse does not target its services to children under 13. Mobile Posse does not knowingly collect personally identifiable information from children under the age of 13.

Accessing your Information

In order to help prevent your personal information from being viewed by others, you will be required to sign in with your credentials (e-mail address and password). The appropriate method(s) for accessing your personal information will depend on which sites or services you have used. You may update you information at any time by sending an inquiry to


We may employ procedural and technological security measures that are reasonably designed to help protect your personally identifiable information from loss, unauthorized access, disclosure, alteration or destruction. Mobile Posse may use firewalls, password protection, encryption and other security measures to help prevent unauthorized access to your personally identifiable information.


If you have any questions regarding this Privacy Policy please contact us via email at: or by writing to:

Mobile Posse, Inc.
1010 N Glebe Road
Suite 200
Arlington, VA 22201

California Users:

Your California Privacy Rights: California privacy law allows California residents to obtain specific disclosures about a business’s privacy practices if it shares information with other companies for direct marketing purposes. To make a request to Mobile Posse under California’s privacy law, please send an e-mail to:

Last Updated: 22 November 2016

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