Through all of Will Smith’s achievements and experiences, the multi-talented industry veteran new stops finding new ways to put his talent on display. Smith’s collaboration with Italian sportswear company Moncler entitled, “Genius is Born Crazy,” is his entry into the world of fashion.

Continue on for photos from Will Smith’s collaboration with Moncler, and for more information, visit the website below.

According to Moncler, their partnership with Smith will, “explore the ever-present tension between genius and crazy.” They say true genius revolves around constant evolution, but people often view the act of moving in a direction different from the norm, as crazy. Neither Smith nor Moncler is a stranger to this idea, and it shows through the looks featured in this highly-anticipated campaign.