OVERVIEW


The Firstly platform predicts not just what a user wants,
but also when they are looking to kill time.

When the user is receptive, Firstly makes personalized content instantly available, no matter how a user starts the discovery process — at unlock, from the browser, or via a launcher.

An Agent that Proactively Delivers
Personalized Content

A Destination to Conveniently
Find What’s Interesting

A Portal of Curated Stories to
Enhance Your Search

firstLOOK

For those moments of the day where bite-sized content goodness is needed! What you want magically delivered when you want.

firstPLACE

When you’re seeking what you love – the stuff you want is just a swipe to the right.

firstPAGE

Sometimes you want to search. Sometimes you’re just curious.
There’s nothing like the power of suggestion.  

Industry-Leading Monetization.
Relentless Focus on Revenue.

OFFENSE FROM STRONG DEFENSE

To maximize high-quality Fill, we’ve developed a proprietary rogue ad management system.
You won’t find this level of brand protection anywhere else.


The result: a massively broad set of partners without fear of malicious ads.

DEMAND MANAGEMENT

To optimize eCPM we run a competitive auction across multiple RTB Exchanges and thousands of DSPs, and balance open auction bidding against Private Marketplace and Direct/Network Demand.


Custom monitoring helps us actively optimize the UX mix of sponsored content and display advertising to boost eCPM.

FOCUS ON QUALITY

Viewability: Our scores are twice industry benchmarks (80% vs 40% on average), boosts Frequency.


Targeting Data: A focus on audience id information boosts Reach in targeted demos.

Unmatched Brand-Safety To Keep Your Mind At Ease

PROPRIETARY

PROTECTION

Our rogue ad management goes above and beyond the industry standard.

A proprietary ad server process minimizes the impact of rogue ads on smartphone users.

BEST-IN-CLASS

DETECTION

Our rogue ad detection is 10,000X better than the industry average.

OCR, live environment screening, large sample sizes, and downstream link scanning are just a few elements that will keep your brand safe.

FASTEST

RESOLUTION

24/7 ad server operations and self-healing processes resolve the rare bad ad within hours.

Industry standard tech and processes could allow bad ads to bust your brand for days.

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