FIRST FEED


First Feed is designed to understand the mobile journey
and intelligently intersect it with interesting content.

With First Feed, you provide your subscribers fast, easy access to the content they like.
No matter where or how their content discovery process starts, you provide it … first.

An Agent that Proactively Delivers
Personalized Content

A Destination to Conveniently
Find What’s Interesting

A Portal of Curated Stories to
Enhance Your Search

firstLOOK

For those moments of the day where bite-sized content goodness is needed! What you want magically delivered when you want.

firstPLACE

When you’re seeking what you love – the stuff you want is just a swipe to the right.

firstPAGE

Sometimes you want to search. Sometimes you’re just curious.
There’s nothing like the power of suggestion.  

Industry-Leading Monetization.
Relentless Focus on Revenue.

OFFENSE FROM STRONG DEFENSE

To maximize high-quality Fill, we’ve developed a proprietary rogue ad management system.
You won’t find this level of brand protection anywhere else.


The result: a massively broad set of partners without fear of malicious ads.

DEMAND MANAGEMENT

To optimize eCPM we run a competitive auction across multiple RTB Exchanges and thousands of DSPs, and balance open auction bidding against Private Marketplace and Direct/Network Demand.


Custom monitoring helps us actively optimize the UX mix of sponsored content and display advertising to boost eCPM.

FOCUS ON QUALITY

Viewability: Our scores are twice industry benchmarks (80% vs 40% on average), boosts Frequency.


Targeting Data: A focus on audience id information boosts Reach in targeted demos.

Unmatched Brand-Safety To Keep Your Mind At Ease

PROPRIETARY

PROTECTION

Our rogue ad management goes above and beyond the industry standard.

A proprietary ad server process minimizes the impact of rogue ads on smartphone users.

BEST-IN-CLASS

DETECTION

Our rogue ad detection is 10,000X better than the industry average.

OCR, live environment screening, large sample sizes, and downstream link scanning are just a few elements that will keep your brand safe.

FASTEST

RESOLUTION

24/7 ad server operations and self-healing processes resolve the rare bad ad within hours.

Industry standard tech and processes could allow bad ads to bust your brand for days.

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