The Firstly platform predicts not just what a user wants,
but also when they are looking to kill time.
When the user is receptive, Firstly makes personalized content instantly available, no matter how a user starts the discovery process — at unlock, from the browser, or via a launcher.
An Agent that Proactively Delivers
A Destination to Conveniently
Find What’s Interesting
A Portal of Curated Stories to
Enhance Your Search
For those moments of the day where bite-sized content goodness is needed! What you want magically delivered when you want.
When you’re seeking what you love – the stuff you want is just a swipe to the right.
Sometimes you want to search. Sometimes you’re just curious.
There’s nothing like the power of suggestion.
Relentless Focus on Revenue.
OFFENSE FROM STRONG DEFENSE
To maximize high-quality Fill, we’ve developed a proprietary rogue ad management system.
You won’t find this level of brand protection anywhere else.
The result: a massively broad set of partners without fear of malicious ads.
To optimize eCPM we run a competitive auction across multiple RTB Exchanges and thousands of DSPs, and balance open auction bidding against Private Marketplace and Direct/Network Demand.
Custom monitoring helps us actively optimize the UX mix of sponsored content and display advertising to boost eCPM.
FOCUS ON QUALITY
Viewability: Our scores are twice industry benchmarks (80% vs 40% on average), boosts Frequency.
Targeting Data: A focus on audience id information boosts Reach in targeted demos.
Unmatched Brand-Safety To Keep Your Mind At Ease
Our rogue ad management goes above and beyond the industry standard.
A proprietary ad server process minimizes the impact of rogue ads on smartphone users.
Our rogue ad detection is 10,000X better than the industry average.
OCR, live environment screening, large sample sizes, and downstream link scanning are just a few elements that will keep your brand safe.
24/7 ad server operations and self-healing processes resolve the rare bad ad within hours.
Industry standard tech and processes could allow bad ads to bust your brand for days.