New research suggests that, more often than not, when we pick up our phones we don’t have a specific task in mind. Rather, we pick it up a bit mindlessly in search of something to do. In fact, research from Mobile Posse and Phoenix Marketing International found 88% of mobile users regularly exhibit appnostic behavior, while only 11% of users have a specific app in mind more than 90% of the time. Mobile Posse’s CMO, Greg Wester, says that savvy app makers will take advantage of this “appnostic” state of mind. EContent editor, Theresa Cramer, recently had the chance to interview Wester about his take on the report’s findings.

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