adidas Football and Snoop Dogg collaborated in 2017 on the adizero 5-Star 6.0 Snoop cleats. From tailored suits, to pocket squares, to custom suit linings, to socks, the 2017 adizero Snoop cleats take visual cues from athletes as they enter the stadium suited and booted for game day.
Modeled after Snoop's dress shoes, the 2017 adizero 5-Star 6.0 Snoop cleats feature gator-like materials and the colorway is specifically based off of his white and gold jewelry collection. To add some top-to-bottom styling details, Snoop worked with adidas designers to create a custom lace jewel that was inspired from the hood ornaments on luxury cars and added gold flecks on the shoelaces to match the gold plates on the cleats.
"Some of my main passions are music, fashion, football and helping the next generation of kids for the future," said Coach Snoop. "Working with adidas Football to design a cleat that blends all these elements was a no-brainer and our new cleats showcase how we're evolving the cleat game and truly fusing sports and culture."