These days, YouTubers with tons of followers are also great with marketing and entrepreneurship. The result is a new crop of celebrities who have built organic audiences producing content on their own terms.

Continue on to view a list of the top paid YouTubers of 2020.

Jeffree Star

$15 million

16.7 million subscribers

David Dobrik

$15.5 million

18.7 million subscribers

Blippi

$17 million

11.2 million subscribers

Nastya

$18.5 million

68.3 million subscribers

Preston Arsement

$19 million

15.9 million subscribers

Markiplier

$19.5 million

28.2 million subscribers

Rhett and Link

$20 million

5 million subscribers

Dude Perfect

$23 million

55 million subscribers

Mr. Beast

$24 million

52.3 million subscribers

Ryan Kaji

$29.5 million

28.2 million subscribers