In the early days of smartphones, consumers would open their phones with a destination in mind. They wanted to play a game, send a text, or maybe order a pizza for dinner. And, while consumers continue turning to their phones for everything from social media to food delivery, many are now opening their phones without a destination in mind. And that, according to a new report, could mean money for the right apps, merchants, or service providers.
DIRECTOR OF YIELD MANAGEMENT
Marc has been part of our Posse since 2016 and serves as Director of Yield Management. He’s is a resident jester and shows that by instigating on slack.
Marc’s key responsibility is making revenue explode upwards on a daily basis. He also is responsible for maintaining our advertising demand partner relationships and overseeing all aspects of Ad Operations.
Prior to Mobile Posse, he was keeping old school companies profitable as best as possible as a Senior Manager at Gannett and AOL. As someone who has always been passionate, Marc started his career as an ad agency account manager after getting his degree at James Madison University.